Intiveo

Head of Sales

PipeGiant

Co-Founder/CEO

Business Student Society

•	Providing insights and experience to further the knowledge and ability of the Board of Executives to make sound and profitable decisions regarding the organization as a whole.

Advisory Board Member

•	Direction and oversight of membership attainment that yielded a 300% membership increase, allowing the organization’s influence and reach to largely increase, in turn producing a 12% profit increase from the previous fiscal year.

•	Direction and oversight of strategies that decreased active member turnover by nearly 200% compared to the previous year.

President

•	Teamwork lead to the creation and execution of numerous profitable events geared towards giving the student body knowledge that would otherwise be overlooked in a classroom setting such as networking skills, panels regarding industry or company specific movements or events as well as company visits to some of Belgium’s most renowned organizations.

Business Committee Member

YayPay by Quadient

Sales Manager

Account Executive

Clearco

Investment Associate

Beanworks

Sales Development Representative

Cactus Club Cafe

Server

Shift Leader

Server Trainer

Expeditor

Afton Chemical

•	Archived multiple years’ worth of invoices and payment schedules utilizing the SAP computer program to increase time efficiency both in archiving and retrieving the files in the future.

•	Assisted division managers with various tasks including follow up with other Afton Chemical offices around the world on their behalf.

•	Utilized my grasp of the English language to make manager presentations to the offices in the USA more distinct.

Administrative Assistant

I build sales teams that win — even when the odds say they shouldn't.

When I joined my current company, quota attainment was 40%, conversion rates were tanking, and SDR output was barely scratching 75 demos/month.

Fast-forward to now:

- Top Month: 289 SDR demos booked/month (from 75)

- Top Month: 122 qualified show-ups (from 40)

- AE quota attainment up to 106%, even with 75% of the team in ramp

- AE conversion rate: 25% (up from 16%)

- 30% Increase in ARPA

I manage 7 SDRs, 7 AEs, and an SDR Manager, and I don’t just hit numbers - I fix systems:

- Rebuilt AE training & ramp

- Repaired Sales-to-Onboarding handoffs

- Overhauled campaign execution with Marketing

My focus? Scalable, repeatable growth - not heroics.

If you want to break into sales,
don’t beg for a job, build leverage.

Leverage = skill × proof.

Here’s how to build both in 30 days:

1. Pick a product you love.
2. Write a one-page cold call + cold email script.
3. Send it to 10 sales leaders asking:

“Would you hire someone who sent this?”

You’ll get free coaching, new contacts,
and maybe even a job.

Most people chase roles.
Top performers create demand for themselves.

Shawn Heeren

I am a Salesforce Certified Independent Consultant, currently working towards my Advanced Administration Certification. I am self-starting, focused and hard working. I thrive in fast-paced environments that require creative thinking, adaptability and perseverance. 

Head of Sales | GTM Growth Strategist

Leadership happens in three rooms:

Room 1 → Self: habits, mindset, clarity.
Room 2 → Team: communication, trust, rhythm.
Room 3 → Organization: alignment, systems, growth.

Most new managers skip straight to Room 3.
They start building dashboards before they’ve built trust.

But leadership doesn’t scale outward; it scales inward.
You stabilize Room 1 before Room 2.
Room 2 before Room 3.

Every great culture starts with one person who refused to leave their room a mess.

You’ll never “find balance.”
You’ll earn it through discipline.

Because balance isn’t about doing less.
It’s about doing what matters, relentlessly.

Discipline doesn’t steal your freedom.
It creates it.

When you control your actions,
you control your life.

The chaos never stops.
You just stop breaking every time it hits.

You don’t build confidence by achieving goals.
You build it by keeping promises.

That’s The Trust Loop.

You make a promise.

You keep it.

You trust yourself more.

You make bigger promises.

Break the loop, and doubt creeps in.
Keep the loop, and momentum compounds.

The irony?

Discipline isn’t control, it’s compassion.

Because every time you follow through,
you tell yourself, “I can count on me.”

You don’t lose discipline overnight.
It erodes one compromise at a time.

You skip a workout.
You check your phone before bed.

You let one excuse slide and tell yourself it’s fine.

Then one day, your edge is gone.

Not because you quit…
but because you tolerated small breaks in your word.

Discipline isn’t about perfection.
It’s about refusing to drift.

You don’t have to rebuild your life.

Just honor one promise today and the edge starts coming back.

The world reflects you.
That’s The Mirror Principle.

If your team’s defensive,
check how you give feedback.

If your boss doesn’t trust you,
check how you communicate.

If prospects don’t open up,
check how curious you sound.

It’s easy to blame the reflection.
But the mirror only shows what’s already there.

Change your tone,
and the world starts responding differently.

After my worst quarter, I didn’t change my goals.
I changed my recovery.

That’s when I built The Reset Protocol.

In 24 hours, you reset four systems:

Body: move, hydrate, sleep early.
Mind: clear inbox, clean space, write the next three actions.
Spirit: remind yourself why you started.
Environment: remove one distraction and one temptation.

You don’t need a sabbatical to recover.
You need a system that restores momentum fast.

The bounce-back speed of your recovery
defines the trajectory of your growth.

Don’t wait to get hired to start selling.

You can sell today.

Pick a product you use every day.
Make a 30-second video explaining why it’s great.
Post it.

Do that for 10 products.

You’ll learn:

1. how to pitch
2. how to build conviction
3. how to communicate under pressure

You don’t need permission to practice.
You just need reps.

Most reps don’t lose deals because of objections.
They lose because of uncertainty.

Here’s the rule:

Objections are never final, they’re fog.

Your job isn’t to fight it.
It’s to clear it.

Ask:

“What makes you unsure?”
“What would give you confidence to move forward?”

Objections vanish when clarity appears.

Sell clarity, not pressure.

You don’t rise to your goals.
You fall to your standards.

Everyone wants “success.”
Few are willing to raise the floor.

The floor is what you tolerate.

your effort on bad days,
your diet when you’re stressed,
your follow-up when you’re tired.

Raise the floor,
and the ceiling takes care of itself.

Every pipeline has a temperature.

Too cold and reps stop believing.
Too hot and they chase junk deals.

The best leaders keep it at room temperature.

Here’s the Pipeline Thermostat:

0–30%: marketing-led. Inspect lead quality.
30–60%: SDR-led. Inspect qualification.
60–90%: AE-led. Inspect control and next steps.
90–100%: buyer-led. Inspect risk and urgency.

You can’t manage what you don’t measure.
And you can’t coach what you don’t inspect.

Warm pipelines close.
Hot pipelines burn.
Cold pipelines die.

Every performer lives inside a loop.
Most just don’t realize it.

The Performance Loop has 4 stages:

Stage 1: Push: you go all in.
Stage 2: Plateau: progress slows.
Stage 3: Pause: you doubt yourself.
Stage 4: Pivot: you adapt and level up.

Most people quit at Stage 3.
They mistake a plateau for failure.

Top performers expect it.
They know the pause is where you upgrade the system, not abandon it.

If you can stay patient in the pause,
you’ll live in a permanent state of progress.

Speed hides fragility.

You can sprint your way to early wins
but only systems get you to freedom.

The Systems Over Speed Principle is simple:

If you can’t repeat it, you don’t own it.

Anyone can grind for a month.
Few can design a process that wins forever.

Speed is effort-dependent.
Systems are energy-efficient.

If you want to scale your output,
build the machine, not just momentum.

Influence isn’t luck.
It’s leverage built through alignment.

That’s the Influence Equation:

Influence = (Trust × Clarity × Relevance) ÷ Resistance

Trust makes people listen.

Clarity makes them understand.

Relevance makes them care.

Resistance determines how hard it is to move them.

You can’t force influence.

You engineer it
by increasing the top three variables
and reducing the last one.

That’s how you stop convincing
and start leading.

Every GTM team mirrors its leader.

If leadership is chaotic,
the team will be reactive.

If leadership is data-anchored,
the team will be disciplined.

That’s The Mirror Effect.

Whatever energy you project,
urgency, clarity, chaos, calm,
becomes culture within 90 days.

You don’t scale behaviour through meetings.
You scale it through modelling.

People don’t follow instructions.
They follow examples.

Revenue compounds at the same rate trust does.

That’s the Trust Compounding Loop:

Deliver: meet expectations.
Communicate: share progress and truth.
Adapt: act on feedback fast.
Repeat: consistency over time.

Each loop builds more belief from customers, from teams, from investors.

Trust isn’t a campaign metric.
It’s a system metric.

The tighter your trust loop,
the faster everything scales:
deals, retention, referrals, reputation.

Every deal has three rooms too.

The Surface Room: features, price, objections.
The Strategy Room: business goals, metrics, ROI.
The Emotion Room: fear, trust, belief.

Most reps never make it past Room 1.
They try to win on logic.

But the real decision happens in Room 3
where belief outweighs budget.

Your job isn’t to decorate the first room.
It’s to earn the right to walk into the third.

That’s where trust lives.

Every stalled GTM org has the same problem:
too many opinions, not enough math.

People debate messaging, leads, ICPs,
but ignore the cold reality:

Pipeline is an equation.

Inputs × Conversion × ACV × Velocity = Growth.

Fix one variable at a time.

If conversion drops, check quality.
If ACV drops, check pricing.
If velocity slows, check enablement.

That’s how operators think.
Everything else is noise.

You don’t burn out because you work too hard.
You burn out because you spend energy on the wrong things.

Think of your day like three buckets of energy:

1. Creation: building, writing, selling, designing.
2. Connection: leading, mentoring, collaborating.
3. Correction: fixing problems, putting out fires.

Most people live in the third bucket.
They spend all day reacting and call it work.

Top performers protect the first bucket at all costs.
They design their calendar around creation.

Because when you control where your energy goes,
you control how far you grow.

Shallow discovery = slow deals.
Deep discovery = decisive deals.

Here’s how to measure your depth:

Level 1: Surface Pain: “What’s not working?”
Level 2: Personal Impact: “Who feels it the most?”
Level 3: Business Impact: “What’s the cost of doing nothing?”
Level 4: Emotional Anchor: “Why now?”

If you stop at Level 1, you’ll chase interest.
If you reach Level 4, you’ll create urgency.

Depth drives conviction.
And conviction drives close rates.

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Shawn Heeren's Linkedin Analytics

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Shawn Heeren's Best Posts (last 30 days)

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Shawn Heeren

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shawn Heeren's LinkedIn Performance

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Shawn Heeren's Linkedin Analytics

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