V10 Entertainment

V10 Entertainment was founded in 2023 as a private equity-backed studio focused on creative innovation and investment across a wide range of best-in-class content makers. Early acquisitions include the iconic Vin Di Bona Productions — creators of America’s Funniest Home Videos — and Venture 10 Studio Group.

Head of Revenue & Partnerships

DeepWater Strategies

DeepWater Strategies provides consulting and advisory services to brands, tech platforms, media companies, and agencies trying to navigate the creator economy and livestream commerce ecosystem for partnerships and business development.

Past clients include: V10 Entertainment, Clarion Capital, Trivia for Kids Podcast, Live Nation, AMC Networks, Industrious Content, Global Custom Source, Boris & Horton, Tavern on Jane. Developed live shopping concept, Show & Sell Live.

Founder

Mirriad

Vice President, Sales & Brand Partnerships

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Strategic Advisor

Branded Entertainment Network

Vice President, Brand Partnerships

Studio71, LP

Developed partnerships between brands and top creators on YouTube, Facebook, Snapchat, Instagram, Twitter and Vine. Client campaigns were featured in Ad Age, Adweek, CBS' 60 Minutes, YouTube Ads Leaderboard and YouTube Trending feed. 

Built a team to create a proprietary audience insights study that informed content strategies and measured ROI of influencer campaigns for brands. The Creators Insights Platform (CIP) was the first study of its kind to effectively measure ROI from influencer campaigns based on audiences exposed to organic content, not ads. By partnering with creators to engage their audiences, the CIP delivered over 400,000 non-incentivized, completed responses to 30-question surveys examining audience behavior, sentiment towards brands and provided a resource for content development. The results were presented during the Studio71 2016 NewFronts event.

Senior Director of Brand Partnerships

Director of Brand Partnerships

Non-Branded Sticks

After growing frustrated with rising retail prices, two hockey players with other full-time jobs decided to make affordable custom hockey sticks available to players in direct-to-consumer, retail and wholesale channels. Still haven’t bought a new stick at retail since 2015. 

https://www.facebook.com/nonbrandedsticks

Co-Founder

NBC News Digital

Recruited to drive digital media and sponsorship sales for the launches of NBCNews.com, TODAY.com, msnbc.com, iVillage.com, and Breakingnews.com. Launch partners included Walmart and America's Natural Gas Alliance. 

Category focus on Political, Issue Advocacy, Healthcare, Special Interests, Government Services, Financial Services.

Represented NBC News Digital on Comcast NBCUniversal Affordable Care Act Task Force. During the rollout of the ACA, the task force collaborated to increase ACA-related revenue across all company divisions; Served as Comcast NBCU client partner for Enroll America. 

Partnered with NBC Corporate Social Responsibility team as digital sales lead for “Next Steps for Vets” program on NBCNews.com, which helped place Veterans in jobs when they leave the military, with sponsorship by the U.S. Chamber of Commerce.

Account Executive

Current TV

Developed custom content, brand integrations, and cross-platform media campaigns with media agencies, political clients, and issue advocacy groups for political news network owned by Al Gore. Published a weekly internal newsletter to educate the company on our competitive landscape and political category trends.

Director, Ad Sales

MTV Networks

MTV, MTV2, mtvU, MTV Tres, VOD, MTV Events

MTV Brand Sales Account Executive

MTV Sales Service Executive

Shawn is an accomplished media and entertainment executive with a proven track record of driving revenue growth, profitability, and digital transformation. Extensive experience in leading teams, developing strategic partnerships, and executing innovative sales and marketing strategies across digital, TV, influencer marketing, and branded content.

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