International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets.  

Managed emerging vendor product line serving customers up to $1B in revenue, including tracking, forecasting, and reporting on product and customer growth. Oversaw expenses and profitability against plan. Ensured consistent and cohesive global analyst research product offering. Maintained pulse on customer successes, evolving market needs, and competitive offerings to inform strategic decision-making. Created content and compelling product messaging to support pitch decks, campaigns, and go-to-market materials. 

Select Accomplishments:
•	Managed product roadmap, informed by speaking with IDC clients and leading bi-weekly cross-functional meetings with sales, marketing, custom research, and customer success team leadership.
•	Successfully presented new product proposals and competitor assessments of Gartner, Forrester, and other industry analyst firms to executive leadership in the IDC Research Content Board. 
•	Grew <$50M vendor revenue market segment 100% and created new revenue streams by identifying high-yield opportunities to repackage internal data products and research content.
•	Conducted regular trainings with IDC global analyst teams to build influence, develop relationships, and engage in strategic opportunities for emerging vendor research solutions.

Director, Product Management, Emerging Vendor Solutions

451 Research

451 Research is a technology analyst research group within S&P Global Market Intelligence that provides insight into emerging, disruptive technologies and the innovative companies taking them to market.

Following acquisition of 451 Research, functioned as a commercial leader, primary research content expert and product champion within S&P for 451 Research analyst research and consulting services. Led global product and technology training while creating ongoing education plans as core part of integration with S&P. Worked cross-functionally across sales, product, marketing, and analyst research teams to effectively roll out new product programs and drive revenue. Ensured exceptional delivery of subscription and paid strategic research projects contracted by clients, including custom research, analyst inquiry, and strategy days. 

Select Accomplishments:
•	Exceeded individual goal of 50+ product demos per quarter with decision makers at a wide variety of technology vendors across industry verticals to demonstrate how 451 Research value proposition aligns with their Analyst Relations strategy.
•	Strategically collaborated with S&P sales and marketing teams to exceed both revenue and sales quotas for 451 Research products post-acquisition from 2020 - 2022. 
•	Managed team of three TMT product specialists and coached these direct reports on best practices in utilizing research to deliver 200+ relevant and high impact meetings per quarter.

Product Specialist Team Lead

Lead commercial product expert for emerging technology data research services based on enterprise IT decision maker, consumer surveys, and market sizing services. Primary liaison for analysts, marketing, and sales to co-develop messaging and product rollout plans. Conducted account-based planning with analysts and commercial teams on strategy to engage top vendor prospects and deliver value to existing vendor clients.

Select Accomplishments:
•	Identified gap in sales capabilities and presented management with business case to step into newly created role focused on data product sales enablement. 
•	Grew product revenue by 50%+ each year and maintained 90% retention rate for large clients, including Microsoft, IBM, Dell, HP, and Apple.
•	Proactively synthesized content from library of internal resources and presented data-driven narratives to inform key business questions from senior client decisionmakers in a broad variety of emerging technology areas, including Cloud Computing, Information Security, DevOps, AI & Machine Learning, Data and Analytics, and Internet of Things,

Director, Data Enablement

Crafted messaging, collateral, and marketing activities to grow revenue, ensure competitive differentiation, and displace larger analyst firm competitors such as Gartner. Worked directly with CIO, CTO, and other IT decisionmakers to establish and renew research subscriptions by driving product value discussions. Facilitated scoping, project management, and delivery of custom projects, in-person events, and analyst strategy sessions at client sites. 

Select Accomplishments:
•	Proactively identified opportunity to grow analyst research market opportunity in enterprise IT end-user segment and presented management with business case to step into newly created commercial role.
•	Built deep relationships with analysts to influence and expand their scope of research coverage to be more targeted toward the enterprise IT end-user market. 
•	Led business development, growing segment 10X over five years by selling to leadership at end-user organizations from regional healthcare providers, like Kaiser Permanente, to Fortune 100 multinationals including Nike, Coca-Cola, InterContinental Hotels, British Petroleum, UnitedHealthGroup, and Ford.

Director, Enterprise IT Service 

Eduventures

Responsible for helping colleges and universities better understand the continuing education and online higher education markets, and addressing strategic and tactical questions from individual clients.

Research Analyst

Responsible for orienting clients to market research and consulting services available to them to ensure ongoing ROI.  Tracked satisfaction and engagement to efficiently coordinate internal resources.  Negotiated agreements with clients to extend their subscription and introduce other services available to assist with strategic initiatives.

Member Services Manager

APC-MGE

Uncovered and qualified leads for Fortune 1000 companies interested in building or improving their network critical physical infrastructure.  Designed integrated power, cooling, and rack storage solutions for potential clients.  Communicated value add and key differentiators of APC products.  Managed strategic alliance with IBM in the west region.

Strategic Account Manager

Innovative, dynamic product specialist, sales professional, and internal entrepreneur with extensive experience in enterprise IT market research and analyst advisory firm services.

Proven track record of leading, building and executing product strategies to produce results and deliver value. Strong ability to manage and prioritize workstreams in a fast-moving environment.

Adept at interpreting data and clearly articulating the impact of technology innovation trends among key stakeholders and executive decisionmakers. Passionate about continued learning and emerging technologies.

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