Shawn Winters's Linkedin Analytics

The old startup playbook is dead I help founders design a new one. Become the hero of their own story. Build successful businesses. I work with early-stage founders to rethink how they build, grow, and sell. At every company I’ve touched, I’ve created a dynamic shift — sharpening messaging, designing bold GTM strategies, and helping teams generate traction that actually converts. Over the last 10+ years, I’ve done the work: Built outbound from scratch Closed enterprise deals Scaled PLG motion at a16z-backed and YC startups Raised $2.1M as a founder (OpTonal) Advised 5+ Seed-stage and multiple Series A startups on GTM and sales strategy But more importantly — I believe in where things are going. The future of startups isn’t bloated teams and bloated funnels. It’s lean, creative micro-startups where the founder and a small team generate leads, close revenue, and build brand through precision messaging, authentic content, and founder-led growth. I help founders: 🎯 Nail their core positioning 📣 Build thought leadership that sells 🧲 Design lead magnets and content that create demand 🧠 Reverse-engineer their customer’s problem stack 🚀 Build momentum before hiring or raising Whether you're pre-revenue, post-raise, or stuck in the middle — I’ll help you find the highest leverage points in your GTM strategy, and make sure every move creates compounding value.