"Every Thought Leader was once a Thought Listener" 👇



Hi, I’m Shay! As a Certified Psychologist, a faculty member at Reichman University, and the CMO & Co-Founder of MAIA Digital a LinkedIn™ Agency dedicated to maximizing ROL (Return-on-LinkedIn) for startups and organizations.

🌟 In 2023, I became one of 30 Global LinkedIn Certified Marketing Experts.

𝐌𝐀𝐈𝐀 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐒𝐩𝐞𝐜𝐢𝐚𝐥𝐭𝐢𝐞𝐬:

🔹 Optimizing LinkedIn Profiles & Thought Leadership Management
🔹 Managing LinkedIn Company Pages & B2B Marketing Ads
🔹 Delivering LinkedIn Trainings & Developing Employer Branding

170% more Leads | 43% reduction in Lead costs | X7 more LinkedIn posts

𝐌𝐨𝐫𝐞 𝐨𝐧 𝐰𝐡𝐚𝐭 𝐰𝐞 𝐝𝐨 𝐚𝐭 𝐌𝐀𝐈𝐀 >> team-maia.com

Over my career, I’ve delivered 500+ LinkedIn lectures and workshops!

𝐀 𝐥𝐢𝐭𝐭𝐥𝐞 𝐦𝐨𝐫𝐞 𝐚𝐛𝐨𝐮𝐭 𝐦𝐞:

🔹 Master’s in Social Psychology & Decision Making
🔹 Early riser (5 a.m.!)
🔹 Committed volunteer
🔹 Writing and self-learning are my top strengths
🔹 Co-host of Israel's #1 LinkedIn podcast
🔹Advocating T2B - Trust to Business Strategies

𝐌𝐲 𝐠𝐮𝐢𝐝𝐢𝐧𝐠 𝐩𝐫𝐢𝐧𝐜𝐢𝐩𝐥𝐞, 𝐢𝐧𝐬𝐩𝐢𝐫𝐞𝐝 𝐛𝐲 𝐊𝐨𝐛𝐞 𝐁𝐫𝐲𝐚𝐧𝐭:

"The journey is the dream. When you get up early, work hard, and keep pushing despite feeling tired, something greater will come."

𝐓𝐨𝐩 𝐒𝐤𝐢𝐥𝐥𝐬:

💪 Storytelling & Public Speaking
💪 Copywriting & Content Creation
💪 Marketing Strategy & B2B Campaigns
💪 Team Management & Thought Leadership
💪 Employer Branding & Social Media

I’m always open to connecting and growing my network. Reach out anytime >> shay@team-maia.com

1 Billion Followers Summit we're heading your way🛫💙💪

Eli Igra Serfaty | #1billionfollowers | #1billionfollowerssummit | #Dubai | #UAE

Shay Thieberg

The LinkedIn Psychologist | CMO & Co-Founder at MAIA Digital | Certified LinkedIn Marketing Expert | 500+ LinkedIn Lecturers Delivered | Marvel Superfan

Just got back from the 1 Billion Followers Summit in Dubai.

While many posts are (rightfully) about new connections and networking, I wanted to take a different angle.

This post is dedicated to someone I already knew well, but had the chance to get to know even better throughout this journey: my co-founder, partner, and friend, Eli Igra Serfaty.

Traveling together, sharing ideas, and finding moments of fun in between a hectic schedule highlighted just how strong our friendship and partnership really are.

Great collaborations aren’t built only in meeting rooms, but in shared experiences, trust, and alignment when no one’s watching.

Excited for what’s ahead, both professionally and personally: Eli is about to become a father, and I’m getting married. Big milestones, on all fronts.

More about our experience at the summit coming soon 🙂

Day 1 at the 1 Billion Followers Summit in Dubai was absolutely amazing.

My key highlight was Sabrina Stocker 🔜 1 Billion Summit Dubai lecture, where she presented the AURA framework for creating content on LinkedIn.

The way she energized the room, pulled the crowd in, and kept everyone fully engaged was a real masterclass for me as a speaker.

But the best part came a few hours later.

I randomly ran into her in the lounge.She was incredibly kind and humble. We chatted for a few minutes, exchanged notes and ideas, and Eli and I introduced her to our conference “party trick” gift for her - a 3D-printed NFC LinkedIn tag that opens her profile in literally one second.

Seeing creators you admire on social media is special, but to be able to talk with them in real-life?that's way more than I expected from this summit.

What struck me the most was the authenticity. Social media can sometimes be misleading, but here everyone has been genuinely warm, open, and welcoming - like their content!

Looking forward to tomorrow.

The 1 Billion Followers Summit wasn’t about going viral. It was about trust, partnerships, and realizing that influence is built in real-life interactions, not just feeds. 

We've put all of our experience in one video and article ⬇️

Eli Igra Serfaty | MAIA Digital - LinkedIn™ Agency

View newsletter: LinkedIn Features & Updates

The 1 Billion Followers Summit in Dubai was my first overseas conference. That fact alone made it special. But what I did not expect was how deeply it

Open article: Why the 1 Billion Followers Summit in Dubai Changed More Than I Expected by Shay Thieberg • 5 min read

Why the 1 Billion Followers Summit in Dubai Changed More Than I Expected

Day 2 at the 1 Billion Followers Summit and the bar somehow went even higher.

One of my highlights today was the session “Secrets of Turning Followers Into Cash” with Daniel Disney and Morgan J Ingram.

Beyond the sharp thinking and practical frameworks on monetizing attention, trust, and relationships, the real magic happened off stage.

Speaking with them in person was a genuinely great experience. Both were incredibly welcoming, humble, and down to earth. No ego, no performance, just real conversations, shared ideas, and honest insights about building businesses that actually last, not just chasing vanity metrics.

Moments like these are exactly why events like this matter!

Followers is nice. Reach is important.

But real human connection wins every time.

Looking forward to what tomorrow brings.

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