Strategy&

Senior Associate

Associate

Unilever

Participant of the Unilever Future Leaders Programme which is designed to develop Unilever’s Future Leaders (UFL) by providing challenging and purposeful opportunities that accelerate their readiness to take on business leadership roles. The programme encompasses rotations within and across functions in an accelerated learning environment. This includes extended leadership contact, formal training and professional development.

• Managed the Fabric Care (laundry) portfolio - Badin brand - from strategy building and new product launches to tracking and analyzing ongoing portfolio performance.

• Created growth opportunities for the brand by initiating and leading multiple innovation plans which included market evaluations, competitors analysis, marketing strategy development, and financial & pricing analyses.

• Key point of contact leading strategic and regular discussions with internal & external stakeholders of the brand such as PR, communications, R&D, supply chain, sales, QA & E-commerce teams.

Category Manager

Civan Lasers

• Investigated new markets and segments for potential products.
• Identified relevant customers and learned about their needs.
• Developed strategies for new marketing segments.
• Prepared various marketing materials such as brochures, promotional videos and presentations.

Marketing Analyst

Consul - Accelerating Businesses

• Prepared and conducted interviews with key figures in the business and industry.
• Identified key components of the business' sources of revenue, matched it to the sales distribution channels and generated marketing and growth strategies accordingly.

Business Analyst Intern

Israel Defense Forces

• Course commander at the Israeli intelligence training base.
• Refurbished the Navy's visual intelligence analyst training program.
• Received an "outstanding soldier" award from the Navy Head Intelligence Officer.

Commander & Intelligence Analyst

Always eager to face new challenges, meet new people, and expand my comfort zone.

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