Upside

Customer Marketing Director

Customer Marketing Alliance

Member

Product Marketing Alliance

The Product Marketing Alliance exists to create a space to help individuals and organizations drive company-wide alignment around product marketing as the scalable, sustainable source of business growth.

RevGenius

Shea Hates Everything

- Wrote, edited, and created graphics for posts on sheahateseverything.com, including reviews, listicles,
and rankings
- Created, hosted, and edited The Shea Hates Everything Podcast
- Managed associated Facebook and Twitter pages
- Achieved organic top five Google search ranking on multiple blog posts

Editor in Chief

Terminus

- Subject matter expert on the convergence of ABM strategy and the Terminus product suite
- Overhauled product go-to-market strategy to support tiered approach to releases and launches
- Led go-to-market launch of Terminus Prospect Engine, a net new product
- Led content development for net new solutions and personas
- Owned market analyst relations and competitive intelligence
- Managed content and design team in creation of new content strategy, with a focus on pipeline creation and retention goals

Director, Product and Solutions Marketing

- Built multi-channel ABM programs to support the entire post-sale journey
- Created product training and ABM educational content to drive adoption, retention, and expansion
- Created Terminus’ first ABM certification course, Account-Based Strategy: Fundamentals
- Led virtual and in-person product trainings and thought leadership sessions
- Developed written and video customer stories across a variety of use cases, product entitlements, and verticals
- Acted as voice of the customer for product launches and other go-to-market initiatives

Director, Customer Lifecycle

Senior Customer Marketing Manager

Customer Marketing Manager

Ingenious Med

- Managed relationship with external content marketing and strategy agency
- Led market and customer segmentation efforts in support of sales targets and messaging
- Developed net new buyer personas in collaboration with sales and product management teams, including customer and prospect research, interviews, writing, and sales and marketing team training
- Owned ongoing thought leadership blog campaign, including hiring, onboarding, and managing of
freelance writer, keyword strategy, topic development, subject matter expert interviews, and copy edits
- Developed sales nurturing email and call programs in support of demo requests, lead generating campaigns, MQL/SAL handoff, high-value assets, and event attendee follow-up
- Managed GTM of quarterly product releases, including email communications and customer webinar hosting
- Supported internal teams with audience-specific content, messaging, and strategy
- Event managed customer retreat including vendor partnerships, scheduling, and attendee
communications
- Initiated PPC reviews campaign to drive low-funnel leads and demo requests, including audience segmentation, landing page copy, and CPL target development
- Led customer outreach in support of case study development
- Wrote copy and recorded voice-over narration for customer-facing tips and tricks videos
- Contributed to website refresh process, including strategy, layout, and SEO copywriting
- Participated in developing new processes for campaign planning, sales lead handoff, media buys, lead
generation strategy, and monthly performance reporting
- Approved and directed promotional graphics and video content

Product Marketing Manager

Greenway Health

- Wrote and edited email copy, blogs, case studies, FAQs, whitepapers, banner ads, phone scripting, templates, and other sales enablement collateral
- Created, developed, and executed integrated demand generating and lead nurturing programs, working closely with sales, product management, and product marketing teams
- Project managed various campaigns, including audience targeting, tactics, timing, and cross-channel promotion
- Created and hosted podcast series, Greenway Radio, including editing, guest booking, and creation of additional promotional materials
- Conducted video and audio interviews at industry and customer events
- Led email and social media optimization trials, including A/B testing
- Participated in brand refresh, including style, tone, messaging, and visual design
- Managed internal AP style guidelines
- Approved and directed promotional graphics

Content Marketing Specialist

Dream Writers

- Created and developed brand tone, style, and social media personality
- Oversaw successful $75,000 crowdfunding campaign via Kickstarter
- Grew and promoted engagement with social media following on Twitter (10,000 followers), Facebook (2,000 likes), and Instagram (750 followers)
- Increased brand awareness by generating and scheduling social media posts
- Developed written and graphical content for email campaigns
- Wrote and delivered press releases and interactive media press kit
- Approved and directed promotional graphics and video content
- Facilitated various publicity opportunities such as radio interviews, podcasts, and newspaper write-ups

Producer / Writer

bowmo

- Created thought leadership blog and white paper content, including both branded and ghostwritten pieces

Marketing Copywriter

I'm a creative, collaborative marketing leader with experience in account-based marketing, product and solutions marketing, customer lifecycle marketing, and content strategy. I use my expert communication skills to turn complex problems into simple solutions at every stage of the customer journey.

Taplio

Shea Castle's Linkedin Analytics

What is Shea talking about?

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Shea Castle's Linkedin Analytics

What is Shea talking about?

Want to drive more opportunities from LinkedIn?

Shea Castle's Linkedin Analytics