SaaSPay

Acquisition Strategy: Conducted Market Research, analyzed competitors, defined the most effective acquisition channels, and worked on GTM

User Journey Optimization: Enhanced user onboarding and activation metrics, addressing feedback gaps and achieving a 20% boost in user engagement.

User Engagement & Retention: Led the Marketing Automation team to manage all marketing and product analytics-related workflows and engagement campaigns through email marketing and push notifications. Hands-on experience with automation tools like Mo-engage, WebEngage, Hubspot, Freshworks, Mailmodo, etc.

Customer Experience: Worked along with the Lending Ops and Customer Experience team to implement the entire lending and customer support services.
Supported product team in feature enhancements after analyzing customer pain points, resulting in a 20% increase in NPS.

Product Analytics: Closely Worked with the Product team to gain actionable insights into user behavior by monitoring important financial and user-related KPIs. Improved the onboarding drop-offs by 30%. 

Cross-functional: Working with cross-functional teams including marketers, designers, product, partnerships, customer success, and support teams to align the strategies, responsibilities, and KPIs.

Senior Manager - Growth Marketing

SAWO Labs

📈 Sales Enablement: Led the team, achieving a 40% increase in deal closures through CRM implementation and advanced sales tools.

🚀 Outbound & ABM Campaigns: Executed impactful campaigns, resulting in an 80% boost in product demos.

📊 Conversion Rate Optimization: Implemented data-driven initiatives, including A/B testing, enhancing website performance, and increasing conversion rates by up to 35%.

🌱 Lead Nurturing: Orchestrated comprehensive campaigns, yielding a 30% increase in product demos from inbound leads.

💌 Newsletter Launch: Initiated weekly newsletters, driving upsells and expanding product adoption.

🤝 Process Improvement: Guided new joiners, streamlining workflows and increasing operational efficiency.

Revenue Growth Specialist

Voxturr

- Planned and implemented marketing strategies, and conducted market research for clients.
- Guided CMO on digital opportunities, including content marketing and funnel optimization.
- Run targeted campaigns, and increased outbound leads by 40%. Hands-on experience in CRM and automation tools. 
- Enhanced conversion funnels through organic and content marketing.
- Assisted marketing team in managing Paid Ad Campaigns, adept in Google Adwords, and Facebook ads.
- Extracted insights from Google Analytics, Mouseflow, and Email Marketing. Created dashboards with Google Data Studio.
- Developed client proposals, decks, and case studies. 
- Lead the hiring of marketing interns.

Marketing and Sales Enablement Associate

The Teaser Company

- Generated new and repeat business through effective networking on platforms like LinkedIn and email marketing.
- Efficiently managed account relationships, contract negotiations, sales, pricing, billing, and logistics.
- Collaborated with Creative and marketing team to effectively address Client needs.
- Assisted in managing Paid Marketing activities that include Google and Facebook Ads.
- Produced Monthly Online Marketing Reports that monitored KPI performance across various online channels.
- Negotiated influencer contracts for all collaborations and partnerships.

Account Management & Business Development Executive

Awign

Interning at Industrybuying, I focused on Market Acquisition and Vendor Engagement for India's leading business e-commerce platform. My role included identifying and onboarding new businesses via online platforms, pitching the company's model, negotiating prices, and ensuring thorough verification. Exceeding the 2-month target of 30, I successfully onboarded 40 new clients.

Marketing And Business Development Intern

Leaders For Tomorrow

Leaders For Tomorrow (LFT) is a Not-for-profit youth leadership movement started on college campuses to awaken the social consciousness of the youth, encourage volunteerism and take social action against the norms. As Institution Head, I was in charge of organizing many events and awareness campaigns in my college, promoting them over social media, and raising funds for the events.

College Head

I am a physicist turned marketer with a passion for driving growth and creating impact in the fintech and SaaS space. 

Over four years, I've honed my expertise in crafting Growth and Marketing Strategies, optimizing funnels, driving product adoption, and amplifying customer engagement. My expertise thrives in dynamic 0-1 stage environments, reducing costs, boosting conversions, and optimizing efficiency. Currently, I am working as Senior Manager - Growth Marketing at Saaspay, a tailored Buy Now Pay Later solution for SaaS expenses. In past roles, I drove a 40% increase in deal closures at SAWO Labs and advised on digital marketing opportunities at Voxturr, a growth hacking agency.

If you are looking for a partner in crime to build growth strategies, or simply want to have a discussion about fintech/SaaS over a cup of tea, let's connect! Off work, I am a sports fanatic with a love for cricket and badminton and a passionate traveler.

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Sheenam Setia's Linkedin Analytics

Sheenam Setia

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Sheenam Setia

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Sheenam Setia's Linkedin Analytics