Sheila Butler's Linkedin Analytics

Accomplished Chief Marketing Officer with experience at Disney, JPMorgan Chase, Choice Hotels & Axiom Bank in omni channel marketing (email, digital, social, TV, radio, direct mail), customer engagement/lifecycle marketing, loyalty & partnership/alliance, business development and CRM Demonstrated ability to acquire new customers, develop & launch new products and increase customer engagement, loyalty & retention through consumer insights, strategic partnerships & innovative, customer relationship management (CRM)-based and lifecycle marketing strategies utilizing integrated marketing strategies across digital and offline channels Clients have included leading hotel, theme park, airline brands in entertainment, travel / leisure / hospitality, retail and food & beverage, all with strong loyalty programs 5 years special events strategy, marketing & production experience at Disney Parks & Resorts Specialties: • Partnership / Alliance / Sponsorship Marketing / Business Development • Marketing Strategy • Loyalty Programs • Consumer Insights • Product Development • Product Launches • Innovation • New Customer Acquisitions • Digital Marketing • Customer Engagement • Brand Management • Customer Relationship Management (CRM) • Lifecycle Marketing • Integrated Marketing • Relationship / Account Management • Leading creative marketing organization & omni channel marketing • Public Speaking When I'm not working, I love traveling, sipping great wine & meeting new people. I believe the best way to explore a city is to lace up my running shoes and hit the pavement.