I didn’t start with UX.

I began by building websites—writing code, shipping pages, and fixing what broke.

Then I discovered design… and realized something most founders never notice:

People don’t buy the best product.
They buy the product that’s easiest to understand and trust.

That thought changed everything.

I shifted from “making screens look good” →
to designing experiences that turn clicks into customers.

Today, I help founders and growth teams build websites, funnels, and product journeys that actually drive revenue—not just look aesthetic on a slide deck.

Over the past decade, I’ve partnered with 200+ brands across SaaS, eCom, coaching & services—helping them launch, reposition, and scale smarter.

Along the way, I noticed a pattern:

→ Endless redesign cycles with zero conversion lift
→ Teams stuck between cheap freelancers & overpriced agencies
→ Strong products losing momentum because the story isn’t clear
→ UX viewed as visuals—not a growth lever

That gap is where I work.

I combine:

UX clarity

Conversion psychology

Analytics → insights

High-impact visual systems

No jargon.
No guesswork.
Just strategic design that drives measurable outcomes.

Results

→ +30–45% conversion lifts
→ 2×–3× more email opt-ins
→ 38% lower bounce rate
→ $25M+ revenue influenced
→ Faster onboarding & clearer user journeys

Whether it’s a product interface, homepage, PDP, or ad-driven funnel, I help your experience tell the right story—to the right person—at the right moment.

What I Build

→ High-converting websites & landing pages
→ Product & mobile app UX
→ CRO + UX audits
→ Conversion storytelling & structure
→ Funnel & PDP optimization
→ UX & design systems

From early-stage landing pages to multi-product platforms—
I support teams end-to-end.

What People Say
“Shekhar thinks like a designer and a strategist. Our conversions improved within weeks.”

“We stopped guessing. He showed us exactly where the funnel was breaking.”

“Felt less like hiring a designer—more like adding a growth partner.”

Because “pretty” stops working fast.
But clarity, trust, and frictionless UX compound.

When your experience aligns with user intent → everything gets easier:
→ Better engagement
→ Better storytelling
→ Better conversions

If you want a design that does more than decorate—let’s talk.

DM open ✅

Short version:

Started in code → fell in love with UX → now I design experiences that convert.
10+ years · 200+ brands · $25M+ influenced

If your product is strong but your UX isn’t converting, I can help.

Most designers jump into Figma.
High-level designers start with psychology.

📌 Days 1–3—Understand Human Behavior (Not Design Tools)

– Learn how users scan (F-pattern, Z-pattern)
 – Understand cognitive load
 – Identify friction creators
 – Map the user’s emotional state at each step

If you understand behavior, you can predict conversions.

📌 Days 4–6—Rebuild Clarity (Your #1 Conversion Lever)

Confusion kills conversions faster than bad design.

Ask these:
 – Can a new user understand the page in 3 seconds?
 – Does the headline match user intent?
 – Can they identify the next step instantly?

Fix:
 – Remove decorative text
 – Replace features with benefits
 – Tighten the above-the-fold story

Clarity > Creativity. Always.

📌 Days 7–9—Hierarchy & Visual Flow

Learn to guide the eye through the page like a story.

– Typography rhythm
 – White-space discipline
 – Content grouping & chunking
 – Contrast for priority

Good hierarchy = less thinking = more conversions.

📌 Days 10–12—Trust Architecture

People don’t buy when they don’t believe.

Add:

 – Testimonials
 – Reviews
 – Logos
 – Guarantees
 – Before/after
 – Numbers & proof

Trust is not an element. It’s a system.

📌Days 13–15—Mobile-First Intelligence

70%+ of users are on mobile, but most designs are desktop-first.

Learn:

 – Thumb-zone patterns
 – Vertical prioritization
 – Scroll-depth behavior
 – Tapability & spacing
 – Mobile formatting for speed

If it doesn’t work on mobile, it doesn’t work. Period.

📌 Days 16–18—Friction Removal & Micro UX

Small things make or break conversions.

Fix:
 – Button clarity
 – Form length
 – Error messages
 – Loading states
 – Confirmation states
 – Input types
 – Inline validation

Micro UX = macro conversions.

📌 Days 19–20—Cognitive Ease & Offer Perception

Your design must make the decision feel easy.

– Reduce overwhelm
 – Remove mental math
 – Use chunking & progressive reveal
 – Visual discounts
 – Value anchoring
 – Comparison tables

A good offer is seen.
A great offer is felt.

📌 Day 21—The Testing Mindset

Real designers don’t chase “perfect.”
They chase improvement.

– Run A/B tests
 – Check heatmaps
 – Evaluate scroll maps
 – Watch user recordings
 – Track micro-conversion metrics
 – Adjust based on behavior

You don’t need better ideas.
You need better testing.

Shekhar HHans 

UX/CRO Strategist | $25M+ Revenue Results · 200+ Clients | Founder @LeadyWaves

We all trust experts a little more than strangers.
Doctors… coaches… creators we follow…
That’s why the Authority Principle works so well in UX.

But here’s the truth most people miss:

It’s not about showing titles.
It’s not about adding a “Dr.” or a fancy label.
It’s about helping users feel safe with their decision.

Humans make decisions based on trust first, logic second.

That’s why small details like
 • real names
 • real faces
 • verified expertise
 • data backed by real users

 …can literally change how someone feels about your product.

When people trust you → they continue.
When they don’t → they leave.

This slide is a reminder that authority isn’t decoration — it’s reassurance.

And reassurance is what improves conversions.

If you want me to break down the next psychological trigger in a simple way like this, just comment “next →”

The Trust Trick 90% of Websites Ignore

Most founders believe their brand story is crystal clear—
until you ask them the three questions that actually matter.

Why do you exist?
How do you deliver your promise?
What exactly do you offer?

Simple questions.

But they expose the biggest gap in most brands.
Because almost every founder can explain the product.

Very few can explain the purpose, the method, and the value narrative behind it.

Here’s how I look at it when building or redesigning brands:

1. WHY—The belief that powers the brand
Your brand’s intention.
The emotional reason people connect with you.
It’s the thing customers feel before they ever click “Buy Now.”

2. HOW—The way you bring your promise to life
Your methodology.
Your differentiators.
Your proof that you’re not just another option, but the right one.
This is where your process becomes your biggest trust-builder.

3. WHAT—The outcome people actually pay for
Your offer, yes—
but more importantly, the change it creates for your customer.
Because people don’t buy “services,” they buy improved versions of themselves.

And here’s the truth:

Most founders skip these fundamentals and jump straight into marketing…

which is why their content feels scattered, their pages don’t convert, and their brand lacks direction.

If you want a brand that feels intentional, consistent, and impossible to ignore—

Start with these three answers.
Everything else becomes easier after that.

Share this with the founder in your network who’s great at selling but terrible at explaining their brand (every circle has one).

And if you want more clarity on messaging, positioning, and experience design—stay tuned.

If you have to explain how to use a product —
You didn’t design it well enough.
The real test of UX isn’t applause or Behance likes.

It’s this:

Can a distracted user, holding a coffee in one hand,
figure out your flow without instructions, onboarding, or a walkthrough?

🚫If your design needs training → It's UI.
🏁If it makes sense instantly → It's UX.

The best interfaces feel like déjà vu —
Users feel like they’ve already used it somewhere.

Familiar > clever.
 Intuitive > fancy.
 Effortless > beautiful.

Two CTAs, two intents.
“Book Consultation” (ready users)
“Free Hair Analysis” (hesitant users)
Dual-path CTAs capture both types without overwhelming either.

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