Upwork

As a seasoned Senior UI/UX Designer and Graphic Design Expert on Upwork, I have had the privilege of partnering with a diverse clientele to transform their digital landscapes. My freelance journey is marked by:

Providing tailored UI/UX design consultations that align with each client's unique brand vision and user experience goals.
Delivering bespoke graphic design solutions across various industries, ensuring each project not only meets but exceeds the strategic and aesthetic expectations.
Facilitating a collaborative design process, engaging closely with clients to refine concepts and produce final designs that tell a compelling brand story.
Leveraging my extensive industry experience to offer insightful recommendations that enhance user engagement and drive conversion rates.
Maintaining a steadfast commitment to quality and innovation, reflected in the successful completion of numerous projects that have propelled client businesses forward in the digital realm.
On Upwork, I bring not just my design expertise but also a deep understanding of how design intersects with business objectives, ensuring each client receives a solution that is both creatively distinctive and commercially viable.

Top Rated UI/UX Designer 

Edkent Media Digital Marketing

In my role as a Senior UX Consultant and Expert Graphic Designer at Edkent Media, I was instrumental in driving client success through strategic design leadership and innovation. My contributions included:

Orchestrating client project workflows to maximize efficiency and elevate the end-user experience, resulting in enhanced customer satisfaction and loyalty.
Leveraging analytical skills to distill complex requirements into clear visual concepts, delivering illustrations and graphics that resonated with target audiences and strengthened brand engagement.
Spearheading design initiatives that significantly boosted lead generation, demonstrating a direct correlation between thoughtful design and business growth.
Cultivating a team environment that encouraged knowledge sharing and the pursuit of design excellence, directly impacting team productivity and project success.
By prioritizing user-centric design and strategic business goals, I successfully guided clients through digital transformations that not only met but often exceeded their objectives, setting new benchmarks for user engagement and competitive advantage in their respective industries.

Sr. UI/UX Designer

42Works

As a Team Leader and Senior UI/UX Designer at 42works, my role extended beyond crafting visually impactful designs; it encompassed the strategic orchestration of design processes and nurturing a creative environment for my team. My responsibilities included:

Strategically planning and conceptualizing design projects by synthesizing complex information into actionable plans.
Accurately forecasting project timelines and ensuring efficient workflow to meet critical deadlines.
Facilitating clear and effective communication between project managers, team leads, and clients to define project scopes and visions.
Leading the creation of diverse design assets, from minimalist posters to comprehensive website designs, and from corporate branding to innovative logos.
Utilizing an extensive suite of software, including Photoshop and Illustrator, to translate concepts into tangible designs.
Guiding the selection of visual elements such as color palettes, typography, imagery, and overall layout, ensuring alignment with client branding and design language.
Incorporating client feedback to refine designs, achieving a harmonious balance between client vision and design best practices.
Diligently reviewing and refining design projects before finalization to ensure perfection in delivery.

Sr. UI/UX Designer and Graphic Designer

ITmatic

In my tenure at ITMatic as a  Graphic Designer and UI/UX Designer, I was entrusted with leading design initiatives that fused aesthetic innovation with user-centric functionality. My commitment to excellence was reflected in the delivery of cutting-edge web and mobile interfaces, which not only captivated users but also facilitated seamless interactions. I played a pivotal role in conceptualizing and executing comprehensive design strategies, aligning them meticulously with our clients' business objectives to bolster brand identity and market presence. Collaborating effectively with cross-functional teams, I ensured that every design output adhered to the highest standards of quality and cohesiveness across all digital touchpoints. My professional journey is marked by a continuous pursuit of growth, staying abreast of the latest industry trends to craft designs that resonate with users and drive the digital narrative forward.

Graphic Designer / UI/UX Designer

Tech Striker

At Tech Striker, I embarked on an intensive journey of professional development in the field of UI/UX and Graphic Design. My tenure here was marked by rigorous training and hands-on experience in the latest design methodologies and tools. I focused on mastering the art of creating intuitive web templates, impactful logos, sophisticated business cards, and comprehensive brand packages including brochures and posters.

Each project was an opportunity to refine my skills in visual communication, ensuring every design was not only aesthetically pleasing but also strategically aligned with client objectives. I collaborated closely with industry veterans, absorbing invaluable insights into effective design strategies that resonate with target audiences.

I honed my proficiency in:

Understanding and applying design principles to create cohesive and memorable brand identities.
Developing user-centric interfaces that enhance engagement and drive conversions.
Crafting marketing materials that articulate brand messages with clarity and creativity.
This experience laid the foundation for my commitment to excellence in design, setting the stage for the high-caliber work that has become my signature in the industry.

Internship Trainee

As a seasoned UI/UX Designer with over a decade of specialized experience, I excel in creating high-converting landing pages and websites that drive business growth. My approach is holistic, encompassing strategy development, wireframing, and copywriting to ensure every design is perfectly tailored to engage and convert across all devices.

I pride myself on delivering custom, audience-focused designs that educate and convert, applying the proven AIDA model to capture attention, build interest, spark desire, and prompt action. With a track record of over 6,000 successful projects, my designs don't just look good—they perform.

Client testimonials attest to the magic I bring to their web presence, transforming pages into vibrant, effective conversion tools. My work is not just about creating pages; it’s about crafting experiences that resonate with every generation and across all channels.

Ready to elevate your online presence? Let’s collaborate to create landing pages and websites that not only tell your story but also turn visitors into loyal customers.

Book your free consultation today and let's start the journey toward enhanced digital engagement and revenue

Most designers jump into Figma.
High-level designers start with psychology.

📌 Days 1–3—Understand Human Behavior (Not Design Tools)

– Learn how users scan (F-pattern, Z-pattern)
 – Understand cognitive load
 – Identify friction creators
 – Map the user’s emotional state at each step

If you understand behavior, you can predict conversions.

📌 Days 4–6—Rebuild Clarity (Your #1 Conversion Lever)

Confusion kills conversions faster than bad design.

Ask these:
 – Can a new user understand the page in 3 seconds?
 – Does the headline match user intent?
 – Can they identify the next step instantly?

Fix:
 – Remove decorative text
 – Replace features with benefits
 – Tighten the above-the-fold story

Clarity > Creativity. Always.

📌 Days 7–9—Hierarchy & Visual Flow

Learn to guide the eye through the page like a story.

– Typography rhythm
 – White-space discipline
 – Content grouping & chunking
 – Contrast for priority

Good hierarchy = less thinking = more conversions.

📌 Days 10–12—Trust Architecture

People don’t buy when they don’t believe.

Add:

 – Testimonials
 – Reviews
 – Logos
 – Guarantees
 – Before/after
 – Numbers & proof

Trust is not an element. It’s a system.

📌Days 13–15—Mobile-First Intelligence

70%+ of users are on mobile, but most designs are desktop-first.

Learn:

 – Thumb-zone patterns
 – Vertical prioritization
 – Scroll-depth behavior
 – Tapability & spacing
 – Mobile formatting for speed

If it doesn’t work on mobile, it doesn’t work. Period.

📌 Days 16–18—Friction Removal & Micro UX

Small things make or break conversions.

Fix:
 – Button clarity
 – Form length
 – Error messages
 – Loading states
 – Confirmation states
 – Input types
 – Inline validation

Micro UX = macro conversions.

📌 Days 19–20—Cognitive Ease & Offer Perception

Your design must make the decision feel easy.

– Reduce overwhelm
 – Remove mental math
 – Use chunking & progressive reveal
 – Visual discounts
 – Value anchoring
 – Comparison tables

A good offer is seen.
A great offer is felt.

📌 Day 21—The Testing Mindset

Real designers don’t chase “perfect.”
They chase improvement.

– Run A/B tests
 – Check heatmaps
 – Evaluate scroll maps
 – Watch user recordings
 – Track micro-conversion metrics
 – Adjust based on behavior

You don’t need better ideas.
You need better testing.

Shekhar HHans 

UX/CRO Strategist | $25M+ Revenue Results · 200+ Clients | Founder @LeadyWaves

We all trust experts a little more than strangers.
Doctors… coaches… creators we follow…
That’s why the Authority Principle works so well in UX.

But here’s the truth most people miss:

It’s not about showing titles.
It’s not about adding a “Dr.” or a fancy label.
It’s about helping users feel safe with their decision.

Humans make decisions based on trust first, logic second.

That’s why small details like
 • real names
 • real faces
 • verified expertise
 • data backed by real users

 …can literally change how someone feels about your product.

When people trust you → they continue.
When they don’t → they leave.

This slide is a reminder that authority isn’t decoration — it’s reassurance.

And reassurance is what improves conversions.

If you want me to break down the next psychological trigger in a simple way like this, just comment “next →”

The Trust Trick 90% of Websites Ignore

Open article: See how I can get your project done on Upwork by upwork.com

See how I can get your project done on Upwork

Need a Web3 design & dev partner?

Let's talk. 👇

https://lnkd.in/g9yR6WTg

Most founders believe their brand story is crystal clear—
until you ask them the three questions that actually matter.

Why do you exist?
How do you deliver your promise?
What exactly do you offer?

Simple questions.

But they expose the biggest gap in most brands.
Because almost every founder can explain the product.

Very few can explain the purpose, the method, and the value narrative behind it.

Here’s how I look at it when building or redesigning brands:

1. WHY—The belief that powers the brand
Your brand’s intention.
The emotional reason people connect with you.
It’s the thing customers feel before they ever click “Buy Now.”

2. HOW—The way you bring your promise to life
Your methodology.
Your differentiators.
Your proof that you’re not just another option, but the right one.
This is where your process becomes your biggest trust-builder.

3. WHAT—The outcome people actually pay for
Your offer, yes—
but more importantly, the change it creates for your customer.
Because people don’t buy “services,” they buy improved versions of themselves.

And here’s the truth:

Most founders skip these fundamentals and jump straight into marketing…

which is why their content feels scattered, their pages don’t convert, and their brand lacks direction.

If you want a brand that feels intentional, consistent, and impossible to ignore—

Start with these three answers.
Everything else becomes easier after that.

Share this with the founder in your network who’s great at selling but terrible at explaining their brand (every circle has one).

And if you want more clarity on messaging, positioning, and experience design—stay tuned.

The easiest way to double PDP conversions →
Stop making people think.

A winning PDP treats every scroll as a step toward the sale.

Here’s the framework:

1) Hero Clarity
 State what it is and why it matters.
 and how to buy—instantly.

2) Benefits First
 Translate features → outcomes.
Example:
 “Contains magnesium” → “Better sleep.”

 3) Trust Stack
 Social proof builds confidence.
 Reviews → before/after → certifications.

 4) Remove Doubts
 FAQ + guarantee + safe-try messaging.
 The clearer you are, the less they hesitate.

 5) Contextual Imagery
 Show real people using the product.
 Helps buyers imagine it in their life.

 6) Structured Offer
 Bundles, pricing clarity, urgency.
 The goal: make buying feel smart.

 7) Persistent CTA
 Never make users hunt.

This works across categories →

beauty, wellness, home, accessories.

Save this.
Your next PDP might double sales.

Two CTAs, two intents.
“Book Consultation” (ready users)
“Free Hair Analysis” (hesitant users)
Dual-path CTAs capture both types without overwhelming either.

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