Fullstack Academy

Content Marketing Lead

Secureworks

Laid off due to workforce reduction.
•	Generated content ideas for social media and web to increase share of voice and build brand awareness. 
•	Lead communication with influencers to ensure they understood content assignments and adhered to company standards.
•	Refreshed and repurposed content to extend use.
•	Managed creative projects that were outsourced to vendors.
•	Reviewed and edited content created by external sources.
•	Increased YouTube subscribers by 10% in less than four months.
•	Kickstarted and managed Pinterest to increase SOV and drive lead generation.
•	Increased employee engagement by advising employees on best practices for social media.
•	Monitored and reported on monthly social metrics.

Sr. Social Media & Content Strategist

Academic Partnerships

•	Write copy for various digital platforms including email, web and social media channels for 20+ educational institutions.
•	Edit and optimize web content to improve user experience and ensure it adheres to SEO best practices.
•	Migrate content from legacy content management system into new Wordpress CMS.
•	Ensure all marketing assets are consistent with overall business objectives and accurately reflect brand style and voice of each institution.
•	Collaborate cross-functionally with other departments including design, SEO, and marketing leads.

Creative Content Writer

Cratejoy

Edited and optimized content written by freelancers for Cratejoy's Box Insider blog.

Content Editor

Gerber Technology

•	Increased page views by views ~70% year over year by building and managing global social media and content strategy.
•	Positioned Gerber as a thought leader by brainstorming, pitching and developing customer-centric content such as blogs, eBooks, whitepapers, webpages, case studies, scripts, and press releases.
•	Increased social media following ~40% year over year by leading, managing and executing organic and paid social media strategy for all customer-facing platforms.
•	Acted as sole writer for the global marketing team.
•	Researched industry trends and conducted interviews with subject-matter experts to ensure all content was timely and relevant.
•	Collaborated with product marketing, sales and senior management to translate technical content into benefits for customers.
•	Reviewed, revised, and optimized content developed by agency partners.
•	Managed and monitored global, online community of ~50k+ monthly visitors. Drove community engagement by posting thoughtful discussion topics and latest industry news.
•	Assisted in the launch and promotion of an annual virtual conference which was attended by 2,000+ registrants from around the world.
•	Assisted in the development of award-winning website.
•	Developed monthly reports analyzed performance of corporate social media channels.
•	Created and maintained editorial calendar to support go-to-market activities.

Social Media/Content Specialist

Digital Marketing and Creative Services Intern

Her Campus Media

•Created and developed engaging social media content and campaigns that promoted Her Campus’ brand and core values.
•Supervised a team of 5 social media chairs and ensured all published content adhered to Her Campus brand guidelines and standards.
•Collaborated with paid advertisers to create content for a wide campus audience.

Social Media Director/Contributor

•Built new partnerships by creating relationships with students, staff, and faculty at various colleges and universities in order to expand the Her Campus brand.
•Served as the point of contact throughout the onboarding process and assisted with the development of campus chapters.

Campus Expansion Assistant

University of Connecticut

•Responsible for handling the supply orders for labs and materials.
•Answered questions for students, faculty, and staff.
•Assisted in the planning and organization of the annual conference for external members of the Institute’s affiliate program.

Administrative Assistant (Institute of Materials Science)

•Reviewed and reconciled weekly billing report, inputted data into internal CMS.

Administrative Assistant (Central Stores Warehouse)

Kelsar Physical Therapy

Receptionist

An experienced marketing professional who specializes in social media strategy and management, content strategy, and media relations. An effective communicator, out-of-the-box thinker, and value-driven leader who is not afraid to step out of her comfort zone to take a brand's digital presence to the next level.

Portfolio: https://greenshelby225.journoportfolio.com/#/

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