Sheldon Adams

Enavi

Head of Growth

Conversion Optimization Lead

Pluralsight

•	Execution lead for 23 unique performance marketing campaigns in 2021. Ran point on email marketing strategy, landing page creation, and on-site optimizations (banners, chatbots).
•	Grew ecommerce email revenue by 103% YOY and email engagement by 135% in first six months by optimizing email and landing page content for each customer segment.
•	Increased freemium conversions by 170% within first 60 days through a targeted email strategy and an improved landing page experience. 
•	Led channel-specific experimentation strategy with CRO tests of copy, UX, and customer journey paths for new user acquisition. Maintained a 60% win rate with an average conversion rate lift of 13%.
•	Grew new B2C revenues by 28%, attributed for $10,700,000 in new user revenue for 2021.

B2C Marketing Manager

Pacific Conversion Agency

•	Co-founded PCA as an effort to help collegiate and professional sports teams maximize revenue from their digital marketing during the pandemic. Clients were spread across multiple Power Five conferences.
•	Created CRO strategies tailored to each client based around the testing and implementation of personalized landing pages, automated email marketing campaigns, on-site optimizations, and paid lead generation efforts. 
•	Increased marketing qualified leads (MQLs) for clients by an average of 320% through on-site optimizations and landing page experiments.

Head of Marketing & Strategy

University of Washington Intercollegiate Athletics

•	Recruited to build the Digital Sales department, the first eCommerce Marketing team of its kind in college sports, from scratch. Bringing together email marketing, digital advertising, CRM, and web experimentation we grew from $0 to over 20,000,000 in annual revenue by 2019.
•	Generated $75,000,000 in eCommerce revenue over a five-year period by implementing advanced email marketing strategies for new customer acquisition and lifecycle marketing.
•	Hired, trained, and managed a team of three to four direct reports. Three of my employees were recruited for managerial positions with other sports teams.
•	Conducted CRO experiments on GoHuskies.com, resulting in 30% conversion rate increase, 57% database growth in 2020, despite a 56% drop in website traffic due to Covid-19.
•	Led “Go-To-Market” planning strategy, increasing revenue from product launches by 65%. By better aligning sales and marketing, we drove a $515,000 revenue increase from launches in 2019.

Director, Digital Sales

West Virginia University

Account Executive

University of Kansas Athletics

Served in multiple full-time, revenue-generating roles with KU Athletics. Responsibilities ranged from special event planning to account-based fundraising and sales execution.

Sales Associate – Development & Special Events Associate

I'm Sheldon, and I help Shopify brands generate more revenue from every visitor using CRO.

How? Your site has a Metric on Fire, a part of the site costing you money on every session. We fix it, fast.

Enavi was built to locate and put out these fires through customer research and A/B testing. Our data-rich approach and unique internal data allow us to rapidly improve the performance of Shopify stores in an ROI-positive way.

The end result for you is a wildly intuitive customer experience that generates more revenue from every visitor who enters your online store.

Want to get started? Sign-up with the link below to receive one of our acclaimed, free, Discovery Audits.

☎️ Request a Discovery Audit: https://enavi.co/#discovery_audit
🚀 Learn more about Enavi: https://enavi.co

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