Sheldon Isaac Images

When you want to make a great first impression, you need an impressive headshot photo.  I help business owners look professional in their online pages with great looking headshot photos which also can be used for business cards and other marketing promotional materials both in print and online.

We will have a Discovery Session before the shoot to quickly share your ideas and plans. The information from this Discovery Session will allow me to show you a variety of available backgrounds options, discuss poses which keeps less experienced photo subjects at ease.

I have many years experience helping people look good in front of the camera with my relaxed style and humour during a shoot.  When you are relaxed and less anxious, it will show in the headshot.

If your organization needs a cohesive look to the staff headshots for the company website, I offer Headshot Days where we efficiently capture portraits of your entire team without taking up too much of their busy schedules.

My simple a la carte menu and simple selection process will enable you to get your photos quickly so you can post them.

My headshot photography services have been used by entrepreneurs, Authors, members only clubs, charity organizations, and event trade shows to give staff and event attendees a professional profile photo. 

To get started on your way to a profile photo that is a great first impression, click on my online scheduler to book a 30 minute Discovery Call https://calendly.com/si-images.
Check out my website at 🖥 www.sheldonisaac.com or email me 📩 at info@sheldonisaac.com.

Headshot Photographer

Sheldon Isaac Images - Branding Photography

I help entrepreneurs and businesses easily get professional imagery that will help with creating engagement on social media.  In addition to improving their social media profiles, my photography has been used to when a company is rebranding and their website is undergoing a refresh.

During our Discovery Session meeting, we will plan out the entire shoot.  

I'll find out your goals you hope to accomplish with these new photos and where you plan to post them.  We will discuss your style and personality that you want to show and plan your wardrobe so I can figure out what shots we need.  Once we confirm a date and location, I'll connect you with a Makeup Artist and Hairstylist who will give you the look you want.

You will feel at ease at the branding shoot since we have prepared for it in detail before hand.  You only need to now relax and let me guide you through the session.  I help subjects look their best from pose to pose making sure we capture the shots we discussed.

Once the shoot has concluded, I'll spend time retouching each photo you order.  
✅ I whiten teeth.
✅ I remove wild hair.
✅ I remove skin blemishes.
✅ I brighten eyes.
✅ I adjust colour and expose.

I will take the time to do the fine touch ups to your photos so the finished product is better than anything you take with your cellphone!

My branding and portrait photography services have been used by Real Estate Agents, Mortgage Brokers, Educators, Authors, C-Level Executives and more.

To get started on your way to scroll stopping images that will wow your followers and potential clients, click on my online scheduler to book a 30 minute Discovery Call https://calendly.com/si-images.

Check out my website at 🖥 www.sheldonisaac.com or email me 📩 at info@sheldonisaac.com.

Branding Photographer

Array Marketing

Reporting to the VP of Design and Innovation, my primary responsibilities were to aid in the creation of marketing strategies, campaigns, and promotional collateral, and supporting the Sales team 
• Created the social media strategy and increased Twitter followers by 68%, 
• Created the Instagram account that saw a 238% engagement increase 2016 vs 2017 (1st half of the year)
• Increased LinkedIn page views by 53% and added 500 new Followers
• Created graphic design artwork for presentations, the corporate website, social media, marketing collateral, and internal Communication Boards
• Supported Sales teams in 6 global corporate offices by customizing PowerPoint presentations and providing research, progress reports, and information for RFIs 
• Instrumental in the creation and direction of the video media initiative which produced 40+ promotional videos for the global sales team, Project Managers, Human Resources, corporate website and social media
• Sourced branded promotional materials and arranged delivery logistics for major trade shows, job fairs and corporate events 
• Performed back end corporate website updates and created content for the company blog
• Worked to maintain consistent brand image throughout office/plant locations, in promotional materials, and at events including showroom, tours & events 
• Provided the framework for organizing over 2000 product and event photos in the network media library
• Traveled to client sites in New York and Las Vegas to conduct photo shoots & attend networking conferences 
• Provided insight and guidance for the overall look of the corporate intranet
• Presented marketing updates to Design & Development departments each month
• Worked with 7 departments to develop the Head Office Tour Guidelines to facilitate VIP client visits to the offices, Showroom and plant areas

Brand Curator

Sinclair Technologies: A Division of Norsat International, Inc.

• Collaborated with the corporate team to create print and online advertising, email, and social media marketing programs for 7 global regions
• Acted as the Project Lead on various initiatives such as website development, print material rebranding, event promotions, social media coordination, email campaigns and video marketing while staying within a budget of up to $160K
• Implemented lead generation strategies such as adding website contact forms resulting in 248 new leads in a 7 month span
• Increased website users by 72% and the number of sessions increased by 39% in a 2 year period
• Managed a digital library consisting of 100's of product photos and files consisting of 2000+ products
• Coordinated, filmed and edited corporate ‘How To’ and virtual tour videos to be used as part of the 'Road Show' and client training campaigns
• Designed 6 corporate and product specific brochures, 3 website banners following revamped brand guidelines
• Presented marketing updates to up to 150 employees at monthly meetings
• Provided design elements and collaborated on improving the structure for the website and providing content for the company intranet used by 150 employees

Marketing Coordinator

Henry's

• Was responsible for opening and closing duties of the Newmarket store
• Updated sales staff on corporate news and sales goals and produced store sales reports on a daily basis
• Arranged for the transferring of product to and from the Newmarket store in coordination with the other Henry's stores
• Involved with inventory management at store level	
• Handled customer service discrepancies in person and over the telephone 
• Provided photography sales expertise to staff and customers
• Regularly updated product and sales skills by participating in corporate webinars
• Trained new staff of store level procedures
• Arranged store merchandise displays

Store Key Holder & Sales Representative

Promotivate LP

• Assisted the Creative Department in developing promotional ideas and concepts, and proofing of promotional materials
• Managed the distribution of promotional materials to 213 client sites 
• Provided operational and logistical support to creative department
• Researched and executed operational needs as they apply to promotions	
• Booked trucks and managed freight deliveries of promotional materials to 3 distribution companies across Canada 
• Oversaw the timely shipping of contest prizes to prize winners, Western NHL and CFL sports teams
• Coordinated shipping of prizes across Canada and the United States
• Provided customer focused service to resolve issues such as damaged or defective products
• Tracked departmental invoices and monthly inventory relating to freight, warehousing and distribution

Operations Manager

Grand & Toy

• Assisted in the execution of corporate marketing projects within assigned budgets and deadlines
• Received and responded to requests for marketing support from the commercial sales force 
• Assisted in reviewing, updating, revising and reprinting existing collateral marketing pieces within the assigned budget 
• Collected, organized and analyzed data on a monthly basis and presented recommendations
• Aided in the development and execution of standardized commercial promotions operating policies and procedures
• Assisted in managing and maintaining G&T customer trade shows booths
• Coordinated and managed Commercial Marketing Intranet and Grand & Toy web site content
• Interacted with sales management as required to develop marketing material in support of customer proposals, binders, inserts and other marketing / sales material
• Acted as the liaison between the advertising agency and the 23 national sales branches 
• Wrote proposals including recommendations for the purposes of investigating promotional opportunities

Commercial Marketing Associate

Toronto Blue Jays

• Assisted with the creation of event theme days such as Father’s Day and Photo Day 
• Managed radio promotions for the season and continuously updated radio cross promotional partners on upcoming promotions
• Acted as the Project Manager for the “Dogs Day of Summer” and “Ontario Baseball Association Day” events 
• Leveraged promotional opportunities with media partners to increase brand awareness 
• Aided in the preparation and execution of media promotional visits for 10 radio and 4 television stations creating brand awareness
• Executed game day and out-of-stadium marketing programs for radio and for the Toronto Blue Jays Organization such as the “Go Station Blitz” 
• Created and managed databases for various promotional campaigns
• Supervised, guided and coordinated 15 member dance team in crowd participation activities
• Organized the in-stadium promotions during scheduled game breaks ensuring contests were played and prizes awarded within the short time frame
• Participated in bi-weekly departmental meetings to assist in maximizing sales
• Researched suppliers for the purposes of giveaway items given out on event theme days

Marketing Assistant

Lead and motivated a team of 15 Sales Representatives.  Their primary function was to make and receive phone calls from qualified customers to sell and upsell baseball tickets.
Was responsible to handle escalated customer complaints and discrepancies.

Supervisor, Inside Sales

📷 Helping ENTREPRENEURS and BUSINESSES get noticed on their social media feeds and websites with GREAT IMAGERY that INCREASES engagement. Follow my hashtag ➡️ #GrowWithPhoto for tips

I'm Sheldon Isaac, Your Story Photographer. I specialize in corporate branding and headshot photography that helps businesses and entrepreneurs get more engagement online in their social media, driving traffic to their company websites.  Get control of your online content.

There are so many businesses that struggle to get enough social media content on a regular basis.  Business owners spend a lot of time and energy coming up with interesting posts and on many occasions, they then don't resonate with the intended target clients.  Frustrating.

I too have had this frustration with marketing online.

Once I started shooting and posting my best images and videos online, I noticed an increase in leads and my post engagement has risen.  

This is what I want to do to help your business.

HOW CAN I HELP YOU?
✅ Do you want to eliminate the frustration of last minute posting ?
✅ Do you want your target clients to stop scrolling when they see your posts?
✅ Do you desire to have your target clients click on your links or send you direct messages?
✅ Do you want to create an extensive image library so you can post regularly?
✅ Is increased engagement with great professional imagery what you need?
✅ Is explaining how your product or service can help your potential clients something you need to do simply?
✅ Is growing your professional network a way to grow your business?

I CAN HELP YOU.

We will have a FREE Discovery Call so I can understand your objectives and determine the best type of shoot we should do; branding or a headshot session.  We will speak about shoot location (at your office or in studio), share ideas and I'll let you know about my process.

WHAT DO WE DO NEXT?
Book your FREE Discovery Session with me where we will discuss your goals and how a Branding or Headshot Session can help your business. Click this link https://calendly.com/si-images

I went back to school this week. 
Not because I failed a class…
And not because my daughter needed a ride. 

I went back to Durham College, my alma mater.
Not as a student — but as an alumni.

For the first time in 20+ years, I attended an alumni event called 'DC Talks: From Education to Entrepreneur'.

5 incredible alumni took the stage —
each one at a different stage in their journey:
Brittany Charlton (Law Clerk Advanced)
Paul Fritzsch(Horticulture – Food and Farming)
Zenon Issel(Mechanical Engineering Technology)
Nicole Morais (Founder Crave Donuts)
Shanondoah Nicholson (Event Management)

It was part inspiration, part reality check… and completely worth it.

When students started asking questions — including me (yes, I raised my hand too 😅) — something clicked.

Afterward, a few students came up to me to talk about photography, content, and careers.

That’s when I realized…I’ve been missing out.
This is another way to give back — to pour into the next generation like others once did for me.

So yeah, I might be 20 years late to my first alumni event.
But I’m right on time for what’s next.

Durham College will see me again —
(and not just when I’m dropping off my daughter 😉).

Be honest… have you ever gone back to your old school?
Do you serve your alma mater — or are you still avoiding the cafeteria food? 😂

Shout out to:
Patrick Lyver
Shaun Bernstein
Sofia Mingram
Durham College Alumni

#DurhamCollege #Alumni #Entrepreneurship #Storytelling #Education #Events #CareerGrowth

Sheldon Isaac 📸 Event, Branding, Social Media Videos and Photos

📸 I help founders, event planners & business owners grow their brand with high-impact event photos & videos for websites, social media, and marketing. My content helps increase visibility & trust. DM me to get started.

You forgot to tell your photographer who your VIPs are.
Can you blame them when they don't get the important photos?

I LOVE when event planners send me a breakdown of the event itinerary.

A lot is going on and your photographer doesn't have time to run around and ask who is who.  We are concentrating on getting great photos.

Here's the problem,

You didn't say that some important visitors are attending.
Therefore you MIGHT get photos of them interacting with your team etc.

Key word is might.

The way around this is to include this important detail when you have your pre event meeting.

Last week, I shot an NCAA basketball game and I made it a point to ask and research who the stars are. 

Preparation is KEY.  Help your photographer prepare!
--------------
These photos of the Nobellum and The All Blk Market event in Durham feature their leaders, Trevin noble , Guedei Djimi and Karisha Duncan, greeting Ajax Regional Councillor Marilyn Crawford.

I was prepared for this event thanks to Trevin N. who included key information in the event itinerary.
---------------
Stop Hiding --> Start Connecting

#events #eventplanning #CorporateEvent #Photos #marketing

I wasn’t expecting a marketer to change my whole approach to networking…
but that’s exactly what happened.

(And the wild part?
 It happened 15 minutes into a conversation I wasn’t even recording yet.)

I walked into the BizCon Business Expo with a simple goal:
Find some business owners and attendees who could help me level up my business.
No pitch - No agenda - Just curiosity.

Along the way, I was grabbing some content.

I ran into marketer and podcaster, Jason Hunt from Merged Media, at his booth after his intriguing keynote about using AI for marketing, and we started chatting.

15 minutes go by—great conversation, tons of value—and then he looks at me and says:

“You should be recording this.”

It hit me.
I spend time interviewing attendees and vendors, but sometimes the best insights come when the camera isn’t rolling.
So I mic'ed us up and hit record.

And Jason dropped actual actionable marketing gems—simple moves I can apply immediately to grow my business and improve my content strategy.

But here’s the real takeaway:
Sometimes the biggest breakthroughs don’t come from a keynote or a workshop, they come from the unplanned conversations with the right people.

What’s the best piece of advice you’ve ever received unexpectedly at an event?

Stop Hiding --> Start Connecting

#Events #BusinessGrowth #Networking #MarketingTips #ContentStrategy #EventVideo #AI

When's the last time you celebrated because you started a new thing? 

Taking that 1st step is extremely important. 

It kills procrastination.

It helps to eliminate doubt and fear. 

And it sets you up to start learning how you can improve as you go along. 

So if you're starting a new thing, you have a reason to celebrate. 

Stop Hiding --> Start Connecting

Are you nervous about creating content in public?
People judging you?  Thinking you are weird?

Guess what? 
Some people won't even notice you, but they might ruin your shot just like in the video.

2 things to remember:
1-No one cares about what you are doing...so create away
2-Be prepared when something unexpected happens or just roll with it

You cannot let your fears stop you from completing your mission.

And if you can't get content yourself, get some help.

---------------------
📈 Tomorrow you'll get to see the actual interview with Marketing Guru Jason Hunt.

See you then.
---------------------
#marketing #Video #tradeshows
BizCon Business Expo

You ever see a conference flyer…and ONE speaker photo is so bad it ruins the whole thing?
Yeah.  I saw that recently. And it pained me.

Because as an event host, you’re doing everything right:
 ✔️ Promoting your conference
 ✔️ Showcasing your speakers
 ✔️ Building excitement

But then 1 headshot looks like it was taken on a flip phone.

And here’s the part nobody says out loud:
That one bad photo doesn’t just mess up the promo design.
 It makes people question whether they should bother attending that speaker’s session.
It's not fair but it's true.

If you’re speaking at events (or want to)…
Don’t wait for the opportunity to fix the image that introduces you.
Get the headshot FIRST.
Look the part BEFORE the spotlight hits you.

Because sometimes…
Standing out is the problem.

Stop Hiding → Start Connecting
#Headshots #CorporatePhotos #Portraits #Conference #Marketing

Most vendors stay glued behind their table…and it’s ruining their event photos.
I see it at every conference.

People want great photos of their booth, their brand, their product —
but then they hide behind the banner like they’re in witness protection.

So in this video, you’ll hear me gently saying:
“Come around the table. Hold up your book. Perfect—now smile.”
And she did.

 And instantly the photo went from “meh” to marketing-ready.

Here’s the truth:
A good photographer doesn’t just take the picture.
 A good photographer coaches the moment.
 Fixes the angle.
 Adjusts the body language.
 Finds the confidence.
 Pulls out the real smile.

Because your brand deserves more than an awkward lean-over-the-table shot.

Event planners hire me for this exact reason:
 👉 I don’t wait.
 👉 I don’t hesitate.
 👉 I guide people so they look how they want to feel — confident, proud, and ready to promote their work.

Your photos will show up on websites, LinkedIn posts, brochures, speaker decks…
 You might as well look like the professional you are.

Stop Hiding → Start Connecting

#EventPhotography #CorporateEvents #BrandPhotos #Marketing #Conferences #Vendors #Headshots #tradeshows

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