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I possess a demonstrable track record in shaping end-to-end product journeys, approaching product marketing in a customer-centric approach. How I practise (and not just preach) being a Product Marketing Manager: - Making the user the priority - Translating technical product knowledge into succinct messaging for consumers - Localising messaging through rigorous research findings and piecing them into user personas across Singapore, Philippines, Malaysia and Vietnam - Being engaged at each step of the product journey from positioning to GTM planning to external communications - Interfacing effectively with internal and external stakeholders to ensure that everything operates smoothly behind the scenes Get in touch with me at: [email protected]
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