Shelly Bird

Boardriders

Hired as a Senior Manager overseeing 3 brands, focused on Roxy tees; grew through 13-yr tenure into Senior Director, overseeing all of sourcing in the Western Hemisphere, evolving operations to meet supply chain shifts. Served as an integral player during bankruptcy, consolidation, and acquisition; developed a comprehensive understanding of how to preserve essential functions through large scale cost-cutting and organizational restructure.

Senior Director, Sourcing & Development - Americas

Director, Sourcing and Development

Quiksilver

Largest brand of surf and boardsport related apparel, accessories, and equipment. In 4 years, promoted from Manager of Roxy SMU tees to Sr. Manager of Roxy tees to Director of DC Shoes tees. Charged with rolling up sleeves and  integrating the recently acquired DC Shoes into the Quiksilver operational structure and culture.

Sr. Manager, Sourcing & Production

Aqua VI (6)

Premium apparel and accessory brand based in Southern California offering super soft products with unique graphics and embellishments. Hired to assess supplier performance and establish a sourcing process that would improve costing, margins, delivery, and vendor accountability. Utilized data to identify inventory shortfall or overage of raw materials, components and finished goods.

Production Manager

Aqua VI

Production Mananger

DC Shoes

Director, Tees

RX Tees Manager

Alstyle Apparel

Manufacturer of blank apparel and accessories in the USA and Mexico. Offered both catalog and private label services to industry brands. Managed high profile private label customers like Reebok, Adidas, and Hurley. Collaborated with production teams on procurement and fulfillment strategy to minimize logistics costs for customers. The results of NAFTA became visible as the US factory was downsized and Mexico was ramped up.

Customer Service

Global Team Leader | Strategic Supply Chain Management | Inventory Optimization | Cross-Functional Collaboration | Printable Products Specialist | Sourcing Office Operations

Operations Leader in Apparel Industry with depth of experience translating strategic KPIs into operational success–production through fulfillment. Background in high-volume sportswear, future-proofing supply chains, and process evolution/optimization. Known for a relentless proactive approach to operational excellence and for an ability to engender consensus from direct reports, peers, and the C-level. Exceptional strategic problem-solving skills, decision making, and a coaching approach to team leadership.

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