Shelly Eisen-Livneh's Linkedin Analytics

Two decades of hands-on experience building & leading GTM teams and functions in tech startups and corporate environments. I excel in analytical and strategic thinking, as well as effective cross-functional communication and alignment, driving organizational innovation & growth while consistently achieving business goals. I am experienced in selling to technical and go-to-market (GTM) personas, particularly in data products, across both B2B and B2C motions. My leadership is grounded in deep expertise and extensive experience in: 🥋Product Management (Gaming industry, B2C, self-serve SaaS GTM) 🥋Product Marketing (PMM): A seasoned full-stack PMM, driving research, analysis, and optimization across the entire customer journey, leveraging all growth levers (Duke, Solarwinds, Heap) 🥋Product-Led Growth (PLG): Expertise in both self-serve and sales-assisted SaaS motions (Heap, PredictHQ) 🥋 Product and Marketing Analytics 🥋Collaboration with and management of Demand Generation teams in B2B SaaS (Solarwinds, Heap, PredictHQ) As our industry shifts towards augmenting user capabilities with AI while prioritizing profitable ventures over fast growth, I advocate for balancing self-serve (product investments) and human touch across customer journeys to meet both CAC and conversion goals. Each product and company stage requires a unique approach, which I relish refining and evolving over time. What drives me? ❤️ Crafting Unstoppable Customer Journeys: I believe in communicating inspiring stories and creating user experiences that drive customer value. From positioning and messaging to onboarding flows to automated email programs, technical documentation, or revamping pricing and packaging, I focus on delivering value to both users and buyers. I view Product, Marketing, and Sales as parts of the same GTM/growth continuum, thriving on optimizing conversion through various levers. ❤️ Driving Growth Initiatives: I am passionate about identifying and executing growth opportunities that make a tangible impact, quickly, across acquisition, retention, and monetization. My data-driven, iterative approach ensures every initiative contributes to the broader strategy. ❤️ I am committed to fostering a neurodiverse culture of continuous learning and self-improvement. Recognizing that each individual learns and processes information differently while possessing unique strengths, I aim to design and promote effective custom training and development career paths, as well as day-to-day workflows.