Shelly Eisen-Livneh's Linkedin Analytics

2 decades of experience in leading product, product marketing, and growth initiatives and teams in various tech startups and corporate companies. What makes me tick ⏰? ❤️ Unstoppable customer journeys that drive PLG-PLS motions, paraphrasing Ludwig Mies Van Der Rohe's famous quote - "God is in the default user flows" 🙃 From in-app onboarding and activation flows to customer feedback loops, researching markets, and planning competitive roadmaps to creating compelling and defensible offerings - everything I do, I do with customer value and experience in mind. I see Product and Marketing as two sides of the Growth practice continuum, where I love to create, build and optimize different points simultaneously. ❤️  Growth initiatives and impact - Whether it's a new competitive campaign, improving the nurture process of prospects through content, enhancing the trial experience by adjusting default flows, or simply experimenting with different steps in the buyer's journey - I just love looking for the next low-hanging fruit that will move the needle. ❤️   Promoting infinite learning - I like supporting and leading initiatives that help me and others around me continue and develop professionally and personally all the time. I help manage Growth Impact (the largest professional group for Growth practitioners in TLV), lead #TheGrowthBookClub initiative, a women PMM forum, and a dedicated PM<>PMM weekly lunch - where peers share challenges and wins. ⭐ ⭐ ⭐ A multi-disciplinary, result-driven professional and entrepreneur, with a passion for enhancing the human experience through tech products and services. I am highly experienced in working in a startup environment, with agile and scrum frameworks, lean, data-driven, and tech-oriented methodologies - specializing in product, marketing, and customer success. I have vast experience in leading growth and business development initiatives as well as fundraising, product/ service development, commercialization, localization, go-to-market strategy and execution - in early stages and at scale.