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I am currently creating a marketing engine for a fast growing Software Development consulting firm. I came into my role at Callibrity as the first marketing employee after 7 years of Sales and Marketing experience in global SaaS and aPaaS B2B companies. Now I wear multiple hats such as: ➢ Developing the marketing strategy and executing all marketing activities ➢ Aligning sales, marketing, recruiting, and engineering teams toward common goals ➢ Implementing data driven marketing programs tied to revenue ➢ Introducing inbound marketing methodology and digital marketing to a company with no prior marketing efforts SPECIALTIES: ➢Buyer Personas ➢Customer Journey Maps ➢Go-to-Market Strategy ➢Product Launches ➢Tradeshows ➢Inbound Marketing Strategy ➢Sales Enablement ➢Case Studies ➢Lead Generation ➢Campaign Management ➢Conversion Rate Optimization ➢Content Development ➢Client Relationships INTERESTS: ➢Technology ➢SaaS ➢B2B ➢Digital Marketing ➢Product Marketing VERTICALS: ➢Insurance ➢Financial Services ➢eCommerce ➢Retail ➢Public Sector ➢Health & Human Services ➢Manufacturing SOFTWARE SKILLS: ➢HubSpot Marketing Platform Certified ➢HubSpot Sales Platform Certified ➢Salesforce CRM ➢Google Analytics Certified ➢Microsoft Office Suite
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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