Scott Henderson's Linkedin Analytics

👨🏽‍💻 A Little Bit About Me and My Journey 📍 1️⃣ Initially, I wanted to be an Advertising Art Director because of my love of psychology, design and ideation, but it was too subjective. 2️⃣ I became a Digital Marketer because it was data-driven and creative but lacked the human touch. 3️⃣ During the Great Resignation, I landed on a gold mine when I discovered Design Thinking, Human-Centred Design, and the art of crafting delightful User Experiences. ➡️ Now, as a User Experience Design MSc graduate, I've shifted my conversion rate optimisation mindset to a user-centred design one to solve problems, create innovative solutions, and design enjoyable experiences holistically and at scale. ❇️ Aligning My Passions ​​❇️ Why UX Design, you ask? It's the perfect blend of visual design, psychology, data, problem-solving, and technology. I design better digital product experiences by leveraging my years of experience in adjacent fields and utilising my honed skills and understanding of user-centred design. ⌨️ Also, the above isn't surprising, considering I used HTML and CSS to curate my Myspace profile to 'look cool' at 13. 🖼️ 🕵️ When I'm not at work, you'll find me at restaurants, galleries, and gigs - alternatively, I'll be people-watching or doing something geeky. 🧘🏽‍♂️ ⚒️ Professional Skills ⚒️ User Experience (UX) Design | Conversion Rate Optimisation | User Testing | User Research | Prototyping | Wireframing | Storyboarding | Information Architecture | Visual Design | User Interface (UI) Design | Data Analysis | Workshop Facilitation | Product Strategy | Market Research | Competitor Analysis | Journey Mapping | Persona Creation | Project Management | Technical SEO | Web Analytics | Usability Evaluation | Accessibility | A/B Testing | Agile | Omnichannel | Stakeholder Management 📖 Domain Knowledge 📖 B2B and B2C E-commerce | B2B Lead Generation | Behaviour Change | Augmented Reality (AR) | Virtual Reality (VR) | Artificial Intelligence (AI) | Web3 | Education and Training | Beauty | Fashion | Luxury 💬 Let's Connect 💬 I'm a people person at heart; I enjoy meeting new individuals and hearing their unique perspectives, so feel free to reach out to me, and let's meet over coffee.