Sheri Otto's Linkedin Analytics

I help tech founders and B2B organizations connect content to revenue without the uncertainty of unmeasured impact. My approach is rooted in value stacking for contacts while partnering in their pursuit of change. Because if you're a tech business amongst the majority, you're likely missing a clear lead nurture process designed to fuel pipeline velocity. Sounds familiar? You're not alone; misaligned CTAs are a common problem in B2B SaaS, but I can help. Shoot me a message to reach out if you want to learn more. Or if you're here to get an overview of my career accomplishments. You can check those out below. Expertise: Strategic content marketing, Go-to-market, email marketing, demand generation, LinkedIn marketing, messaging and positioning, brand story-telling, webinar events, and ROI-driven campaigns. A few career achievements: → HubSpot's first INBOUND webinar host; LIVE here on LinkedIn. → Owned the strategic vision and execution of business growth plans, measured by sales-qualified pipeline, MQL, CVR, MRR, and ROI. → Managed demand marketing campaigns, resulting in triple-digit percentage increases in lead-to-opportunity conversion rates for Big Tech. → Served as a HubSpot mentor and business experimentation council member. → Led a team of 100 HubSpot marketers, advancing the business experimentation program to increase employee Net Promoter Score by 28% YoY.