Essity

Optimizing e-commerce websites through AB Tests and website personalization via Customer data platform, especially during peak sales periods. Supported the Media and digital team by coordinating media campaigns, and managing ad campaigns and deliverables. This includes analyzing and monitoring KPI data and presenting root cause analysis based on the performance, proposing improvements and executing SEO and SEA strategies, and collaborating with cross-functional teams. Conduct data analysis based on customer behavior to increase engagement. Sharing insights to enhance digital literacy within the broader marketing team.

Digital Media Intern

Danone

Analyse Webiste performance for one of the biggest markets in sales in South America via Google analytics and a proprietary tool to validate user experience and identify obstacles in the user journey.Conduct benchmark exercise to ensure KPI's are asper industry standards and also competitive research to recommend best practice's

In company project - Website performance and Insights

•	Led a team of 3 for successful implementation of a media assurance practice for one of the leading FMCG brands across channels amounting to an average monthly spends of USD 0.5 Mn
•	Created a real time dashboard to monitor deviations in ecommerce campaigns using Google Analytics and Super metrics to extract custom reports and make recommendations to optimize campaign performance 
•	Led a team of 2 to execute a media planning and assurance review to identify leakages amounting to 5% of total spends due to under delivery/absence of proof of performance
•	Initiated the client's presence on Instagram to increase consumer engagement and manage influencer activity w.r.t deliverables
•	Formulate media operating procedures based on industry best practices to optimize ways of working and reduce variances
•	Framed Go to market strategy to further business development and acquire new clients based on market dynamics amounting 0.12 USD yearly
•	Assisted the client in creation of digital reporting templates to facilitate analysis of social  and influencer campaign performance. Drafted a social media engagement calendar to increase brand recall and awareness
•	Initiated a Proof Of Concept for a leading FMCG across South East  Asia to identify presence of monitoring data with respect to Television, accuracy in reporting, quality of spots aired and deviation from approved plan. The POC involved the use of automation software :IQ bots to reduce manual efforts(approximately 6-7 personnel at the agency )

Senior Consultant

•	Process review of the client business across India, East and South Africa to identify deviations and highlight improvement areas
•	Assisted in process and compliance audits for a leading tour operating company
•	Set up an authorization process to  ensure agency payments as per deliverables
•	Design and conduct marketing assets revenue potential assessment study. Assisted in developing strategy to drive and enhance revenue growth
•	Provided assistance in creating questionnaires for consumers, media vendors and organizations belonging to the FMCG, BFSI and Telecom sector largely 
•	Business process audits  for 2 of the leading travelling organizations covering for various business areas in India, South Africa and Kenya 
•	Conducted a media agency audit for their various functions such as Media planning and execution, Human resources, vendor management and Order to cash function

Consultant

•	Assisted the team with a cost and transactional audit for a media agency to ensure adherence to agreed SOP and contractual clauses
•	Conducted primary and secondar research to understand vendor acquisition strategy across industries
•	Conducted an ATL spends review for the leading FMCG player across radio, print , TV ad events to optimize marketing and advertising spends and ensuring there are no excess pay outs to the vendors.
•	Reported savings from the annual exercise have been passed on to the client and has also reduced agency inefficiency and better execution of the aired spots
•	Developing Events and promotion concepts in close co-ordination with the client to meet marketing objectives. Develop a checklist to evaluate submissions, screening the entries and draft parameters based on which a qualitative and qualitative scoring can be executed. Ensuring there is no bias in the decision-making process

Associate Consultant

Management Trainee

Lowe and Partners Worldwide

Assisted in execution of engagement deliverable for re-branding AXIS Bank branches across the country who had newly launched Deepika Padukone as their brand ambassador for all their products and services.
Ensured timely execution and delivery for their outdoor campaign across Mumbai, Maharashtra , Tamil Nadu and Gujarat

Assisted in writing communication briefs for TV commercials, Print Ads, and Point of sale collateral's by understanding the brand’s marketing objectives, business challenges and communication nuances
•	Revamping their current internet portal
•	Introduction of the Burgundy profile
•	Launching the easy a/c  
•	 special only Women’s a/c
Assisted in creation of story boards for the above-mentioned products to help the client visualize the brand concept and idea
Liaising with the brand team, internal creative and production teams for timely delivery of both media sensitive and regular jobs 
Event organisation: Portfolio Night -12 is an event where aspiring young advertising copywriters, art directors and designers meet with several renowned advertising creative directors in a fast-paced evening of advice, networking and recruitment. Supported in organizing the event by co coordinating with the participants, creating promotional videos for the event and ensuring there are no bottlenecks on the day of the event

Summer Intern

To succeed in an environment of growth and excellence and earn a job which provides job satisfaction and self development and helps in achieving personal as well as organizational goals.

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