TikTok

Fashion Lead, Client Solutions

Leading a team of talented CSMs to deliver best-in-class solutions for Beauty, E-com, Fashion/Retail, and Luxury brands. My key responsibilities include:
- Achieving quarterly revenue target in partnership with Sales.
- Driving strategic product adoptions, including technical implementations.
- Delivering best-in-class service through efficient process, internally and externally.

Client Solutions Vertical Lead

Performics

My responsibilities for H&M global account are mainly around three key areas:
- Profitability: Together with Account Lead, track progress on P&L of the team. I am partly responsible to diversify our media portfolio and ensure the right level of profitability ratio.
- Process: Responsible in scaling our operation in London and in India, without dropping off the performance of current set-up.
- People: Looking after the team growth and structure by coaching next generation of leaders.

Business Director | H&M Global | Zenith Media

Leading a fast-growing team on global H&M paid social account across 59 markets. Key responsibilities:
Business growth - budget & forecast exercise.
Global brand campaign implementation.
Direct response/performance activities.
Client leadership and management.
Team building.

Working closely with media publishers, tech partner, and client to achieve significant growth.

Paid Social Director | H&M Global | Zenith Media

National University of Singapore

As part of Havas Media partnership with NUS-ISS since 2013, I've served as industry expert to share my knowledge with professional marketers on three different courses; Digital and Social Engagement, Social Media Marketing and Social Media Analytics. I've conducted more than 20 courses to equip marketers on essential social media knowledge for business.

Adjunct Lecturer

Socialyse

[Contract position] managed social media portfolio of Finance, F&B, and retail clients for 4 months.

Business Director

Havas Media Group

Helmed social media business unit under HAVAS Media to deliver full spectrum of social media services, from community development to high frequency social media trading. 
We believe in shaping the narrative of brand's presence in social media through paid, owned, and earned model to create compelling stories. 

Key Clients: Canon Imaging Asia, Cerebos Pacific, NTUC Fairprice, Ironman Endurance Asia, and Pernod Ricard

Head of Social Media

Havas Media is one of the world’s fastest growing media groups. We pride ourselves in building meaningful connection between brand and the people.

I’ve led social media team of six team members based in Singapore.

Main responsibilities include:
- Create and establish process to enhance overall team performance
- Develop and initiate new business offering for key clients.
- Lead the team to implement the strategic social media campaign for clients. 
- Maintain and increase team revenue
- Manage relationship with clients and key stakeholders
- Provide recommendation based on data and insight to optimize social media campaign - paid and non-paid
- Pitch for new businesses and clients



Achievement:

Led the team to pitch for new businesses and converted to new clients.

Recently won Social Media business from Pernod Ricard (Absolut, Chivas Regal, G.H. Mumm, and The Glenlivet) through pitch. Had the opportunity to lead the team for the pitch, gather resources required, put on competitive proposal, and present it to the client.

Led social media team to support Standard Chartered Marathon on ground and maintain client's social media assets. We have successfully managed the team to provide on-ground coverage and effective communication plan to handle influx of queries pre, during, and post event.

Social Media Lead for Garuda Indonesia. Setting up the team in JKT and create processes to run the social media platforms for the national airline of Indonesia.

Key Clients:
- FairPrice
- Pernod Ricard (Absolut, Chivas Regal, G.H. Mumm, and The Glenlivet)
- Standard Chartered Marathon SG
- Garuda Indonesia

Social Media Manager

GroupM

Achievement: Lead and implement social media strategy for two (KFC and Pizza Hut Singapore) of top ten Facebook Pages in Singapore in the year of 2011-12 according to Socialbakers.

Since Q1 2012, my main role in the group has shifted to Project/Account Management.

My main responsibility includes:
- Ideation, planning, implementation and management of social media production such as Facebook application, Tab production and Digital Production.
- Involve in pitch by supporting the team with idea, concrete plan (timeline), and cost to suit the campaign objective.
- Manage project by distributing work to the team in order to reach the target and meet the deadline.
- Work closely with third-party and in-house developer to deliver the project as planned.
- Provide support in client relationship management.
- Support the team with leadership and guidance to meet the goal.

My experience in managing social media account in the past provide strong foundation in the brand knowledge and client relationship to meet my goal in my current role.

2010-Q1 2012
Work closely with agencies to support client in achieving their goals in social media landscape. With my experience and skills, I'm working with them to build the brand and the community. My scope of work includes: 
Managing community page of International Food and Beverage Brand on Social Network Site (Facebook). It includes creating a strategic proposal, planning & implementing suitable application for specific campaign, building content plan, and composing performance summary report.

Composing Buzz/Conversation Monitoring Report for International Skin Care brand, International Food and Beverage Brand, and National Sport Association. This report consists of Key Insight, Brand Sentiment, Brand Perception, Share of Voice, and Social Media Recommendation

Key Clients:
- Cadbury Dairy Milk
- Canon PIXMA
- NAFA 
- Nestlé (NESCAFÉ)
- Oreo
- SilkAir
- YUM (KFC and Pizza Hut Singapore)

Social Media Strategist

People-first leader with a passion to drive sustainable business.

Currently leading a team of talented media professionals to deliver integrated & innovative solutions for Beauty & Luxury clients.

I've been actively working in digital marketing industry since late 2010 and have been fortunate enough to lead a team at regional and global scale. As Business Director for a global fashion retailer, my responsibility is centered around People, Product, Profitability and Process to build best-in-class team to match client's ambition.

Aside of my full-time job, I am currently pursuing my master degree on part-time basis and I'm passionate on conversations around sustainability in retail space.

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