Unisan

Overall Marketing Strategy
Email Marketing
Social Media Marketing
Event Planning & Marketing
Digital Advertising
Unisan.com CX & Conversion Optimization
3rd Party Platform Sales
Business Intelligence and Analytics

Director, Marketing & Ecommerce

Pioneer DJ Americas, Inc.

400 FTE; founded 2014, sold 85.05% to KKR (NYSE:KKR) in 2015

I work with the 3 executive leadership teams across all time zones—PDJ Global HQ, PDJ Americas and PDJ EMEA—to develop and execute digital strategy in the following areas:

Digital Transformation
    Launched BI using MS Power BI; Sales BI tools launched Nov 2019; Marketing BI targeted for March 2020

Ecommerce
    Americas B2C: YOY avg revenue growth 28%; manage regional order fulfillment workflow and finance with a team of 3 cross-functional team members.
    Americas B2B2C: YOY avg rev growth 21% by working with top ecom retailers to maximize brand campaigns and marketing communication, including Amazon Marketing Services.
    Americas B2B: YOY avg rev growth 81% by supporting new and existing business partners, like event organizers.
    Americas C2C: YOY avg PDJ brand rev growth 11% by working with EBay and Reverb to increase PDJ brand sales on that platform.

IT
    Global: technology architecture development strategy and management with members in UK and Japan for websites and ecom platforms, working with technical development team on Service And Development operations.

Support
    Global: working with global team on strategy for call center and warranty/service to phase into customer success team.
    Americas: increasing SLAs by supporting VP, Operations by working with internal teams and external vendors.

Marketing
    Global: developing global marketing reports with members in UK and Japan for all digital marketing channels.
    Americas: develop strategy and execution support for social, paid display, email digital channels

Senior Manager Digital Marketing

Senior Manager Ecommerce

Ecommerce Manager

Ecommerce Consultant

Fuhu Inc.

250 FTE; founded 2008, sold to Mattel (NASDAQ:MT) in 2016

Working collaboratively with the other directors we achieved an organization's dream digital maturity with an amazing team culture focused on it's employees on it's customers.

> Primary role was leading the Performance Development department responsible for employee development and quality assurance for nabi cares, the support division Fuhu, Inc. 

> Developed the internal quality assurance system to provide script-free autonomy to maximize the customer experience and service levels

> Established and maintained industry (tablet & laptops) leading Net Promoter Score of +75.

> Collaborated with Ecommerce Director to optimize product page conversion on all channels and communicate support feedback to product teams.

> Expanded the nabi cares Academy and Belt Certification employee enrichment programs to provide opportunity for leveling and growth opportunities for the team.

> Improved productivity by establishing processes for multiple departments, establishing KPIs, delivering refresher training, consistent feedback, and continuous development.

> Provided executive leadership for the Social Engagment department, providing digital online technical support to Community Members on Facebook and Amazon.

Director, Performance Development

IQ LASER VISION

45 FTE; founded 1999, privately funded and owned
> Led rebranding efforts for overall business including full style guide.

> Working directly with the Owner and executive leadership team, we used digital solutions on 6 key customer touch-points to establish scalability and increase revenue by 26% and profit by 17%.

> Built and implemented a unified referral program revenue stream, partnering with multiple corporations to increase program revenue by 64%.

> Developed a multi-level incentive program and compensation structure for sales and marketing teams, increasing consultation appointment volume by 21% and average collected fee by 12%.

> Led organizational digital transformation including projects to launch new website, EMR/EMH, and business structure reorganization. 

> Managed outside marketing agency, including new website development/launch, always-on email marketing, lead capture and Adword campaigns., increasing reach by 204%

> Provided project management support for the opening of new San Marino office and implementation of EMR clinic management software.

Director Of Business Development

Business Development Consultant

Masayo Enterprises

2 FTE; founded 2011, privately funded and owned

Focused on helping SME businesses identify scalability barriers and then collaboratively develop innovative, result-oriented solutions to ultimately increase efficiency and profitability.

Notable clients:
200 FTE; founded 2010, privately owned hardware technology
10-month project to establish and refine Salesforce reports and dashboards to increase efficiency rate by 54%.

30 FTE; founded 2001, privately owned service business
12-month project to create business strategies around digital marketing, e-commerce strategy, workflow efficiency, and business intelligence development, increased revenue by 17%.

Ecommerce & Business Development Consultant

OPENLANE

300 FTE; founded 1997, sold to KAR Auction Services, Inc (NYSE:KAR) in 2011

I worked directly with the Business Line Director and Regional Territory Director to:
1. Expand the Southern California dealer business by growing existing franchise dealers and enrolling new independent dealers to increase business by 7%.
2. Launch the Recovery Remarketing Program as a new revenue channel, growing to 5% of overall business revenue.
3. Collaborate with the Managing Director of Marketing to improve digital and physical sales materials to increase B2B sales conversion.
4. Communicate with HR to develop outside training materials growing our team to 6 FTE.

Regional Sales Field Representative

LeisureLink Inc.

40 FTE; founded 2006, sold to VacationRoost in 2014

Through the organizations agile and open communication culture I learned the valuable lessons directly from talented executives, which are now the basis for my career.

COO
We worked together and grew our Customer Success team from idea to 15 FTE on the Salesforce platform, while he taught me lean agility and true CX centricity

CTO
Daily discussions on feedback from my team regarding Salesforce, our website(ABetterStay.com), our proprietary technology(Marketspan Guest Generation System), payment gateway(Authorize.net), and IP phone system(Shoretel), allowed him to teach me digital technology transformation, systems architecture and technology solutions.

CMO
I had the privilege to learn SEM and website analytics insights directly from the CMO as we focused on maximizing site traffic and conversion on www.ABetterStay.com.

CSO
The head of sales helped guide my phone sales training sessions and we regularly discussed direct customer feedback to maximize the overall teams B2C and B2B conversion.

Manager of Call Center and Customer Service

Travel Specialist

Enterprise Rent-A-Car

Branch Manager

Assistant Manager

Management Trainee

Automobile Club of Southern California

Service Specialist

Business professional with 16 years of marketing experience including 12 years of e-commerce strategy and sales experience. I’m looking for an opportunity to maximize organizational performance at a company with a teamwork culture.

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