Shikha Dayma's Linkedin Analytics

I am a data-driven marketing analyst, who strives to find creative solutions with data analytics. With a double Masters in Marketing and Applied Analytics, my academic coursework has prepared me to find insights, with not only data analytics but also market analytics and research. I have 5+ of work experience in the agency, as well the client-side. It has taught me to work with deadlines, manage multiple clients and smoothly coordinate with different stakeholders. Software Knowledge: Microsoft Office Suite, R, Python, Tableau, SQL, PowerBI Social Media & Customer Management Tools: HubSpot, Hootsuite, Salesforce Survey, Forms, Email Tools, : Qualtrics, Mailchimp, Formstack Syndicated Research Tool: MRI Simmons Content Management Systems: WordPress, Blogspot, Wix Project Management: Zoom, Slack Technical skills: Google Analytics, Adobe Analytics, Google Ads Search & Measurement, Email marketing, SEO/SEM, A/B Testing, Feature Engineering, Dimensionality Reduction, Time-Series, Regression Models, Classification Models, Content Marketing