INSEAD

Activities and societies: -
- Recipient of Forte Foundation Scholarship 
- Winner of INSEAD Master Strategist Day Case Competition, Sponsored by Bain & Co. & Victory Farms
-Finalist, Kellogg School of Management Energy & Sustainability Investing case competition 
- Co-President INSEAD Private Equity & Venture Capital Club
-VP - Mentorship & Recruitment, Technology,Media & Telecom Club

MBA Candidate

MBA Ventures

Venture Scout

Blume Ventures

Pre-MBA Intern

Create Out

Create Out mission is to upskill Indian women to set up home businesses through courses such as resin art, candle making, organic skincare making and so on. The courses are conducted live with video modules and support coaching.

- Built a team of 6 full-time employees + freelance partners 
- Trained over 5000+ students over online classes and conducted Private and corporate workshops
- Managed marketing campaigns to drive online traffic
- Create private label brand Crafty Nibbles for curated art supplies - managed sourcing, supply and distribution through own website and Amazon

Founder

CaratLane - A Tanishq Partnership

Manager-Customer lifecycle Management | Retention | Analytics

Craftsvilla

Senior Data Analyst - Product & Marketing Analytics 

Holachef.com

Senior Business Analyst

Idea Cellular Ltd

Assistant Manager

Graduate Engineering Trainee

🚀 Flash.co is a game-changer in e-commerce for a no-cookie world! With their AI/ML-led tech, they're creating unified digital identities, empowering shoppers with control over their data.

Here's how:
🛍️ Empowerment Through AI: By harnessing AI, Flash.co ensures that every shopping experience is tailored, rewarding, and, most importantly, privacy-compliant.
🔐 Privacy-Centric Approach: In an era focusing on data protection, they provide a platform where consumers willingly share data, knowing it's in safe hands.
🎯 Targeting Without Tracking: Flash.co is revolutionizing how businesses connect with consumers - offering precise insights without invading privacy.

Their approach? Preparing us for a future where privacy and personalization coexist seamlessly. 
#Ecommerce #technology #startups #india #Dataprivacy

Shikha Lakhani

flash.co

Welcome To Flash

🌟 Heard about the Power of "Labor Illusion" in Marketing? 💡

👀 Ever wonder why some restaurants have open kitchens. It's not just about transparency—it's about the "Labor Illusion"! People perceive products involving visible effort as more valuable.

🔍 Here's how to apply it to your business: 

1️⃣ Offer a Behind-the-Scenes Look: Highlight the process behind your product/service to increase perceived value.
EXAMPLE: A coffee brand sharing the stories of coffee bean harvesters, giving customers a behind-the-scenes look at the sourcing process. By highlighting the journey from bean to cup, Nespresso adds value to its product and enhances the customer experience.

2️⃣ Add Fake Friction: Sometimes, a bit of delay can enhance the user experience by making it seem more transparent.
EXAMPLE: Suppose you run an e-commerce platform known for lightning-fast delivery. Instead of instantly displaying search results, create a loading animation that shows that it is being "customized and curated" and that takes a few extra seconds. This "fake friction" gives the impression of a more transparent process and enhances the user experience, leading to greater engagement and satisfaction.

3️⃣ The Bottom Line: When customers see the effort behind your product, they're more likely to assign it greater value. 💰

What's your favorite examples of "Labor Illusion" marketing.

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