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Salesforce Certified Administrator with experience supporting both internal teams and external client implementations across various industries. Skilled in Salesforce configuration, user support, automation, data integrity, and system optimization. Known for a detail-oriented, collaborative approach to CRM management. Current Role – Associate Salesforce Administrator at Catchpoint Sep 2023-Present At Catchpoint, I play a key role in managing and optimizing the Salesforce platform to support internal teams and business processes. My responsibilities include: 1. Manage and resolve Salesforce support tickets within agreed SLAs. 2. Managing user accounts, roles, profiles, permission sets, and sharing rules. 3. Building and maintaining dynamic reports and dashboards to support business decision-making. 4. Designing and deploying automation using Flows and Process Builder. 5. Supporting sandbox management, change set deployments, and release readiness. 6. Collaborating with stakeholders to gather requirements and translate them into functional solutions. 7. Ensure data quality, integrity through validation rules and duplicate management and security across the Salesforce environment. 8. Managing and supporting GTM Salesforce-integrated applications such as ZoomInfo, RingLead, LinkedIn Sales Navigator, Outreach, Gong, and Demandbase. 9. Assisting in the integration of third-party tools and API-based data flows. Previous Role – Salesforce Administrator/Consultant at Cloud Mentor Jan 2021-Aug 2023 At Cloud Mentor, I contributed to Salesforce solution delivery for clients in the legal tech space, including platforms like Litify and Advologix. My work involved: 1. Supporting full-cycle Salesforce implementations, from onboarding to deployment 2. Customizing standard and custom objects, record types, page layouts, and business rules 3. Assisting with the integration of external systems and custom apps into Salesforce 4. Performing data migration, cleansing, and import/export using tools like Data Loader 5. Working with consultants to define client-specific automation using Flows 6. Documenting client org setups and configurations for smooth handoffs and ongoing support 7. Participating in UAT (User Acceptance Testing) and feedback collection 8. Gaining experience in industry-specific configurations (e.g., legal case management in Litify/Advologix) I regularly pursue certifications, Trailhead modules, and hands-on projects to sharpen my skills and deliver scalable, secure, and user-friendly Salesforce solutions aligned with business needs.
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