Dae Hair

Copywriting Consultant 

LashBox LA

E-Commerce Copywriter

SIMKHAI

• Writes digital product descriptions for new SKUs
• Writes promotional emails 
• Writes SMS copy
• Assists brand with voice development & positioning

The Beauty Brief

Co-Founder & Writer 

BondiBoost

• Writes brand emails and e-newsletters 
• Works on copy for in-store POS and digital promotional graphics
• Assists with product naming and product descriptions 
• Writes blog posts for The Bondi Edit
• Helps sales team with retail copy forms for new products

Copywriting Consultant

Revea

• Writes short-form educational & SEO content for Revea's blog 
• Assists with website & app storytelling 
• Proofreads & aids with brand copywriting

Digital Content Writer 

Exponent Beauty

• Writes short-form lifestyle blog articles for The Dose, Exponent Beauty's blog

Drybar

• Assists with the development of creative briefs for new product launches 
• Manages review process for creative assets 
• Helps with product copy, positioning, and market research initiatives

Product Marketing Manager (Temp)

dpHUE

• Conducted regular, strategic business reviews to analyze trends, category performance & identify
opportunity areas
• Presented recommendations for product innovation and line edit opportunities
• Analyzed the business, conducted competitive analyses, and researched market trends to help develop the global product marketing strategy
• Assisted with developing product label/carton copy & website copy
• Organized in-salon product testings

Product Marketing Manager 

b-glowing

• Wrote short-form beauty-related blog articles to reach b-glowing's SEO KPIs

SEO Content Writer 

Shiri is a copywriter and product marketer with over six years of experience in the corporate beauty space. She is incredibly passionate about beauty's impact on our daily lives and the planet.

She enjoys fostering strategic growth for beauty companies, including sustainable self-care & wellness brands. She has proven success in project management, product positioning, storytelling, content marketing, SEO copywriting, and team coordination. 

A champion of taking care of oneself inside and out, Shiri is committed to assisting brands that offer high-quality, efficacious offerings.

Ulta Beauty just got hit with a class-action lawsuit over its Conscious Beauty claims where basically, consumers are arguing that “clean” isn’t as clean as they thought.

Here’s the thing: in the U.S., words like "clean", "non-toxic", "sustainable", and "natural" aren’t actually regulated by the FDA or FTC. There’s no legal definition. Brands can use them however they want...until someone decides they feel misled.

As a copywriter, I see this all the time. Brands want to sound values-driven, but these buzzwords live in a grey area. And when there’s no standard, “clean” can mean whatever the marketing team says it does! 

The takeaway? If you’re going to use vague terms like “clean” as a brand, you better define it clearly. Back it up with transparency and clear terms. Otherwise, the line between storytelling and greenwashing gets very, very thin.

Read Cosmetics Business post on this news here: https://lnkd.in/gGM-YjWR

#beautyindustry #branding #copywriting #beautyregulation #ultabeauty #beautytrends #beautynews #copywriter #brandwriter

Shiri Feldman

Brand Copywriter | D2C Copywriting That Converts | Beauty, Wellness, Fashion & Food | Product Positioning, Product Marketing, Content Writing, Ghostwriting, & Social Content Creation + Management

Open article: Cosmetics Business on Instagram: "Ulta Beauty (@ultabeauty) has been hit with a class action lawsuit that alleges the company misled consumers over its Conscious Beauty initiative. The US retailer launched the scheme in 2020 and certifies brands under five pillars: clean ingredients, cruelty-free, vegan, sustainable packaging and positive impact. 🔗 Read the full story in our link in bio ✍️ Lynsey by instagram.com

Cosmetics Business on Instagram: "Ulta Beauty (@ultabeauty) has been hit with a class action lawsuit that alleges the company misled consumers over its Conscious Beauty initiative. The US retailer launched the scheme in 2020 and certifies brands under five pillars: clean ingredients, cruelty-free, vegan, sustainable packaging and positive impact. 🔗 Read the full story in our link in bio ✍️ Lynsey

Another work day in my life in NYC 👩🏻‍💻🗽 

Special shoutouts to Naturally New York, sundays studio, Kaelyn Nicks founder of JADED CBD, Melissa L., and Shopify! 

#nyc #dayinthelife #copywriter #brandwriter #consultant #brandwriter #vlog

I’ve been getting asked a lot about how I built a six-figure copywriting business, landed dream clients, and made freelancing sustainable.

The truth? There wasn’t one secret hack. It was years of trial and error, learning how to price myself, building trust with brands, and honing a voice that cuts through the noise.

That’s why I put everything I wish I knew when I started into an ebook that's packed with the exact strategies, tips, and frameworks I use with beauty, fashion, and wellness brands.  

💻 Download your copy here:

Open article: The Ultimate Guide: Become A Freelance Copywriter by shirifeldman.gumroad.com

The Ultimate Guide: Become A Freelance Copywriter

taplio

Shiri Feldman's Linkedin Analytics

Shiri Feldman

Performance ScoreShiri Feldman's LinkedIn Performance

Shiri Feldman's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Shiri Feldman's Linkedin Analytics

Shiri Feldman

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shiri Feldman's LinkedIn Performance

Shiri Feldman's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Shiri Feldman's Linkedin Analytics

Performance ScoreShiri Feldman's LinkedIn Performance

Shiri Feldman's Best Posts (last 30 days)