Motorcycling NSW

- Working within the Operations team to maintain and develop the digital platforms including website and social media, including creation of digital assets.
- Developing and driving the digital content strategy to engage and increase fan and stakeholder relationships.
- Developing and delivering marketing initiatives and campaigns to drive deeper engagement on social media.
- Developing a high-quality content library and videos for digital channels
- Assist in connecting members to major NSW events including the State & National Championships, etc.
- Working with the Sport & Development Team to support local area marketing needs of stakeholders.
- Supporting NSW clubs and Sports Committees with their marketing requests and developing local area marketing resources.
- Ensuring clubs and Sports Committees are engaged with state and national marketing initiatives
- Assisting the Chief Operations Officer with marketing and communications tasks as required.

Advertising Specialist

Softball NSW

- Advised the management team on advertising strategies and campaigns to reach potential players, coaches, umpires, scorers and volunteers 
- Developed and managed advertising budgets for agreed activities 
- Oversaw advertising collateral including printed and e-commence documentation 
- Employ a range of social media strategies to create awareness 
- Worked with Softball NSW Development Officers to assess Softball NSW School Clinics and determined ways to increase student participation 
- Developed advertising materials and strategy to increase the number of people signing up to Softball NSW’s Coaches Academy, looking at pricing and promotion
- Gained feedback from Softball NSW’s current partners to garner feedback on ways to deepen traction into the sports community
- Undertook qualitative and quantitative market research to gather intel on ways to further grow Softball NSW
- Reported on outcomes of advertising activities and modify plans as needed
- Partnered and collaborated with peers to leverage existing programs and present an integrated approach, profile and brand.
- Built rapport with existing connections to maintain networks internally and externally
- Coordinated and communicated with stakeholders to ensure policy and planning compliance for SNSW & Affiliates
- Adhered to existing policies and processes to ensure adequate governance and compliance with organization standards and regulations
- Assisted with the delivery of major tournaments such as the State Championships 
- Managed any correspondence relevant to areas of control for and on behalf of Softball NSW

Marketing, Media and Content Officer

InteractSport

• Conducted match day monitoring in our control room
• Maintained a high standard of customer support via our online helpdesk support portal
• Proactively assisted customers in operating our range of products successfully
• Optimised and curated match day highlights

Cricket Helpdesk Officer

Cricket Australia

• Project execution and management of the official fantasy game of the Big Bash League. 
• Sourcing and editing of video content published on social media platforms like Facebook & Instagram.
• Database management of player information and contracts
• Sourcing, editing and publishing of photo content of players to suit internal as well as stakeholder requests.
• Regular liaising and management of mobile and fantasy gaming stakeholders of Cricket Australia.
• Live coverage of home games for Australia on the Match-Day section of the app.
• Proficient use of Sitecore to manage and maintain content on Cricket Australia’s website

Digital Assistant

SportsHosts

Content & Acquisitions Manager

- Driving in-app engagement and content strategies for the brand
- Management & creation of content published on the app
- Stakeholder management with subcontractors of the organisation from Australia, USA & India
- Execution & management of online paid strategies for the brand's Facebook & Reddit accounts
- Conceptualisation of an internship program for university students in Australia & USA

Digital Marketing Manager

• Execution of paid social media strategy of content for the Big Bash League, a professional T20 cricket league played in Australia.
• Project execution and management of the official fantasy game of the Big Bash League. 
• Sourcing and editing of video content published on social media platforms like Facebook & Instagram.
• Database management of player information and contracts
• Sourcing, editing and publishing of photo content of players to suit internal as well as stakeholder requests.
• Regular liaising and management of mobile and fantasy gaming stakeholders of Cricket Australia.
• Live coverage of home games for Australia on the Match-Day section of the app.
• Proficient use of Sitecore to manage and maintain content on Cricket Australia’s website

The Manor On High

- Content topics ranged across verticals under event management including weddings to corporate events
- Two blogs were written on a monthly basis
- Additional responsibilities involved attending weddings and capturing photos and video content for social media and web use

Writer

Rajasthan Royals

Represented Deakin University after being selected from over 60 applications for the summer internship with Rajasthan Royals, a popular Indian Premier League franchise. 

Reported to Astha Thapliyal (public relations) and Rohit Sareen (marketing) during the course of the internship. Chief duties included-
- Regularly wrote blog articles and related content published on Rajasthan Royals' website, including articles on cricketer performances, in-ground activations etc.
- Attended & covered exclusive team events to create online content about the same, including popular Red Bull Surfer Mark Mathews' pep talk for the entire team
- Coordinated with the Corporate Social Responsibility wing of the team to execute in-match activations and events for underprivileged invitees at live games
- Conceptualised, shot and edited a fan engagement video which was published on the team's social media platforms, received with great feedback by online users

Digital Media & PR

International Cricket Council

Interned with the commercial department at the ICC headquarters for the 2019 Cricket World Cup.  Chief tasks undertaken during the course of the internship were-
• Collated and compiled data for the TV & Radio Broadcast Manuals for all rights holders
• Drafted Request for Proposal documents for vendors providing equipment at all World Cup venues
• Created a database to record and update details of all Cricket World Cup Ambassadors, including
their itineraries and allotted event appearances
• Drafted email templates for ICC website users, as part of the World Cup email-marketing campaign
• Researched and recorded a comprehensive database of all ICC Men’s cricket events between 1998
& 2023, as part of insight-mining for planning and scheduling cricket series beyond 2023
• Compiled Hospitality handbooks for VIP guests invited to premium spaces at World Cup venues
• Identified and drafted emails for fraudulent third-party ticket providers for World Cup matches
• Collated data for maintaining the roster intended for all cricket commentators at the World Cup
• Assisted in content research and online monitoring of digital campaigns for World Cup promotions
• Maintained and updated guest database for both hospitality as well as match ticket access
• Liaised with content distributors in new markets such as USA for potential partnerships for the event

Intern - Commercial Department

Triathlon Victoria

- Visited primary schools around Victoria to create awareness about Triathlon among students and teachers
- Set up and hosted mock Triathlon tracks and scenarios as well as interacted with students to boost participation
- Additionally worked at the 2XU Triathlon event at St.Kilda, Melbourne, creating awareness about the sport as well as upcoming Triathlon events in and around Melbourne

Event Activations

I am a Sydney-based sport management professional who has worked with organisations like Cricket Australia, Softball New Souh Wales, the International Cricket Council, Tennis Australia and Rajasthan Royals across an array of verticals in digital marketing and strategy, stakeholder management & content production. Some of my additional work experience includes three years in digital advertising with clientele from verticals of entertainment, lifestyle & B2B. 

Above all, I allow myself to be driven by the idea that sport can truly make a difference in the world, and that I can continue to be a part of the same.

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