Newton

Affinity Global Inc.

Owning Product named ‘VSP‘- B2C product 
1. Conceptualized, designed, and launched VSP in the Brazil market which resulted in an additional $60k in revenue
2. Scaled the product to the Indian market with three different VSP productswhich resulted in an overall $110k in revenue
3. Implemented new ad formats like Taboola ads, Display ads, Tiles ads,and Universal ads in different relevant user journeys to boost the overall revenue and RPM to $1RPM
4. Implemented football/cricket scorecard+sponsorship, News tab, games tab & shopping tab to engage the users which resulted in $1 RPM

Owning Product named ‘Veve Marketplace’- B2B -Brand side
Notable Works:
1. Built Ads Library to serve external brand campaigns through API to increase the Ad revenue by reducing the time to update bids/daily cap/MMP URL., This resulted in time reduction from 3-4 hrs. to 1.6 mins
2. Automated the Ad Creative upload process for the Ops team to save their time in starting  Ad campaign, this saved 2-3 hours. /day of their time
3.Conceptualized and launched a feature named 'VTA(View-Through-Attribution)' to help the ops team in running Ad campaigns with impression attribution along with CTA, which resulted in a 15% increment in conversions
4.Launched a feature that enabled brands and publishers to do CPA(Cost-per-action) campaigns via Veve Marketplace, this resulted in 10+ additional publishers and increased the GMV by 50L
5.Spent more than 150 hrs. in 300+ meetings with all the relevant stakeholders like the operations team, finance team, Sales team, marketing team, Tech team & UI/UX team
6.Worked on postback/callback settings to populate Ad campaign stats like click ID, conversions, time of conversions, etc
New Initiatives Pitched
1. QR code as an ad-tech product for offline based publishers, which will result in an interactive, engaging& rewarding expertience for end-users consuming the ad
2. SaaS-based product for content-based publishers, plug &play
3. Veve SDK, to serve App install campaigns

Senior Product Specialist

Raven

Summary: Worked on enhancing the existing product and features and achieved 70% increase in customer satisfaction


1. Conceptualized, implemented & wrote the PRD of the features like 'App-Switch,' 'Copy Event to Prod,' 'Delete App,' etc. to provide the user more flexibility and more comfort while performing a certain task on the dashboard, which resulted in 70% increase in customer satisfaction

2. Built 'Domain Signup' feature from scratch to solve the problem of 'friction in signups of different users of the same company,' which resulted in 100% accuracy in sign up&sign in.

3. Overlooked the whole process of Mipanel and Segment integration into our platform

4. Collaborated with developers(Frontend+Backend) in building and releasing the features

Product Manager

Sapio Analytics

1. Built WhatsApp chatbot using Django, Python, MongoDB, and Gupshup.

2. Led a team of 5 people consisting of Backend&Frontend developer, Data Analyst, etc.

3. Conceptualized&Led the work of chatbot1.1 by making 10+ improvements on the chatbot1.0

4. Integrated an analytics dashboard on the admin panel for the business team to see sales conversions and progresses

5. Worked on NLP integration in the chatbot for understanding Users and their behavior and making the chatbot more personalized and efficient

Exly

Summary: Solved problems of Creators in managing their online business and enhanced internal tool to increase business team's efficiency to 10X

1. Implemented a tracking mechanism with Amplitude to understand user behavior with Data

2. Conceptualized and implemented the TDS-bonus management mechanism on the admin dashboard for the sales team to increase the efficiency and visibility of Creator's bonus, Which resulted in a 10X faster process for the sales team.

3. Changed the 'Booking Question&responses flow' to give end-users more flexibility which resulted in a 50% increase in responses

4. Conceptualized and implemented a feature of 'Customize customer invoice' to solve the problem of branding faced by creators, Which increased the brand awareness of a creator.

5. Conceptualized and implemented a feature called 'Webpage leads' to provide a simple and time-efficient way for BDs to manage the webpage leads of the creators, which resulted in 5X increase in BD's efficiency

6. Introduced a feature called ''Payout summary'' to solve the problem of creators' anxiety regarding their transaction and payout

7. Other small works : 'Product-update pop-ups', 'i-button integration on event fired', research on various products 'video-hosting platforms', 'analytics tools', competition research

8. Researched DRM(Technologies used to protect digital content)& third-party tools like Pallycon, Axinom, etc. that provide the same protection services

Associate Product Manager

MiBi

Summary: Solved the problem of employment & finance management for India's 450M workers, served 3000+ users, launched 3 iterations of the product

MVP:
1. Developed, designed and planned MVP after three months of market research and data collection
2. Increased the customer base to 2000+ with 10+ outreach partners and 10+ recruiting partners on MVP itself(CAC = ZER0)
3. Got Incubation at Incubation center IIT Indore based on MVP & Traction

First Iteration of Product:
1. Planned, Designed, & Launched the First Iteration of the product in March 2021 with a 4.5-star rating and 400+ Installs on day1
2. Expanded the product reach to other regions like Rajasthan, parts of the U.P., Banglore& Indore
3. Led team of 3o interns ranging from UI/UX, Frontend, Backend&Digital Marketing

Product-2(with first Pivot):
1. Designed the latest &best iteration of the product after interacting with hundreds of potential customers and gathering their pain points
2. Solved the problem of 'Instant Gratification',& 'Sense of Personal connection.' 'Tech Barrier' for the unorganized sector workforce by the communicative app
3. The latest product(The best product ever developed for the unorganized sector) helped us get into the mentorship program of IIM Banglore and several other Business competitions
4. Made hiring and financial management two times faster, ten times simple, more relevant, and efficient through an interactive and communicative app

SaaS product for our recruiting partners:
1. Solved the problem of assessment load by introducing the vouch feature
2. Solved the problem of irrelevancy by eliminating fake/uneligible candidates with a small test and ranking system
3. Made simplest ever way to shortlist, hire and reject through a tinder-like swipe feature

Others :
1. Figured out the best possible way to acquire the customers with minimum CAC
2. legally established the startup as a private limited company under MCA with minimum cost. (July-Aug2020)
3. Got seed fund for my startup

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