TD SYNNEX

+ Strategizes, creates, optimizes, and executes diverse digital marketing campaigns across various platforms.
+ Manages online promotional campaigns, including web design, digital advertising, email marketing, e-merchandising, online learning, digital video, webinars, live streams, and content management.
+ Creates and implements digital marketing assets and performs other marketing activities to achieve business objectives and revenue goals.
+ Manages digital content, including procurement, development, and posting.
+ Maintains brand standards and consults with design teams for digital specifications.
+ Reviews and edits incoming content for consistency, accuracy, and compliance.
+ Shares best practices, tools, and processes internationally across regions and businesses.
+ Tracks, analyzes, and reports data to achieve maximum ROI for on-site campaigns.
+ Performs testing on landing pages using digital tools to measure performance.
+ Uses audience segmentation to deliver personalized content for specific channel promotions.
+ Identifies deficiencies, recommends improvements, and identifies opportunities for enhancement.
+ May manage outside marketing agencies, partnerships, e-commerce feeds, and vendor payment planning.
+ Recommends traffic-building strategies to optimize and improve digital marketing activities.
+ Supports marketing in driving traffic, user adoption, and online sales.
+ Develops reporting, measures, analyzes, tests, and implements strategies for continual improvement in digital marketing analytics.

Digital Marketing Specialist

Marketing Specialist

Freelance

Marketing Consultant

6sense

+ Supported the Marketing Automation team to run, operate, debug, and analyze various Marketo programs, while also supporting additional tech integrations with Marketo
+ Supported technical aspects of key marketing systems used to generate, distribute, and report on marketing-qualified accounts
+ Established and maintained scalable processes that ensure best practices in campaigns
+ Created, maintained, and suggested metrics reports on marketing activities, effectiveness, and business impact
+ Analyzed marketing and sales data to develop insights and make recommendations on areas for optimization
+ Monitored and maintained data quality within the marketing database, and data flowing through down-stream systems partnering with the rest of the revenue organization
+ Monitored, measured and analyzed the effectiveness of marketing initiatives as they relate to the overall company's goals
+ Analyzed the quality of the sales and marketing pipeline and spot efficiencies that will make the company work better as a whole
+ Developed and maintained strong working relationships with the various marketing departments

Marketing Operations Specialist

Zscaler

+ Maintained, and optimized scalable processes that rely on best practices in online conversions, lead routing, and reporting
+ Drove the configuration for the marketing analytics technology stack (e.g. marketing automation, web analytics infrastructure)
+ Helped in the implementation of new processes for new channels like email marketing, webinars, and more
+ Contributed to data quality - identify discrepancies, create data tables needed for analysis and automation
+ Evaluated new technologies and add-on applications to improve and optimize marketing team performance
+ Lead data enrichment process across different marketing and sales functions

Marketing Automation Specialist

+ Created and built marketing email campaigns and landing pages that drive sales leads and increase prospect and client engagement
+ Created HTML emails, and landing pages through Marketo
+ Coordinated with Sales Operations to segment and collate prospect and client lists for campaigns
+ Designed and developed Drip and Nurturing campaigns to enable an accelerated sales cycle
+ Drew email campaign reporting to benchmark and measure success
+ Created enhanced reports to support Product marketing teams measure the performance of high-impact marketing campaigns
+ Monitored the user profiling, scoring and measurement models that lead to more effective communication and higher conversion.
+ Thinked creatively in designing and running automation workflows for subscription management keeping the global emailing laws in mind
+ Managed smooth lead flow between Marketo and CRM

Marketing Executive II

Marketing Executive I

Marketing Automation Intern

Karvy Insights Limited

Project: Swachh Survekshan 2018 commissioned by Ministry of Housing & Urban Affair (MoUHA), Delhi. It is the world’s largest sanitation survey and is expected to touch every Indian State and Union Territory.

+ It involved evaluating government documents through independent observations.
+ Verifying claims by sample checking of the city.
+ Collecting citizen’s feedback through IVRS and online survey.
+ Scoring and ranking of Urban Local Bodies (Municipal Corporations, Municipal Councils and Nagar Panchayats).

Special Project Intern

I am a martech enthusiast, constant problem solver and life-long learner. Always eager to improve my sales and marketing operational skills.
I am persistent, detail oriented and curious data driven marketer who is ready to prove success in scaling marketing technology stacks including software evaluation, implementation, integration, administration, and ROI.

Taplio

Shivam Ahluwalia's Linkedin Analytics

Shivam Ahluwalia

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Shivam Ahluwalia

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Shivam Ahluwalia's Linkedin Analytics