Shivani Oberoi's Linkedin Analytics

I am an experienced business executive with a proven track record of developing and executing Digital strategies to improve the companies' bottom lines and drive value realization from digital technology investments. I have over 20 years of work experience across an array of industries in customer experience management, digital strategy, digital technology, product management, and enterprise digital transformation consulting. Drawing upon this experience, I utilize a blend of technology and business acumen to deliver valuable perspectives to influence and shape enterprise transformations, design-led solutions, and digital-first initiatives. I am passionate about leveraging technology to create stellar customer, partner, and employee experiences. Industries: Banking and Financial Services, Insurance Sector, Travel and hospitality, Health Care, Education, Retail, and Telecom. Areas of expertise include 1. Enterprise Digital Strategy, Transformation, and Change Management 2. Customer Experience Management 2. Product Management 3. E-Commerce Channel Management 4. Personalisation Roadmaps and Content Strategy 5. Data Strategy - unified view of customers to empower segmentation and campaign strategy 6. Measurement Strategy, Organizational Readiness, and Governance frameworks 7. Digital Performance Marketing - Social Strategy, SEO, and Media Planning 8. Customer Engagement Strategy 9. Digital Brand Marketing - integrated Digital Brand / Loyalty programs to drive higher brand consideration