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Product Design Lead

Palo Alto Networks

Sr. UX Manager

Twistlock was acquired by Palo Alto Networks for $450M. I managed a team of UXers at Prisma Cloud Compute, part of the Prisma Cloud, the cloud cybersecurity group.

UX Manager

Twistlock

Twistlock was acquired by Palo Alto Networks in July 2019. Started as the first designer. Then built a team of product designers, in charge of UX/UI. Twistlock was a cybersecurity startup that secures the entire cloud-native stack. A startup of top-notch cyber experts from the Israeli intelligence forces.

Head of product design (UX/UI) 

Cellebrite

Built a team of product designers responsible for UX/UI. Collaboration with PMs, R&D, DEVs, and clients. Conducting the process from research to working product.

Head of product design MLC (UX/UI) 

General Motors

Developing innovative UX/UI products with engineers for future cars. I worked on products such as air conditioning and driving modes that were controlled by touch screens.

Product design expert (UX/UI) 

HIT - Holon Institute of Technology

UX lecturer for the 4'th year of Visual Communications Design Department.

 Lecturer (UX/UI) 

Netwise

Leading creative strategies for the biggest enterprises in Israel. Managing the UI department (more than 25 designers). I was also in charge of mentoring designers and adopting new tools and methodologies. Nowadays the company is a part of Matrix LTD.

Creative Director

Building a team of UI designers. Starting from a team of two, growing to 20 people. Created creative strategies for the biggest enterprises in Israel, such as:
- Teva Pharmaceutical Industries LTD 
- Shufersal - the largest supermarket chain in Israel 
- Strauss - Israel's second-largest food & beverage 
- Isracard Group - the largest credit cards firm in Israel
- Tel Aviv-Yafo city

Head of UI Design

The Israel Community of Designers

Member of the board

Addwise Infomanage

Art Director

Shenkar College of Engineering and Design

 Lecturer (UX/UI)  

Creating data-driven design concepts and designing user experiences for SaaS and on-premises solutions. Leading large-scale projects with local and international teams, and building design teams. Collaboration with PMs, DEVs, and QA teams. I was responsible for the UX/UI at Twistlock, a cybersecurity startup acquired by Palo Alto Networks. I believe that good products and services should empower users, delight them, as well as meet business needs

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