Ipsos UK

Research Director (Shopper Lead)

Worldpanel by Kantar

Consumer Insight Director

Kantar Consulting

Commercials – Generated a consistent stream of impactful and profitable proposals for both new and existing clients. Team and project financial management. Driving efficiencies within the team to improve its bottom line (i.e. using PowerBI for data analysis). 

Delivering Great Work – Analysing and interpreting complex data in order to generate clear commercial recommendations for clients.  Generate repeated income from trusted advisor relationships. Bose grew from a £0K year client, to £500K  

People – line management of 2 direct reports, with overall mentoring for the overall Shopper team (12-15 people).  Ensuring team members are upskilled with on-the-spot and longer-term training needs.  Managing project resourcing so that the clients receive the best from us. 

Key clients: Bose, PMI, Shell, Bayer, J&J, Unilever, Dominos 

Major achievements 

Path to purchase understanding for tech brand 

A path to purchase, conversion gaps and structured equation touchpoint impact modelling amongst recent buyers of the category in the US.   

Impact: Based on our recommendations we worked with wider WPP colleagues and the client to agree on shifting their advertising spend to target a younger demographic in order to counteract the competition.   This also led to Kantar being commissioned by the client to roll out the project to multiple other markets.

Director of Strategic Insight

Kantar Retail is the world leading retail and shopper consultancy utilising the latest thinking and techniques to ensure our clients win at retail. The Shopper Insights team is an ad-hoc research team specialising in understanding shoppers to enable our clients to sell more profitability.

My role entails end to end project responsibilities, client development, business development and team management. 
•	Managing and growing our current client base through excellent project delivery, insight generation, presentation and consultation.
•	Creating and responding to new opportunities with new and existing clients.
•	Developing the skill set within our small team, including line management.
•	Creating efficiencies within the team to deliver better, more accurate results to our clients.

Associate Director, Shopper Insights

TNS advises clients on specific growth strategies around new market entry, innovation, brand switching, retail and shopper and stakeholder management, based on long-established expertise and market-leading solutions.

Managing Consultant – Development Division (2006 - 2013)
Other positions held: Research Executive & Consultant
• Full end to end research. From leading proposals, developing questionnaires, fieldwork management, analysis, insight generation to presentation and strategy development.  
•	Specialised in multi-country, multi-methodology research across all key areas of research: Retail & Shopper, Stakeholder management, New Product Development, Brand & Communications.  Also developed sills in creating and designing large reporting tools for our clients.

Clients: Nokia, Vodafone, Dixons, Sony, Three, Samsung, VocaLink, Skype
Managing Consultant (Key achievements) 2011 - 2013
•	Managing over £1 million worth of research across multiple clients
•	Embed one of the largest shopper understanding and eye tracking projects 
•	Developed and refined TNS’ POV on Retail and Shopper in the Technology space

Consultant (Key achievements) 2008 - 2010
•	Full ownership and management of a 20 market retail exit interview programme
•	Designing and implementing a full in-house reporting tool for my multiple clients using Tableau – collaborating with multi agencies and data sets.
Research Executive (Key achievements) 2006 - 2007
•	Delivering a 12 market, 1 hour long, face to face Usage & Attitude interviewing over 30,000 consumers for a mobile manufacturer. 
•	Numerous ad-hoc U&A and shopper projects for our key clients delivered on time and within budget.

Managing Consultant

Walnut Unlimited

Walnut is a consumer neuroscience consultancy that uses the latest developments in neuroscience to understand consumer decision-making.  

My role as the company secretary included maintaining the company accounts, ensuring VAT returns were delivered on time and hosted the quarterly board meetings. I also assisted in the sale of the business to Creston Unlimited for an undisclosed sum.

Company Secretary

Nokia

Reporting into the Director of Shopper Marketing and Customer Experience I was responsible for bringing to life the vast data sources Nokia has, to assist the wider Retail Marketing community.  

Key achievements  

    Developed Nokia’s 18-month shopper insight research plan  

    Instil shopper insights across 4 major product and proposition launches  

    Grew the importance of knowing about Shopper within senior management

Shopper Insights Manager (Secondment)

Market Pulse International

Client service executive for a number of clients. I was responsible for questionnaire design, fieldwork progress updates, and final reports and presentation delivery.

Account Executive

Worked part time in various roles within the company while at Uni, full time during the holidays.
Mostly back-end reporting and mystery shop assignment allocation.

Assign and Reporting Executive

A human understanding expert with strong analytical, commercial and team management skills.  Expert in Shopper and how to make change in retail.

- Experienced in leading consulting projects from start to finish - developing briefs with clients, research design, pitching, client and vendor management to presentation delivery and workshops. 
- Over 15 years of experience in all methods and areas of research – Shopper, Retail, Innovation, Brand, market landscaping.
- Strong data analytics skills and storytelling techniques 
- A creative problem solver, innovator, methodology blender, team player, strategic thinker and I’m not a time waster

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