System1Group

Head of Product Strategy

1.Product Strategy
•Working closely with the Commercial, Delivery, and Development teams to ensure products are developed in an agile method to meet the evolving demands of the user(customer).
•Monitoring the industry and competitors closely to understand the trends, implement best practices within the organisation, and proactively provide useful features to end users, while making System1’s products distinct. 


2.Digital Transformation
•Leading the digital transformation journey of 3 products – Test Your Ad, Test Your Brand & Test Your Idea
•Developing digital products that act as self-serve tools for Ad Testing, Brand Tracking & Concept testing
•Automating the back-end process while making the product usage best in class for the users.

3.Artificial Intelligence(AI) & Machine Learning
•Secured a grant from Innovate UK worth £350k, in association with University of Warwick, to enable implementation of ML over the System1’s datasets
•Project managing the collaborative effort between System1 & University of Warwick to support the successful execution of the grant funding

4.Company Strategy
•Working closely with the members of senior management and supporting them to draft and implement an insurgent strategy aimed at high growth
•Guided and managed a team of professional contractors to support the strategic decision making process

5.New Product Development
•Developing new products from System1 AdRatings, the largest codified database of video ads, including:
i.Advertising Effectiveness Reports
ii.Competition Creative Intelligence Reports

Product Manager

•Formulated the growth strategy of the firm along with the Board and Executive Team.

•Market & Competition Analysis to identify market gaps and scope for differentiation.

Strategy Consultant

Epsilon India

•Designed in-store customer experiences, for Whirlpool’s upcoming IoT stores across USA, involving Artificial Intelligence, Virtual Reality & Augmented Reality based applications.

•Created new B2C avenues of Certificate of Deposit & High Yield Savings Account for Comenity Bank by identifying the gap between market needs and available market products.

•Devised and recommended digital media communication strategy for Blue Cross Blue Shield, Alabama to further strengthen its foothold in its home market.

•Formulated Google’s Email Marketing strategy to SMEs to ensure maximum uptake and easing the onboarding process.

•Designed Henkel’s content marketing strategy and calendar for 2019 to differentiate between the wide range of products offered in the detergents category and cater the right message to the various audience segments.

Digital Strategist

Motivator, GroupM

•Led Yamaha Motors 2 wheelers division to achieve milestone sales of 100,000 units per month, with emphasis on its new launch with an individual average sales figure of 20,000 units per month and demonstrating market halo effects on the existing products.

•Strategised & incorporated the media strategy that contributed to 3x increase in enquiries across the digital platform and helplines for Portea, a home-healthcare solution provider.

•Boosted sales of Essilor India by 2x in weak markets by collaborating with market research wing of Group M and identifying market specific underperforming levers and using selective media channels to ensure efficient reach to the target audience.

•Spearheaded the digital revolution for Himalaya Drug Company, a leading brand in the FMCG category, to boost its online sales, across owned platform as well as other e-commerce portals.

•Worked on a new business pitch that led to winning over Treebo Hotels as a client.

Business Manager

Traditional and Digital Media Strategy & Planning across various clients:
•E-Commerce: Ola Cabs, Portea
•Automobile: Yamaha India Motors

Executive

OMD APAC

Exclusive resource to handle the Renault India business.
•Strategising, Planning & Executing of TV, Radio & Cinema campaigns for Renault, with the understanding of consumer behavior.
•Preparing and maintaining an annual Media Strategy Protocol in line with the strategical direction employed by the central team located in Paris
•Worked on the India launch strategy for Lodgy & Kwid.
•Category & Competition Analysis among Automobile Category.
•In-depth knowledge & usage of media software including TAM (TV Audience Managment), MAP (Media Analyzer Package), IRS (Indian Readership Survey) & TGI (Target Group Index), to plan a 360-degree media campaign.

Media Consultant

Worked on new clients in addition to a few existing clients:

Automobile - Renault India:
•Planning & strategy for Radio, & Cinema campaigns.
•Worked for the launch campaign for Scala.
•Created and maintained an Annual Media Flowchart to ensure transparency in media spends across client and internal organizations.
•SPOC for the central team in Paris.
•Category & Competition Analysis.

Telecom - Sify Corp:
•Focus on B2B Marketing primarily through Print medium.
•Worked on launch of Noida Data Centre.

Sanitaryware (Bathroom & Bath Fittings) - Parryware, Roca:
•Complete media management - TV, Print (Dailies & Magazines), Outdoor Media & Radio.
•Heavy focus on B2B Marketing
•Category & Competition Analysis.

Fashion & Lifestyle - Schwarzkopf Professional & Indola:
•360-degree media campaign management, primarily B2B Marketing.
•Worked on the re-launch of Essencity & Igora Royal.
•Category & Competition Analysis.

Senior Media Planner

•Understanding the client's business challenges & developing a media strategy based on their requirements, by understanding consumer behavior.
•Media planning by identifying the optimal media vehicles & media mix to attain the desired reach & create or improve brand awareness among potential users of a brand.
•Use of various media software & interpreting the data obtained to help the brand reach its media objectives. (MAP, TAM, IRS, TGI)
•Designing experiential campaigns for clients to reach out to potential buyers, using everything but traditional media exposure.

Worked with multiple clients of various categories including:

1. Sanitaryware (Bathroom & Bath Fittings) - Parryware, Roca
•Complete media management - TV, Print (Dailies & Magazines), Outdoor Media & Radio.
•Heavy focus on B2B Marketing
•Category & Competition Analysis.

2. FMCG - Amrutanjan, Hatsun Agro
•Strategy & Planning of TV campaigns.
•Worked on re-branding campaign of Amrutanjan Roll-on.
•Category & Competition Analysis.

3. Fashion & Lifestyle - Schwarzkopf Professional & Indola
•360-degree media campaign management, primarily B2B Marketing.
•Worked on the re-launch of Essencity & Igora Royal.
•Category & Competition Analysis.

4. Wellness & Spa - Sadayush (from Cholayil Group)
•Print campaign planning.

Media Planner

evam entertainment

Experience in all aspects of Threatre Production & Management including:
•Production (Creation of a play & backstage work during shows)
•Promotions
•Ticketing (Box office management)
•In-venue (Venue & crowd management)
•Hospitality (Travel, Boarding & Lodging) 

1. MetroPlus Theatre Fest:
Leading the city campaign in the years 2011, 2012, 2013, Chennai & Hyderabad editions.
Heading Ticketing from 2009,10, Chennai edition.

2. Public Shows:
•A vital cog in the executing & event management team.  
•Assistant Director of CTS - Innovation Summit and Doubles, Triples & Quadruples.
•Actor & Assitant Director of 2 First Rush (a theatre acting workshop) productions.
•Director of 4 First Rush Productions.
•Director of 2 Quid Pro Quo (a product of First Rush) Productions.
•Writer & Director of Yesterday to Tomorrow, which played as a part of Short & Sweet Theatre Festival, Chennai edition in 2014.

Executive-Public Shows

Strategist with a passion for arts and culture. Believe in creating clear, implementable, and measurable solutions.

Skills: Corporate Strategy, Product Strategy, Brand Strategy, Communication & Creative Strategy, Media Strategy

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