Accenture

Analytics Manager 

Associate Manager – Marketing Operations and Reporting Analytics 

Data Consultant

Client is one of the world’s largest card issuer. Accenture team supports the Campaign, Analytics and Reporting services for the Merchant Marketing business of client. The project encompasses working with client managers (who in turn engage with merchants) to develop effective targeting & segmentation strategies for promoting the merchant’s business, execution of customized campaigns, supported by pre, interim & post campaign performance analytics & reporting services.

Key Accountabilities:

§  Analyzing the Historical Data and providing the data Insight for Future Campaigns.  
§ Custom data analysis, data extraction & synthesis for pre/interim & post-campaign performance analysis.
§  After analyzing the Data, helping the merchants for planning the Campaigns.
§  Design & Delivery of Ad-hoc on-Demand Reports.
§  Data provider for operational reporting.
§  Key responsibilities include handling the Analytics requests from end to end that is from requirement gathering till delivering the results.

Sr. Analyst / Campaign Specialist

11+ years of experience in Multi-channel Campaign Management, Data Analysis, Data Extraction, Data Visualization, MIS, Segmentation and Reporting. 
I am highly analytical and adept at gathering and preparing very large datasets and then consolidating these large volumes into meaningful formats, visualizations reports and dashboards.
Having strong experience in Marketing Operation project.  
Extensively worked on extracting & analyzing customer data, both behavioral and transactional, to provide insights in to how to drive the strategy, campaigns and key business objectives forward.
Have experience in Banking and Digital Industries. 
Having Strong exposure on Google AdWords.
Well versed with SQL, SAS, Visualizations tools like Data studio & Tableau

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