Team Pumpkin

Manager Content and Copy

As the Manager of Copy and Content at Team Pumpkin, I significantly contributed to the digital growth of diverse brands through strategic content initiatives and 360-degree campaigns. Here's a concise breakdown:

Responsibilities:
+ Digital Presence Growth: Led initiatives to enhance the online visibility and engagement of various brands.
+ 360-Degree Campaigns: Executed comprehensive campaigns tailored to diverse brand goals and objectives.
+ Brand Portfolio Management: Successfully managed content and strategy for a varied brand portfolio.

Hard Skills Applied:
+ Copywriting: Crafted compelling content tailored for diverse platforms and audiences.
+ Content Strategy: Developed and implemented effective content strategies aligned with marketing goals.
+ Campaign Management: Oversaw end-to-end execution of 360-degree campaigns, coordinating cross-functional teams.
+ Digital Marketing: Applied expertise to optimize content for search engines, achieving 5k+ monthly searches.
+ Brand Positioning: Contributed to establishing brand authority and building strong rapport with audiences.

Soft Skills Demonstrated:
+ Creativity: Infused creativity into copywriting and content strategies to maintain a distinctive brand voice.
+ Collaboration: Excelled in collaborative teamwork with designers, marketing experts, and project managers.
+ Strategic Thinking: Demonstrated a strategic approach to content creation aligned with broader brand objectives.
+ Attention to Detail: Maintained brand consistency and quality through an unyielding attention to detail.
+ Results-Driven Approach: Focused on driving tangible results, boosting engagement, conversion rates, and brand visibility.

This experience at Team Pumpkin fortified both my hard skills in copywriting and content strategy and my soft skills, making me a versatile and effective professional in the marketing and communications domain.

Deputy Manager

During my tenure as a Freelance Writer, I honed my skills in crafting compelling content for diverse clients, contributing to their brand visibility and engagement. 

Responsibilities:
Content Creation: Produced impactful, results-oriented content tailored to the unique needs and objectives of each client.
Client Collaboration: Worked closely with a wide array of clients to understand their requirements and deliver content that aligns with their brand voice.
Optimized Content: Created highly optimized content, resulting in over 5k searches every month for clients.

Skills Utilized:
Copywriting: Leveraged strong writing skills to create engaging and persuasive content across various platforms.
Client Communication: Developed effective communication skills to collaborate closely with clients and understand their expectations.
SEO Optimization: Applied expertise in SEO to optimize content for search engines, driving increased visibility.
Creative Thinking: Infused creativity into writing, ensuring content not only conveyed information but also resonated with the target audience.

Skills Developed:
Adaptability: Cultivated adaptability by working on diverse projects spanning different industries and subject matters.
Time Management: Enhanced time management skills in meeting deadlines for various clients with distinct timelines.
Research Skills: Developed strong research skills to ensure accuracy and depth in content creation.
Client Relationship Building: Strengthened client relationship-building skills, fostering ongoing collaborations and repeat business.
Analytical Insight: Gained insights into content performance through data analysis, enabling continuous improvement.

My experience as a Freelance Writer has been instrumental in not only refining my core writing skills but also in developing a range of essential skills vital for effective freelance work, including adaptability, client communication, and analytical insight.

Freelance Writer

Blink Digital

In my role as a Junior Creative Strategist at Blink Digital, I played a crucial role in driving the growth of prominent brands and executing impactful campaigns. Here's a concise overview of my key responsibilities and the skills I applied and developed:

Responsibilities:

Brand Growth Initiatives: Instrumental in steering the growth of brands like Milton, SpotZero, and Treo through innovative creative strategies.

Campaign Management: Led campaigns for the Tourism departments of Goa and Uttarakhand, as well as for the retail giant, Croma.

Strategic Planning: Developed and executed strategic plans aligned with brand objectives, ensuring effective communication and engagement.

This experience at Blink Digital not only allowed me to apply and enhance my existing skills in creative strategy and brand management but also facilitated the development of crucial skills in strategic thinking, client collaboration, and project management.

Junior Creative Strategist

Literary Association, Mount Carmel College

I, as the head of the Design Team, planned the design assets and handbook for the association's fest: Apostrophe. In addition to which I mentored 4 students who were a part of my team to work in a manner to ensure that the fest brought joy to the participants.

Core Team Committee

I as the head of the Page Management Team looked into the association's Instagram page's insights and helped arrive at a schedule for posting content on our feed and stories to ensure maximum engagement with our followers. I also mentored 10 students who were a part of the team in coordinating between the sectors of the association to complete tasks and maintain the activity on the page.

Osprey Marketing

- Analysed Instagram statistics to build the brand's identity on social media
- Used SEO tools to build a social media identity online
- Collated content for social media
- Drafted captions for social media posts
- Developed a content calendar for the brand's social media

Digital Marketing Specialist

NimbleQ

I worked as a content writer with NimbleQ India. 
I collated and curated blog posts, as a content writer.

I helped manage the communications of NimbleQ. I drafted emails and messages to be shared with members and clients. I also created visuals for this purpose.

Content Writer

Lodestar Consulting

I worked as a graphic designer for Lodestar, a career, and education guidance firm in Bangalore. During the one-month period, I made posters for their events.

Freelance Graphic Designer

Psychologist

- Designed business cards
- Designed and curated PowerPoint presentations

Dolphin Handmade Paper

Social Media Marketing Intern

1on1links

Content Writing intern

If you are looking for someone for Linkedin personal branding and management, I can help you!

Hey, I'm Shriya, a copywriter turned LinkedIn Ghostwriter
I help Founders & Service based entrepreneurs to build an audience & get leads organically on Linkedin, so that they can focus on growing their business without the overwhelm of maintaining a brilliant brand presence online.

I craft unique social media marketing strategy that caters to your business goals. 

With my services, you will be able to:

• Significantly increase brand visibility
• Turn consumers into customers
• Connect with the right people
• Establish thought leadership
• Build authority 

All this.. without having to spend a penny on ads!

I am a creative thinker, always open to learning new things and experimentation. This results in providing unmatched value to my clients.

My services includes:

1. Social Media Management (Linkedin)
2. Social media strategy (Linkedin)
3. Linkedin Profile optimization 
4. Strategic Engagement
5. Posting & Reporting
6. Content creation

Are you ready to win the Linkedin game?
Drop me a DM right now! 

📧 E-mail: coloredgreystudio@gmail.com

Are you getting less engagement despite posting everyday?

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁'𝘀 𝗴𝗼𝗶𝗻𝗴 𝘄𝗿𝗼𝗻𝗴:

You don't know your target audience.

"But Shriya does it matter so much? I am sharing valuable content."

𝗬𝗲𝘀, 𝗶𝘁 𝗱𝗼𝗲𝘀. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝘆:

 1. Optimised content: Understanding your audience helps optimise content creation, speak their language, address their challenges, and share relevant insights

2. Engagement: It's not just about numbers; it's about engaging with people which can lead to deeper conversations and connections.

3. Building relationships: By understanding who your audience is, you can focus on building authentic connections with them, which can lead to opportunities.
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Shriya Supreeth

It has been 5 months since I gave up 7.5lakhs

Because I didn't believe in working

For my previous employer.

𝗡𝗼𝘄 𝗱𝗼𝗻'𝘁 𝗴𝗲𝘁 𝗺𝗲 𝘄𝗿𝗼𝗻𝗴, 𝘁𝗵𝗲𝗿𝗲 𝘄𝗲𝗿𝗲 𝗺𝗮𝗻𝘆 𝗽𝗲𝗿𝗸𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗷𝗼𝗯. 
- Knowing that I'd get a wonderful pay check at the end of the month.
- I did not have to worry about client communications. 
- I got to work with a team of very talented creative folks. 

𝗕𝘂𝘁 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲 𝗰𝗼𝗻𝘀 𝗼𝘂𝘁𝘄𝗲𝗶𝗴𝗵𝗲𝗱 𝘁𝗵𝗲 𝗽𝗿𝗼𝘀, 𝘁𝗵𝗶𝗻𝗴𝘀 𝗰𝗵𝗮𝗻𝗴𝗲𝗱.
+ My health took a backseat.
+ I wasn't growing in my career.
+ I wasn't doing work that moved the needle.
+ I was stuck in a rut

𝗪𝗵𝘆 𝗮𝗺 𝗜 𝘁𝗮𝗹𝗸𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗶𝘀 𝘁𝗼𝗱𝗮𝘆:
- It has been 5 months since I arrived at this decision. 
- I feel more hopeful in my new path. 

𝗟𝗲𝘁 𝗺𝗲 𝗿𝗲𝗶𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗲 𝗺𝘆𝘀𝗲𝗹𝗳:
Hey guys, I am Shriya, a copywriter turned LinkedIn ghostwriter. I started off dissecting brand narratives and briefs and that has taught me how to create killer brands for business owners, founders, coaches on LinkedIn.
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Everyone says you shouldn’t overlook your LinkedIn presence, but no one talks about how you can do it.

𝗛𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗺𝗮𝗻𝗮𝗴𝗲 𝘆𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆:

𝗕𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝗽𝗼𝘀𝘁 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻:

→ Identify your branding strategy.
→ Are you aiming to attract clients?
→ Or are you showcasing expertise?

𝗢𝗻𝗰𝗲 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗰𝗹𝗮𝗿𝗶𝘁𝘆, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘁𝗵𝗲𝘀𝗲 𝗿𝘂𝗹𝗲𝘀:

→ Highlight your expertise and avoid random content.
→ If your goal is client attraction, avoid irrelevant topics.
→ Stick to specific points if you want to showcase expertise.
→ Focus on showcasing results, avoid contradictory messages.

As simple as that.

It's just one idea per post.

It's about how you present your ideas and how well you can get followers to engage.

This is what I teach in my LinkedIn branding program and it's a game-changer.

DM to get the link to book a call.
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I've said this multiple times and I won't hesitate to say it again: "Not having a clear brand strategy can hinder your success."

But how is that possible, you ask?
Coz, without a defined brand, you blend in rather than stand out.

Right?
I agree. But to get that standout presence, you need a compelling personal brand.

Until you attain that level, what's your strategy?
Following generic tactics until you see results?

→Let's flip it, and look from another side:
Getting less engagement from your audience.

→Crafting content tailored specifically for them.

→Achieving higher engagement and quality connections.

How does that sound?
That's the approach I selected.
All that mattered:
Am I reaching my audience effectively?

And the results are obvious.
But how? By teaching you to focus on your target audience.

It means you should have more % of your ideal clients in your content strategy.

When you can do that, you can:
→ Build trust
→ Increase engagement
→ Generate leads
→ Establish authority
→ Drive conversions

That's exactly what I teach inside my coaching program.

You will get all the benefits associated with your offering, and we will sit together to refine your branding strategy.

The cherry on top?
Your follower count doesn't matter!
Coz in a world obsessed with numbers, what truly counts is genuine engagement.

Don’t let that affect your desired outcome.

Ready to level up your branding game? Let's connect!

I repeat: Not having a clear brand strategy can hinder your success.
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#linkedincreator #linkedin #personalbranding

I spent months on LinkedIn without knowing the hidden mechanism behind attracting ideal clients.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗜 𝘄𝗶𝘀𝗵 𝗜 𝗸𝗻𝗲𝘄 𝘄𝗵𝗲𝗻 𝗜 𝗳𝗶𝗿𝘀𝘁 𝘀𝘁𝗮𝗿𝘁𝗲𝗱:

Focusing on the RIGHT aspect -- the content quality.
→ This aspect is not the follower count, let me clarify...

The typical aspect we tend to discuss focuses on vanity metrics—what many of us are often drawn to.

But does that ensure a robust client base?

Sadly, it doesn't always convert into sales!

Now, let's talk about content quality.

A technique slightly distant from the convention, yet truly significant.

This aspect attracts an apt audience—the ones eager for your services, the ones identifying VALUE in your content.

But, how does this work? Let's break it down:

Educate them on crafting valuable content that resonates with your ideal clients.

But how do you cultivate that "client conversion"?

That's precisely what I coach inside my coaching program, Content Mastery.

Here, you'll learn the secrets behind client conversion and we'll team up to optimize your content system.

The best part? Your follower count doesn't matter!

Shoot a DM with "Content Mastery" and I'll offer you a free strategy call to discuss this further.

The actual game changes when you feed VALUABLE CONTENT to your potential lead pool.
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#linkedincreator #linkedin #personalbranding





I didn't want to post in March. 

And as incorrect as that is, 

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝘆:

+ We decided to shift into an apartment and get out house renovated. Moving out of a house we lived in for 25+ years has been complicated.

+ This meant that I wouldn't have enough time to schedule posts or engage with others.

+ This would mean my personal brand would sink, engagement rates would drop and as guilty as that made me feel, I told myself that it was the truth. 

𝗕𝘂𝘁 𝗵𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗱𝗶𝗱 𝗶𝗻𝘀𝘁𝗲𝗮𝗱:

+ I pushed myself.

+ I pushed myself to conduct a class for my juniors in college.

+ I helped my family move and settle in to a new house. 

+ I did not let if affect my clients' work.

+ And I posted quite often and gave LinkedIn my best this month instead of taking a complete backseat. 

+ I even took a week's rest and recovered from a bad viral infection.
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Getting tired of LinkedIn? 

Been there, done that.

𝗛𝗮𝘁𝗲𝗱 𝗶𝘁 𝗮𝗻𝗱 𝗵𝗲𝗿𝗲'𝘀 𝘄𝗵𝘆:

LinkedIn, like any other social media platform has its pros and cons and these stand out to me the most:

𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗵𝗮𝘁 𝗯𝘂𝗴 𝗺𝗲 𝗮𝗯𝗼𝘂𝘁 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻:

+ Receiving creepy messages and seeing inappropriate comments.
+ Losing out on visibility if I miss a day on the platform.
+ Too many posts clogging up the feed, making it hard to find anything useful.
+ Many groups have turned into snooze-fests, lacking productivity.


𝗜𝘁'𝘀 𝗻𝗼𝘁 𝗮𝗹𝗹 𝗯𝗮𝗱, 𝗿𝗲𝗮𝗹𝗹𝘆! 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗹𝗼𝘃𝗲 𝗮𝗯𝗼𝘂𝘁 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻:

+ I can connect with folks from all over, in different fields.
+ It opens doors to professionals I wouldn't usually bump into.
+ I can show off my skills and experience through posts, like a digital resume.
+ It's a sweet spot for building my personal brand and sharing my thoughts.
+ I get to hang out with other pros who are on my wavelength.

𝗔𝗻𝗱 𝗵𝗲𝗿𝗲'𝘀 𝘄𝗵𝘆 𝗜 𝗵𝗮𝘁𝗲𝗱 𝗴𝗼𝗶𝗻𝗴 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗶𝘀 𝗽𝗿𝗼𝗰𝗲𝘀𝘀:

+ I started taking LinkedIn a little too personally
+ This along with other things in my life, led me to burnout
+ I have lost out on all my engagement
+ I have to start from scratch
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I now know what keeps entrepreneurs up at night.

The answer is simple but not easy.

My client asked me the other day: "How can I effectively market my products without appearing pushy?

He was worried that he'd be seen just another salesperson in today's crowded market.

𝗦𝗼 𝗵𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝗮𝗱𝘃𝗶𝗰𝗲 𝗜 𝗴𝗮𝘃𝗲:

𝟭. 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰𝗶𝘁𝘆 𝗶𝘀 𝗞𝗲𝘆: Share personal experiences, successes, and even setbacks. Authenticity resonates more than polished sales pitches.

𝟮. 𝗘𝗱𝘂𝗰𝗮𝘁𝗲, 𝗗𝗼𝗻'𝘁 𝗝𝘂𝘀𝘁 𝗦𝗲𝗹𝗹: Instead of bombarding potential customers with sales pitches, focus on educating them about the benefits and value of your products. 

𝟯. 𝗕𝘂𝗶𝗹𝗱 𝗧𝗿𝘂𝘀𝘁 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆: Transparency breeds trust. Be open about your product's ingredients, manufacturing process, and any relevant certifications or endorsements. 

𝟰. 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗦𝗼𝗰𝗶𝗮𝗹 𝗣𝗿𝗼𝗼𝗳: Highlight testimonials, reviews, and success stories from satisfied customers. 

𝟱. 𝗘𝗻𝗴𝗮𝗴𝗲 𝗶𝗻 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀, 𝗡𝗼𝘁 𝗠𝗼𝗻𝗼𝗹𝗼𝗴𝘂𝗲𝘀: Foster genuine connections with your audience by actively engaging in conversations. 

💡 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆:

Success in a saturated market demands strategic differentiation, compelling storytelling, and relentless innovation. 
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You have done the work

You have an a brilliant product, that's relevant as well.

But you don't want to move ahead.

What if no one buys it, you wonder over and over again. 

Here's what'll happen:

𝟭. 𝗟𝗶𝗺𝗶𝘁𝗲𝗱 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Without actively marketing themselves, brand may remain unknown to your target audience. 

𝟮. 𝗡𝗲𝗴𝗮𝘁𝗶𝘃𝗲 𝘀𝗲𝗹𝗳-𝗶𝗺𝗮𝗴𝗲: Allowing fear to dictate your actions will damage your self-confidence and self-esteem. 

𝟯. 𝗠𝗶𝘀𝘀𝗲𝗱 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: By not promoting your products or services, you will miss out on valuable opportunities to connect with potential customers, partners, or investors. This will hinder the growth and success of their business.

Here's how you can set yourself up for success:

+ Accept yourself: There is nothing wrong in admitting that you know your service or product the best. Admitting this will help you save time & energy.

+ Delegate: Now, hire a specialised team to help you with other aspects of your business like branding, networking, content creation.
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Hi there, I am Shriya, a LinkedIn ghostwriter & personal branding strategist. I specialize in helping health & lifestyle entrepreneurs like you supercharge your sales.

With my tailored content and social selling solutions, I promise to amplify your brand's reach and drive conversions like never before.

Whether you're a fitness coach, wellness influencer, or health product seller, I guarantee a 7x increase in your leads through my strategic approach.
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Ever wondered why some brands skyrocket while others stay grounded? 

 It's all in the story they tell.

Storytelling isn't just about words; it's the heartbeat of your brand.

𝗔 𝗖𝗼𝗺𝗺𝗼𝗻 𝗠𝗶𝘀𝗰𝗼𝗻𝗰𝗲𝗽𝘁𝗶𝗼𝗻:
Many think branding is only about logos and colors.

𝗧𝗵𝗲 𝗥𝗲𝗮𝗹𝗶𝘁𝘆:
But storytelling is the soul of branding.

𝗪𝗵𝘆 𝗜𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀:
+ Humanizes your brand, forming emotional bonds.
+ Sets you apart, showcasing your journey and values.

𝗧𝗵𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆:
+ Identify key moments and values.
+ Craft narratives resonating with your audience.
+ Authentic storytelling across all touch points.

𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀:
+ Builds trust and credibility.
+ Engages and retains your audience.
+ Stands out in a crowded market.

𝗬𝗼𝘂𝗿 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻:
I help entrepreneurs tell compelling stories into their brand strategy, elevating their presence and impact.

In a noisy world, let your story shine bright, guiding your audience to you.
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I know I'll get a lot of hate for this 

But I don't enjoy posting only dry content.

I mix it up because balance is vital.

𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝗜'𝘃𝗲 𝗼𝗯𝘀𝗲𝗿𝘃𝗲𝗱:

𝗧𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝘁𝗮𝗸𝗲 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝘁𝗼𝗼 𝘀𝗲𝗿𝗶𝗼𝘂𝘀𝗹𝘆:

+ No posting images.
+ No casual conversations.
+ No funny references or sarcasm at all.
+ No thanking their managers or employees.
+ No talking about your emotional journey.
+ No admitting to failures.

𝗧𝗵𝗲𝗻 𝘁𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝘁𝗮𝗸𝗲 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮 𝗯𝗶𝘁 𝘁𝗼𝗼 𝗹𝗶𝗴𝗵𝘁𝗹𝘆:

+ Posting only images on what their weekend looked like.
+ Posting their certificates and medals.
+ Posting about their favourite movie experience.
+ Posting about what job they are looking for.
+ Posting videos from FB that they found inspiring.

Be a mix of them.

Post professional content AND talk about your day.

Post motivational stuff you learnt AND share the secret to your expertise in your niche.

Post your best joke of the day AND your best learning from your job.

Balance is key.
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Are you managing content creation for your business?

𝗚𝗲𝗻𝗲𝗿𝗮𝗹𝗹𝘆, 𝗜'𝘃𝗲 𝗻𝗼𝘁𝗶𝗰𝗲𝗱 𝘁𝘄𝗼 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵𝗲𝘀 𝘁𝗼 𝘁𝗵𝗶𝘀:

1. They procrastinate entirely.
2. They act after a few weeks.

𝗟𝗲𝘁'𝘀 𝗹𝗼𝗼𝗸 𝗮𝘁 𝘁𝗵𝗲 𝟭𝘀𝘁 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆:
→ Miss out on connecting with their audience.
→ Lose visibility and brand awareness.
→ Struggle to build authority in their niche.

𝗧𝗵𝗲 𝗰𝗼𝗻𝘀𝗲𝗾𝘂𝗲𝗻𝗰𝗲?

They lag behind competitors and miss growth opportunities.

Waiting for an ideal moment.

Relying on traditional methods to keep their brand running somehow.

𝗡𝗼𝘄, 𝘁𝗵𝗲 𝟮𝗻𝗱 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆:
→ They engage with their audience regularly.
→ They establish trust and credibility.
→ They stay top-of-mind among their target market.

They establish a strong online presence and attract more clients.

𝗔𝗻𝗱 𝘁𝗵𝗲 𝘀𝗶𝗻𝗴𝗹𝗲 𝗺𝗼𝘀𝘁 𝗿𝗲𝗴𝗿𝗲𝘁?

Not starting content creation earlier.

So, allow me to cut to the chase.

Consistent content creation is your solution to boosting engagement and growing your brand.

The "do when the need arises" mindset is a recipe for failure.

𝗜𝗳 𝘆𝗼𝘂 𝗮𝗿𝗲 𝘄𝗮𝗶𝘁𝗶𝗻𝗴:
→ Your brand visibility decreases.
→ Audience engagement dwindles.
→ Your competitors surpass you.

This is your concealed cost.

And it slowly compounds.

Until the day when you'd look back and wish for a twist in the tale.

The sooner you start creating content, the easier it is for you to win.

As a LinkedIn ghostwriter, I can help you craft compelling content and strategies to boost your visibility, attract your ideal clients, and grow your health business.
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My take on 2 common LinkedIn questions:

Images: ✅ or ❌?

✅ If the pictures are from your own gallery.
✅ If the image is a concept visualized.
✅ If the picture is the message.

❌ If the image is a generic Internet download.
❌ If the picture is present without any relevance to the content.

Hashtags: ✅ or ❌?

✅ If you're adding 2-4 to enhance your content.
✅ If your brand has a hashtag that you always include.

❌ If it is evident that you are buttering the algorithm.
❌ If you have more than 10 of them cluttered.
❌ If the volume decreases readability.

Why or why not do you use images and hashtags?
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I read a post

It said gifting yourself an iPhone is the best.

And I disagree. 

I believe the best gift you can give yourself is 

Committing to yourself.

+ Develop good habits. If you drink, smoke or love junk food. Stop today.

+ Start sleeping 7-8 hours.

+ Reflect on your life and reset your goals.

+ Workout to strengthen your body.

+ Detach from all the negativity. Instagram. Netflix. People - friends and family.

Choose yourself everyday and you'll get 10x better in a month.
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Ever felt the struggle of choosing the perfect posting time on social media? 🤔

𝗜 𝗴𝗲𝘁 𝗶𝘁! 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝗮 𝗳𝗲𝘄 𝗸𝗲𝘆 𝗽𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲𝘀 𝗜 𝘀𝘄𝗲𝗮𝗿 𝗯𝘆:

+ 𝗞𝗻𝗼𝘄 𝗬𝗼𝘂𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲'𝘀 𝗛𝗮𝗯𝗶𝘁𝘀: Understand when your followers are most active. It's like serving a meal when they're hungry – timing is everything!

+ 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗢𝘃𝗲𝗿 𝗤𝘂𝗮𝗻𝘁𝗶𝘁𝘆: Don't sacrifice content quality for a specific time slot. A well-crafted post will shine, regardless of the hour.

+ 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 𝗜𝘀 𝗞𝗶𝗻𝗴: Stick to a posting schedule. Train your audience to expect your content at specific times, creating a reliable connection.

+ 𝗚𝗹𝗼𝗯𝗮𝗹 𝗖𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻: If your audience spans different time zones, aim for a sweet spot that accommodates the majority.

+ 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗔𝗿𝗲 𝗬𝗼𝘂𝗿 𝗔𝗹𝗹𝗶𝗲𝘀: Leverage platform insights. Identify trends in engagement and adjust your posting times accordingly.

Personally, I've seen a significant boost in engagement by aligning my posts with my audience's daily rhythms.

What's your go-to posting time hack? 
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Read this only if you're an entrepreneur,

And let me turn your "what ifs" into "heck yes.

Most entrepreneurs are grappling with reaching their desired outcomes despite their best efforts.

𝗕𝘂𝘁 𝘄𝗵𝗮𝘁'𝘀 𝘁𝗵𝗲 𝗺𝗶𝘀𝘀𝗶𝗻𝗴 𝗽𝗶𝗲𝗰𝗲?

They lack a proper strategy.

𝗛𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝗜 𝘄𝗼𝘂𝗹𝗱 𝗯𝗿𝗶𝗻𝗴 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝘁𝗼 𝗺𝘆 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘄𝗶𝘁𝗵 𝗺𝘆 𝗽𝗿𝗼𝘃𝗲𝗻 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸:

𝟭. 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗧𝗮𝗿𝗴𝗲𝘁 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲: Pinpoint the specific demographics and psychographics of your ideal customers.

𝟮. 𝗖𝗿𝗮𝗳𝘁 𝗖𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Develop engaging and informative content tailored to your audience's needs and preferences.

𝟯. 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴: Establish a strong personal brand that resonates with your target market, building trust and credibility.

𝟰. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗡𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴: Connect with industry influencers and collaborators to expand your reach and credibility.

𝟱. 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Continuously analyze data and metrics to refine your strategies for optimal performance.
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Want to skyrocket your growth and leads? My LinkedIn Growth Strategy can help you do exactly that!

DM ‘Strategy’ I will give you a free strategy call to explain this further. 
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Founders, sharing articles on LinkedIn is just the start.

𝗖𝗼𝗺𝗺𝗼𝗻 𝗠𝗶𝘀𝗰𝗼𝗻𝗰𝗲𝗽𝘁𝗶𝗼𝗻:
Many think long-form content is enough for LinkedIn engagement.

𝗧𝗵𝗲 𝗥𝗲𝗮𝗹𝗶𝘁𝘆:
But breaking it down into bite-sized posts boosts views and engagement.

𝗪𝗵𝘆 𝗜𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀:
LinkedIn posts garner more attention than traditional articles, maximizing your brand's thought leadership.

𝗧𝗵𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆:
+ Break down articles into short, punchy LinkedIn posts.
+ Promote key insights to drive clicks to your full articles.
+ Deliver value to those who prefer shorter content.

𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀:
+ Increases clicks to your full articles.
+ Provides value to diverse audiences.
+ Amplifies your content's reach and impact.

𝗬𝗼𝘂𝗿 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻:
I help founders in optimizing their content on LinkedIn to achieve maximum reach, engagement and growth.

𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿:
Every post is a chance to showcase your brand's expertise. 
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Ever scrolled past a headline that stopped you in your tracks? The magic lies in the craft of captivating headlines.

I've the code to headlines that demand attention. Here's the secret sauce:

1. Clarity is Key: Nail down the essence of your message in a few words. Clear, concise headlines are irresistible.

2. Trigger Emotions: Stir curiosity, create urgency, or evoke emotions. Headlines that tug at heartstrings draw readers in.

3. Promise Value: Let your headline promise something valuable—a solution, insight, or benefit. Make readers feel it's worth their time.

4. Test and Refine: Experiment with different headline styles. A/B testing is your ally in finding the winning formula.

What's your go-to headline strategy? Share your tips below!
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Do you want to sound more confident on LinkedIn?

Here's what you should do:

1. Avoid filler words like “just”, “really”, or “very”.
2. Add numbers to create impact.
3. Talk about your unique views.
4. Address all disagreements in your comment section.
5. Share your mistakes.
6. Avoid using emojis often, but this is a personal opinion.

What’s your best tip?

🚫 You Will Not Grow on LinkedIn If You Do These Things!: 

+ Expect to go viral with just a few posts.

+ Follow everyone else's consistency plan instead of what works for you.

+ Neglect planning and posting strategically.

+ Create content that doesn't resonate with your audience.

+ Fail to adapt your content plan over time.

+ Comment on posts without purpose.

+ Not optimize your profile.

+ Send out connection requests without a strategy.

𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆: To grow on LinkedIn, you need the right plan executed consistently.
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