Creative Capsule

>Create engaging multimedia content for all social media channels such as LinkedIn, Facebook,
Twitter, and Instagram.
>Strategizing for brand building
>Monitor, track, analyze and report on performance on social media platforms.
>Experience in multi-layered stakeholder project management, driving business objectives

Marketing And Public Relations Manager

Browntape Technologies

> Team Management 
> Monthly Strategic inputs for Sales growth on ecommerce. 
> Yearly Sales & Budget projections for clients.
> Creative brief writing 
> Data analysis for advertising across marketplaces

Ecommerce - Account Manager

Achieved Sales target for all the brands in my portfolio for consecutive 2 years.
Reduced Advertising cost from 15% to 5% for Leading Toys brand on Amazon.
Worked with LEGO team for thier Ecommerce launch in India 

> Complete Account/Brand management for clients.
> Creating Digital campaigns across ecommerce market places. 
> Monthly/ Weekly progress reports.
> Data analysis for strategic inputs.

E commerce Marketing  Executive

MES College of Arts & Commerce, Zuarinagar, Goa

Visiting Faculty

Hilton Garden Inn Al Mina

Managing Social Media marketing for 2 Hotels (HGI Al Mina & HGI Al Muraqabat)

Increased the Social media Fan following by 600% in 7 Months.

> Work with key business heads to plan a campaign calendar & take into account leverage around hotel events and seasonal/promotional activity.
> updating of the company website.
> Ensure timely release of newsletters and other internal communications.
>Manage multiple campaigns across diverse channels simultaneously to ensure they are delivered on time & within budget.

Cluster Sales & Marketing Coordinator

Anheuser-Busch InBev

Overlooking South Goa market (Retail + wholesale) for Budweiser Beer.

>Plan Targets to achieve them through various Sources of Distribution Growth 
>Building relationship with Key Outlets 
>Ensure Distributors are working as per company guidelines
>Identify & solve the problems at the market  
>Increase in Productive Outlets per beat
>Event Marketing & merchandising outlets.

Area Sales Executive

Manipal Hospitals, Goa

Marketing Management Intern

Nestle India ltd

Project Management Intern

I have worked in India for 8+ years, I also had the opportunity to work in Dubai which gave me an exposure to work with team members from across the globe. 

 📌Activated 40+ outlets in low-lying areas of Goa for Budweiser beer and built brand visibility in the south Goa market.
📌Brought down the amazon advertising cost for LEGO from 15% to 5% in 6 months for Amazon advertising.
📌Achieved Sales target for LEGO India for e-commerce for three Years.
📌Achieved 100% YOY Sales growth for a toy brand across e-commerce.
📌Optimized LinkedIn ads, growing followers by 343% in 10 months.

Passionate about partnering with brands to help them surpass sales targets using a holistic approach across both online and offline channels. Let's connect and explore possibilities together. Feel free to email me at shruparab73@gmail.com.

**All opinions are my own**

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Shruti Parab's Linkedin Analytics

Shruti Parab

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