School of Visual Arts

Graduate Teaching Assistant

Bald. 

Developed collaborative workshops with clients to understand their brand mission, vision, and values to articulate messaging and positioning in line with brand goals.
Synthesized interviews, brand materials, and cultural analyses to derive insights and align brand with audience needs.
Bridged strategy and design by translating brand positioning into cohesive creative concepts rooted in extensive research.
Crafted and refined brand identities, visual languages, and creative assets that established concrete guidelines for in accordance with strategic goals for brands to follow independently.

Creative Strategist

The Magic Beans

Strategized brand systems that organized consistent communication methods across identities, packaging, brand extensions and web for 15+ B2C and B2B brands.
Wire-framed, designed and adapted user interfaces for retail and service websites that modernized and established brand credibility.
Spearheaded social media campaign strategies that effectively promoted consumer and nonprofit brands. 
Storyboarded and executed motion graphics as short-form promotional videos that conveyed the impact of nonprofit brands.
Coordinated and managed workflow for 10+ interns that facilitated the seamless and timely delivery of client work.

Graphic Designer

BASE 501

Designed identities, graphic collaterals, and visual merchandise that clarified and supported the brand positioning for various commercial projects.
Conceptualized artwork and actualized print and on-site hand-painted murals at the offices of brands like TATASky, Ingersoll Rand, and Visible Alpha that translated the brand vision into physical space.

Junior Graphic Designer

Graphic Design Intern

MO-OF ...... Mobile Offices

Designed, organized and executed interior projects that addressed stakeholder interests and translated the strategic plan in space. Clients included Bombay International School, as well as the planning and design stage of Mahamana Pandit Madan Mohan Malaviya Cancer Centre, Varanasi at the Banaras Hindu University Campus

Junior Architect

Kamla Raheja Vidyanidhi Institute of Architecture and Environmental Studies

Teaching Assistant to the fifth-year architectural design studio module, 'Beyond Barriers' under architects P.K.Das and Samarth Das. 
Designer and edited the resultant publication of the same name that documented the studio process and final student projects.

Teaching Assistant

MAD(E) IN MUMBAI architects

Researched and designed infographics and key diagrams for the traveling exhibition on rebranding public toilet infrastructure in India.

Volunteer

banduksmithstudio

Designed and coordinated interior drawings with on-site execution on multiple projects such as Chidambaram House and Row Office. 
Conceptualized and designed architectural illustrations for various competitions and publications.

Intern

Etablir Designs

3D-modeled ongoing projects, gaining software proficiency and conceptualization skills.

I'm a brand strategist with a background in graphic design and architecture currently based in New York. My work experience spans 6 years across various industries including spatial planning for institutional buildings, graphic design for CPG and hospitality brands, and strategy for technology and entertainment brands. I have an undergraduate degree in Architecture from KRVIA, Mumbai, and a graduate degree in Branding from SVA, New York.

As a brand strategist, I seek to discover the datum in discourse by doing for brands what I was trained to do for buildings: Listen; Analyze; Build.

shrutikamani.com

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