Varaha

Varaha is an end-to-end project developer specializing in nature-based solutions, including regenerative agriculture, agroforestry, mangrove, and biochar projects promoting climate adaptation, biodiversity, water conservation, and increased income for smallholder land stewards. In our second year of operation, our first five projects are removing and avoiding over 1 million tons of CO2 emissions while we are distributing the majority of revenues to more than 100,000 smallholder land stewards across Southeast Asia and Sub-Saharan Africa. Our cutting-edge MRV technology, including a bio-geo-chemical model for soil carbon, remote sensing, and machine learning, ensures the highest quality and verifiable project success. Our team has a proven track record of scaling projects and products to millions of smallholder land stewards. It is backed by leading global investors who share our vision for sustainable, nature-based solutions.

Carbon Projects Marketing | Carbon Projects Integrity

Fasal - Grow More, Grow Better™

1- I lead the Product Marketing & Digital Go-to-market piece for Fasal.

2- It involves building the ICP (Ideal Customer Profile) - Positioning - Messaging for Fasal’s products & services.

3- I’m involved in building and implementing a transition plan for customer acquisitions and running GTM (Go-to-Market) motions for Fasal’s product offerings from a direct-sale perspective (For farmers & Institutional buyers).

4- I regularly partner with the Product team to launch new products as well as run regular release communications projects for the existing ones.

5- I Conceptualise and own digital GTM Plays where I look after experimentation with all the digital properties (Facebook Ads, Google Ads & LinkedIn Ads) in terms of their ROI, interaction rate, engagement rate & other critical parameters leading to the identification of the best lead-generation platform/activities to help Revenue Marketing and Revenue/Sales organisation hit their pipeline/revenue objectives.

6- I Work extensively with the Customer Advocacy function/Customer Success Function to create multiple levers for the company to fast-track growth.

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Product Marketing at Fasal | IRMA | VNIT Nagpur | GrowthX

On a mission to sequester 1 billion tons of CO₂ equivalent by 2030 through conscious nature-based, interventions focused on developing economies.

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Shubham Deshmukh

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Shubham Deshmukh

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