Shweta Gupta's Linkedin Analytics

I have a repository of innumerable stories and leanings through 20 yrs of interactions with consumers, their beliefs and practices across geographies and segments. The deep consumer understanding lays the foundation to guiding brands across categories to strategise and design a strong marketing agenda. Have been a part of several brands and products which have not only broken clutter in their respective categories, they have revolutionized consumer experiences and expectations.