ResearchFox Consulting

RESEARCH HEAD - QUALITATIVE 

ASSET PLUS CONSULTANTS PRIVATE LIMITED

Consulting and managing business operations for a leading AI / ML consultancy in the utilities sector

OPERATIONS AND STRATEGY CONSULTANT 

Qualitative consulting and project execution for various management consulting firms for their international clients on India entry strategies

QUALITATIVE RESEARCH CONSULTANT 

Indian Institute of Management, Lucknow

Assist the senior professors and academicians at IIMlL Noida campus with analysis of secondary data and publications for furthering research papers 
- Consult, guide and train professionals for academic research assignments for professors and other fellowship students

Senior Research Associate

Kantar

Responsible for pathbreaking work on new product development for clients' brands across India , Pakistan, Bangladesh and Nepal. Successfully spearheaded multiple crucial projects for my clients (across categories like F&B, Consumer Durables, Personal care, Home care to Home decor) ranging from basic ad eval to complicated need scope and segmentation

RESEARCH DIRECTOR 

Coordination with other research partners i.e agencies, research teams, colleagues and consultant. Measure the effectiveness of marketing, advertising, and communications programs and strategies. 
- Prepare reports of findings, illustrating data graphically and translating complex findings into actionable steps for the clients

Senior Project Manager

MIT Media Lab

Social research projects for Media Lab Asia for developing a model for communication effectiveness in various rural areas 
- Contractual assignment for all qualitative and quantitative research work required on the project for three years assigned by Media Lab Asia, implemented by JIVA 
- Design execution, analysis and reporting of collected information which can be actionably used by the other teams on the project 
- Responsible for coordination and synchronized information exchange between various teams on the project like grassroot social workers , IT interface development team, bureaucratic members as well as the end users i,e villagers

Research Executive

Part of the team handling design, Execute and monitor both qualitative primary research for the IT industry. 
- Assist in report writing for forecasting, trend analysis and reporting of data for various cybermedia publications and trend / forecasting reports 
- Customized qualitative research projects for regular clients in the IT hardware, and IT services sector

I have a repository of innumerable stories and leanings through 20 yrs of interactions with consumers, their beliefs and practices across geographies and segments. The deep consumer understanding lays the foundation to guiding brands across categories to strategise and design a strong marketing agenda. 

 Have been a part of several brands and products which have not only broken clutter in their respective categories, they have revolutionized consumer experiences and expectations.

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