Capricot Technologies Private Limited

Won Autodesk Marketing Innovation Award 2022 at APAC Level.

Sr. Marketing Manager

Won Autodesk Marketing Excellence Award 2021 at APAC Level.

Responsibilities include but not limited to:

- Formulate marketing strategy that supports business objectives, boosts the company's reputation and drives qualified traffic.

- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.

- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.

- Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.

- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.

- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.

- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Marketing Manager

Empire Home Appliances Pvt. Ltd.

As Asst. Brand Manager, I helped in developing and implementing effective brand-building strategies.

Responsibilities:

- Meet with stakeholders to determine brand objectives and strategies 
- Research markets and study the competitor’s brand
- Present and execute creative ideas for marketing activities 
- Briefing and ideation, finalizing with creative agency, media agency / houses and PR agencies
- Analyse industry, competition and marketing trends
- Coordinate with sales, product development and other teams
- Designing, implementation and execution of marketing campaigns (ATL, BTL & Digital) by working with internal stakeholders and external agencies / partners
-  Create and manage branding collaterals required for regular as well as event-led brand activities

Asst. Brand Manager

Ethico Live

As Assistant Manager – Marketing Operations at Ethico Live!, I worked closely with the Head – Branding and Communication and ensured the deadline driven execution of the Marketing Action Plan for each event. I assisted in developing and implementing the individual marketing strategies for each event, running a series of multi-platform marketing campaigns and managing the marketing budgets.

My strengths encompass overall project management, streamlining complex marketing dependencies and processes, and handling problem areas through clear communication and Team Management skills. 

“Marketing is my passion. There are so many exciting, creative ways to market the value of a product or service and I enjoy the challenge of figuring out what the right way is. Let’s Talk!”

Assistant Manager - Marketing Operations

Try Once Media & Advertisements

Responsible for Sales & Marketing activities of the company
o	Liaising with Corporates for Advertisements and successfully handling all the queries
o	Responsible for formulation, planning, strategizing and implementation of all the BTL activities
o	Actively involved in providing inputs for developing and creating content for brand promotion

Denim Club India

Was actively in involved formulation, direction and coordination of marketing & sales activities and policies of the company while responsible for generating revenue through sales of membership, directory and exhibition space.
o	Actively involved in developing strategies for using social media channels for marketing purposes
o	Managed social media campaigns and properties including Facebook, LinkedIn, and twitter
o	Actively involved in developing and updating content for social media campaigns
o	Assisted in preparation of printed material, proofreading, weekly newsletters
o	Responsible for managing the advertising campaign for print media and ensuring timely creation, and insertion of advertisements in the various publications.

Manager - Marketing & Business Development

Zee Media Corporation Limited

Individually conceptualized, developed, scripted and produced "The Weekend Edition", a one hour show covering varied segments including business, politics and entertainment etc.

Reporter / Producer

Spotlight Production

Assistant Director

Passionate digital marketer with almost a decade of marketing experience working with small and mid-level companies in a diverse rage of industries including IT, FMCD, Media & Entertainment, Consultancy and Event Management.

A few of my core marketing skills are - Digital Marketing, Performance Marketing, Social Media Management, Inbound Marketing, Event Coordination, Marketing Research, Corporate Branding, Online Advertising, Omni-Channel Marketing Campaign, Conference and Event Planning and Brand & Marketing Strategy.

You can contact me on LinkedIn or write to me at shwetagupta_sg@yahoo.co.in 

When I am not helping others grow their business you can find me trying to live a life that will matter after it ends.

I run a small side business through my Instagram channel. I am not yet a full-blown Amigurumi & Crochet Designer but slowly and steadily getting there. You can check the profile at (it's a work in progress) - www.instagram.com/customgurumi/

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