Shwetank Tamer

Founder / CEO at Cooee® - AI that converts more of the 97% visitors in Ecommerce | Podcast host "Brewing Ecommerce" | Shopify Conversion Optimization

Endorsed Exceptional Talent in Digital Technology by the Govt of UK.

Building Cooee to solve the #1 problem in eCommerce - miserable conversion rates.
With all the advancement in AI/Tech, conversion rates globally for D2C digital brands havent changed in a decade. 90% of brands are unable to convert enough visitors to break even and survive. Cooee is on a mission to change this 1 store at a time. Our revolutionary deep-tech platform engages website visitors based on their real time intent rather than historic segmentation and personalises engagement for each, uniquely. Laser focused on Shopify ecosystem as the moment with plans to launch native/API based solution soon.

Background of developing, deploying and selling digital products in 80+ countries ,both in B2B & D2C model. 

With experience in solution sales, business development, partnerships, CXO management, project & service delivery for large digital transformation projects. Managed business upwards of $50 million annually. A significant contributor in scaling a start-up on to a global scale, now operating in 100+ countries. 

Mentoring and consulting 3 companies in India & UK. Lived and worked in 5 countries.

At a personal level am passionate to make people aware of their digital footprint and how it impacts their entire life. Determined to make internet safer for our younger generation.

CEO & Founder

If I made a list of dream companies to work with, Durex would be on top ⭐️

Known for their innovation and creative ad’s, they sure know how to ignite the passion.

At Cooee, we are super pumped to be partnering with the amazing team for their D2C website personalization and conversion optimization.

Now that’s what I say, delivering an experience onsite and beyond🔥🛍️

Shashank Agrawal, Shikhar Jain, Jyotii Sharma, Pooja Jadhav, David Berry, Kunaal B, Viraj Choudhary, Anishka Ashtankar, Jayesh Deshmukh, Karthik Naidu, Yashashwini Lahoti, Amogh Waghunde ✪

Founder / CEO at Cooee® - AI that converts more of the 97% visitors in Ecommerce | Shopify Conversion Optimisation

graphical user interface, text, application, chat or text message

A room full of 20 entrepreneurs and all conversations AI + SaaS, you know the evening was perfect.

Hearing the different usecases and applications of #AI makes me more confident that we are just seeing the tip of this mammoth iceberg. With the right data we can solve far bigger challenges and technology + infrastructure now makes it possible.

Thank you Shannon Lesche, Luca Cartechini , Shop Circle, Nextoria, NVIDIA for hosting such a lovely event.

Gian Maria Gramondi missed seeing you.

Never a more exciting time to build 🔥🚀

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Did you see the Mous viral dam jump ??


Although I absolutely loved the video, am glad I didn't have to do anything like that to have partnered with them at Cooee 🛍️ 

Thank you to the amazing team Issy Foot, Emma Holmes, Ben Alun-Jones, Hugh Williams.

We wont be able to jump the mountains for you but would definitely A/B test the heck out of those funnels to deliver improved conversions 📈 

Link to the viral video in comments.

Shashank Agrawal, Shikhar Jain, David Berry, Kunaal B, Anishka Ashtankar

So it begins.... 🚨 Black Friday Sales 🚨

If you had to pick just one strategy to guarantee improved conversions it should be to .......

Not treating each landing visitor the same.

Every one coming to your shopify store is in a different stage of buying journey. 

Ecommerce brands need to analyse the onsite behaviour to understand this and then personalise the Homepage > Collections > Product > Cart to achieve a full funnel conversion optimisation.

For this #BFCM, may the margins be with you 📈 🛍️ 

Cooee, Shikhar Jain, Shashank Agrawal, David Berry, Jyotii Sharma, Pooja Jadhav, Kunaal B, Viraj Choudhary, Anishka Ashtankar, Jayesh Deshmukh, Karthik Naidu, Yashashwini Lahoti, Amogh Waghunde ✪, Krishna Dhondgé, Omkar Kandke, Aryan Thube, Abhishek Taparia, Ashish Gaikwad, Rahul Dewangan

Black Friday delivered for brands but with a few twists(hint better margins)🔥 

At Cooee in just 4 days our BFCM participating brands generated £15.7 Mn worth of sales, and our contribution averaged a 23%, amounting to £3.7 Mn. 

While these numbers are an amazing achievement, a testament of the features and platform infrastructure we have build to deliver 1-to-1 personalisation in realtime, what makes me more super pumped is the way we helped ecommerce brands execute their offers 🛍️ 

👉 No blanket discounting to all visitors.

👉 Personalising Homepage>Collections>Products page>Cart in realtime.

👉 Dynamic offers - Buy 2 get 10% upgrades to Buy 3 get 15%.

👉 Discounts only available to repeat customers. For different brands this window of last purchase was configurable (30/60/90 days).

👉 Dynamic discounting based on visitor purchase intent.

👉 A/B tests across the funnel with different offers.

👉 Time critical abandoned carts offers for returning visitors.

All the strategies were created after understanding each D2C brand's products, usage, AOV and margins so merchants could increase revenue but not by sacrificing on all the margins.

I have always said, some brands may decide not to participate in BFCM sales but as a consumer one always expects the discounts.

So the answer is not totally doing any offers but being clever about them to grow sustainably. 

A Black Friday should be good for both the consumer and the brand. Cooee makes this happy 📈 

Shashank Agrawal, Shikhar Jain, Jyotii Sharma, Pooja Jadhav, Abhishek Taparia, Ashish Gaikwad, Rahul Dewangan, Kunaal B, Viraj Choudhary, Anishka Ashtankar, Jayesh Deshmukh, David Berry, Karthik Naidu, Yashashwini Lahoti, Amogh Waghunde ✪, Krishna Dhondgé, Aryan Thube, Omkar Kandke

I thought I knew how to play the Linkedin game, man I was so wrong 🤯 


A few months back I crossed 30,000 followers mark. Quite a milestone !!

I have been on this platform for about 10 years and like everyone else I know, my main objective was to bring more leads/sales/revenue for all the companies I have worked for, or started myself (Cooee).

But trust me, nothing worked like I had expected or hoped.

I dig down deep on all my posts and content and realised there was a clear pattern, most of them were about me. I did this, I went there, I think this and I want to do that etc etc.... honestly who cares and my posts mirrored this with poor engagement and literally no comments from others.

And then I flipped the switch, to stop pretending !!

In the past 2 years, I started celebrated others rather than making it all about me.

Every person I met, I started sharing what I learned from them. The idea that sparked in my head because on my conversations with them and how I was going to improve on their feedback. This could be customers, partners, teammates or people I look up to.

And not just the content engagement improved, so did the follower count.

What I thought LinkedIn was for and how it actually worked me for are totally different. 

So with 30,731 followers (and counting)as of today morning, I would say spending less time on LinkedIn but being genuine works far more better.

Try it out and let me know how it goes for you :)

Messages like this is why entrepreneurs build 🔥 🛍️ 🚀 



Super proud of what the team has created and achieved at Cooee.

Shoppers have started looking for Black Friday offers 🛍️

Ecommerce brands, make the most of every 💲you spend on acquiring traffic by engaging with each visitor as per the stage of buying journey they are at.

1-to-1 personalisation, in realtime.

Cooee

Black Friday fever is taking over my home as well 😂 🛍️ 

My 8 year old hears me talking to different ecommerce brands all the time and in the past weeks it's all been about BFCM offers.

So she created a phone and now demands for an iPhone, given it will be on discount in the coming weeks ......

D2C brands, most of your prospective customers have been doing their research. Visiting different website and explore the kind of savings they can make.

Ensure you don't treat all visitors the same when they land on your Shopify store. Engage with them as per the stage of buying journey they are at to boost conversions and fuel revenues 📈 🚀 

Cooee

Kicking off ecommerce shopping season with an amazing customer review.

Superkicks is no doubt the place where one can find the most premium and desirable sneakers. To witness their phenomenal growth has been such a pleasure 🛍️ 

If I can let you in on the secret, it's because the way Dheeraj Kashyap & Sibbi Pillai look, analyse and obsess on data. 

Thank you for your support and partnership team, Team Cooee loves being part of your 🚀🚀🚀  

Shashank Agrawal, Shikhar Jain, Viraj Choudhary, Kunaal B, Jyotii Sharma, Pooja Jadhav, David Berry, Jayesh Deshmukh, Anishka Ashtankar

Brace yourself for Netflix’s monthly subscription price increase 😀🔥⭐️

Ecommerce brands, thinking of adding the festive vibe on your Shopify website 🎅 🛍️ 

There is no better way than Cooee
✅ Easy - 1 click and 30 seconds onboarding
✅ Fast - Dynamic blocks across the customer journey
✅ Data-driven - Realtime 1-to-1 personalisation

Deliver the experience your customers expect 🎄 

Shikhar Jain, Shashank Agrawal, Jyotii Sharma, Pooja Jadhav, David Berry, Kunaal B, Viraj Choudhary,

#BFCM ➡️ How to deliver personalisation on product page !!

80% plus traffic via paid channels is directed towards specific pdp's during Black Friday sale. Arriving visitors are in different stage of buying journey and D2C brands should customise their website experience based on this in real time.

Important factors  for product page personalisation:
👉 1st time visitors/repeat visitor/repeat customer
👉 Number of sessions to purchase
👉 Buying intent
👉 UTM source/channel where they are coming from

For example on 1st session try to highlight product benefits, on 2nd session offer a bundle and on 3rd a FOMO with stock counter.

Aim of product page personalisation is to remove all doubts in the mind of the buyer so they move forward with conversion.

Cooee 🛍️

Jyotii Sharma, Pooja Jadhav, David Berry, Shashank Agrawal, Shikhar Jain, Kunaal B, Viraj Choudhary, Anishka Ashtankar, Jayesh Deshmukh

Gearing up for #BFCM 📈 

Launched a new feature for Shopify merchants to be able to see daily SKU sales and zoom in on which strategy lead to it. Organic discovery or via onsite personalisation 🎯 

Your website is the your most priced real estate, engaging with each visitor in realtime as per stage of buying journey boost conversion like no other.

Cooee 🛍️

#BFCM ➡️ How to deliver data driven personalisation on the Cart 🛒 

The last checkpoint before the final conversion. 

Intent of visitors is very high, they want to move ahead until there is something that makes them unsure to change their mind. Also this is the place where upsells/cross sells works like magic, the critical AOV boosters.

Important factors for cart personalisation:
👉 1st time visitors/repeat visitor/repeat customer
👉 Number of products on the cart
👉 Strategy to be used to push AOV - Free Shipping, Free Gift, Subscriptions etc
👉 Buying intent

We have seen adding product specific reviews and also BOGO's can prove to be very effective.

Go, rock this Black Friday !!

Cooee 🛍️

Jyotii Sharma, Pooja Jadhav, David Berry, Shashank Agrawal, Shikhar Jain, Kunaal B, Viraj Choudhary, Anishka Ashtankar, Jayesh Deshmukh

Onsite engagement & onsite personalisation are two very different things 🧐 

On call with one of the biggest apparel brand on Shopify, the growth marketer said most merchants don't understand the difference between engaging a visitor and delivering an engagement that is personalised.

He went on to explain that this is largely because of how martech/conversion optimisation tools are build. Some of the top names from the industry have their entire strategy based on segmentation - manual and limited.

The example he quoted was 1 visitor landing on a D2C website's homepage sees a best seller widget - this is onsite engagement.

And the same widget is shown to repeat visitor, visitor with browsed products in last session, returning customer. When one can dynamically deliver these products in the widget - that is onsite personalisation.

One needs to be customer obsessed and think how can I reduce the number of clicks for by customers to find that they are looking for. And this brings conversion optimisation, the only metric that matters 📈 

Cooee 🛍️

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