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As a Digital Advertising Project Manager, Siddharth leads and executes digital marketing campaigns for B2B clients across various industries, using account-based marketing (ABM) strategies and tools. He works with a team of creative, technical, and analytical professionals to deliver high-quality and personalized content, ads, and landing pages that generate leads, conversions, and revenue. He also manages the budget, timeline, and performance of each campaign, using Google Ads, LinkedIn Ads, and Demandbase, to track and optimize the results. Siddharth's passion for digital marketing stems from his MBA studies at the University of Southern California, where he gained a solid foundation in marketing planning, market research, and business development. He also had the opportunity to apply his skills in real-world projects, such as a social media analytics internship at Marriott International, where he helped increase the user engagement and retention rate. His goal is to leverage his past and present experience in digital advertising, ABM, and social media marketing to create impactful and innovative solutions for the clients and the company.
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Content Inspiration, AI, scheduling, automation, analytics, CRM.
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