Siddharth Samant's Linkedin Analytics

Currently at Amazon India's rocket ship - Amazon miniTV. Where I am responsible for launching titles to our customers. Key Launches at miniTV : Case Toh Banta Hai, Hip Hop India, Physicswallah, Yeh Meri Gamily, Playground S2, Crushed S2, Half Love Half Arranged, Hustlers and Mini Movie Festival (Short Films). Previously I was a Brand Manager at Amazon IN Marketplace business. I where primarily looked after ATL, BTL channels and creating new marketing innovation properties. I have juggled with Brand strategy, Market Research(U&A and Brand Health Track) and Media planning as a part of the marketing portfolio. My biggest achievement was launching Amazon StoryBoxes, it is India's first packaging innovation which brings our customers face to face with our sellers. Additionally, I have worked on foundation stones of various sub-brands like Amazon Smbhav, Small Business Day, Amazon Saheli and Amazon Karigar. I have always envisioned to address the brand's marketing objective with experiences, actionable insights and storytelling. I firmly believe that marketing creates interest for a brand, while design helps communicating that. I wish to always stand at the locus of these two levers, and I am grateful that my career at Amazon aligns me with my vision