Sidharth Kapil's Linkedin Analytics

A well rounded consumer research expert with expertise in both qualitative & quantitative research techniques. I have worked on sectors like consumer goods, industrial goods, media & geo analytics. A student of business strategy. Have worked on variety of marketing topics like brand advocacy, brand laddering, market dipstick, shopper study, brand health, product tests and brand activation evaluation supporting both qualitative & quantitative modules Specialties: Data interpretation & statistical analysis Marketing Research - like consumer segmentation, conjoint analysis, perceptual mapping and data modeling Direct Marketing - Retail & Institutions Six sigma & Lean Business solutions.