OpenBrand

I lead the marketing team. I own positioning, messaging, and the pipeline number. As a senior leadership team member, I also work with GTM leaders to ensure we build a great, efficient company for our employees, customers, and investors.

OpenBrand is a real-time market intelligence platform for brands and retailers to leverage data and AI-driven insights to understand why they are winning and losing market share and to measure it all. 

We're focused on bringing brands the most accurate and timely price, promotion, product, placement, paid ads, earned media, inventory, and market measurement data - Everything you need to understand why you are winning or losing so you can make the adjustments you need to succeed and measure it all.

VP of Marketing

noble

Word of mouth marketing for B2B sales and marketing teams. Allow your prospects to see which happy customers they know.

Advisor

Passetto

Passetto is a Growth Advisory Firm for SaaS Scaling from $10MM - $100MM+. 

We simplify GTM Performance & Investment Management through a department-agnostic data model. This provides the views necessary to see clear obvious paths for growth and value creation, and then drive the long-term strategic GTM roadmap against those objectives. 

I was a founding member and oversaw all our delivery for our clients. I worked with each client and ensured we created a customized GTM Roadmap based on their data & performance.

SVP of GTM Strategy and Co-founder

Refine Labs

Responsible for GTM strategy, Demand Generation, Product Marketing, Product Strategy, and ultimately driving revenue for Refine Labs services and products.

Senior Vice President of Growth

Managed 8 account teams and was responsible for revenue under management. Worked with clients to drive and exceed revenue targets by building and executing a scalable demand generation strategy. Mentored and trained internal teams.

General Manager

Worked with 12+ companies at their VP of Demand advising on full funnel GTM strategy and demand execution. This included changing their metrics and reporting to align to a modern demand generation strategy, overseeing and optimizing budget, and deploying a paid media strategy that lowers customer acquisition cost and drive efficient growth.

VP of Demand Generation - Enterprise

Make Demand Generation your Competitive Advantage.

Refine Labs is a demand accelerator for B2B SaaS companies. We help companies increase marketing’s contribution to qualified pipeline and revenue while lowering customer acquisition costs. Through our Demand Acceleration Framework, we build a system to capture existing market demand in intent channels and create new demand in awareness channels. We test, iterate, and push boundaries to continually bring new strategies into your marketing mix - giving you the edge over competitors.

We accelerate business growth through a mix of these core components:

*Revenue Operations
CRM / Marketing Automation
Tech Stack Development & Integration
Marketing Attribution
Advanced Insights & Analytics
Sales Operations & Enablement

*Growth Marketing
Paid Search
Paid Social
Content Marketing
Conversion Rate Optimization
Remarketing

*Buyer Enablement
Ungated Thought Leadership
On-Demand Demos
Expert Product Pages
Customer Stories
Online Ordering (E-Commerce)

Sr Director of Demand Generation

ally.io - Acquired by Microsoft (Microsoft Viva Goals)

I was hired as the first demand generation employee to set up the function and build
out a team, including marketing operations. I am responsible for driving inbound sales qualified leads and scaling marketing sourced revenue through product growth and our sales teams.

Director of Demand Generation

Trupanion - Medical insurance for your pet

Head of Veterinary Marketing & Development

I plan, create, and manage lead generation campaigns across Trupanion’s key channels, notably through the veterinary world. I am responsible for managing all aspects of lead and demand generation activities throughout the animal health world.

Director of Demand Generation - B2B

Simply Measured

As the Head of Demand Generation for Simply Measured, I am responsible for our full-funnel marketing strategy that focuses on driving awareness, generating demand, and promoting customer retention. I lead a team that is responsible for our digital campaign strategy, web conversion and SEO, account based marketing GTM, email nurture programs, and customer lifecycle marketing.

Responsibilities:
- Track and measure ROI of marketing campaigns and programs
- Cross-channel strategy collaboration
- Integrated campaign strategy and planning
- Advertising partner negotiation
- Marketing operations process and design

Head of Demand Generation

I am apart of the demand generation team at Simply Measured. Here are a few things I am responsible for:
	• Partner cross-channel (brand, content, website/SEO, email marketing, paid media, etc.) to develop and launch integrated campaigns to drive demand for funnel growth, deal acceleration to ultimately drive revenue growth. 
	• Key marketing stakeholder in account-based marketing strategy. This includes developing and implementing the overall strategy and being a partner with sales team during the entire sales process
	• In charge of lead nurture strategy and all email marketing initiatives for inbound and ABM
	• Develop and maintain detailed project plan to showcase all deliverables across multiple channels for key stakeholders
	• Make sound strategic recommendations to connect the dots between campaigns and the buyer journey to ensure alignment throughout the sales funnel
	• Define and measure achievement of campaign objectives
	• Plan, review, and iterate campaign strategy as needed with key stakeholders

Tools: Salesforce, Marketo, Litmus, Google Analytics, Multi-touch attribution solution

Senior Marketing Campaign Manager

Microsoft - EDSG Team

Project Manager for Microsoft’s EDSG Team. Manage product launches and releases for the volume licensing division. Consult and coordinate with marketing managers and data consultants to make sure product launches are seamless for the consumer. 

•	Project management Microsoft Volume Licence Product launches
•	Work closely with Business requirement managers to identify needs and requirements for products 
•	Process Documentation - Documenting processes to create a knowledge base and identify areas of process improvement

Marketing Operations Project Manager

Verizon

In this role I am responsible for strategic project management; creating and implementing process improvements to increase efficiencies. Some of my projects include:

• CRM & Demand Generation -  New customer acquisition and loyalty activities
• Social Selling Expert: Planned a social selling initative that is now being adapted nationwide for B2B sales teams.
• Creating an embedded base funnel through our prospect nurturing tool for outbound direct marketing campaigns
• Supporting new business initiatives (i.e. – Regional Webinar series, appointment setting initiative, LinkedIn etc)
•	B2B GTM support and creative for regional initiatives
•	Create internal and external marketing content (Communications, Newsletters, e-card, infographics, etc) 
•	Project management for process improvements that increase revenue flow
•	Work closely with senior leadership to track and measure ROI on projects and new revenue opportunities
•	Big Data Analysis to identify trends and gaps to make recommendations to senior leadership  

Tools: Salesforce, LinkedIn Sales Navigator

B2B Marketing Specialist

Performance management: developing employee’s skills set through coaching and role play environment, initiate development plans and motivate employees to exceed their goals, lead sales meeting to communicate business initiatives to team, drive and exceed monthly store quotas. 

Local Marketing: Help facilitate community outreach event with local store community, In charge of all in store merchandising visuals, customized area marketing campaigns to fit our customers based on target market and intent of campaign. 

Customer Retention:  responsible for store inventory and maintenance, Monitor daily sales results and activities to ensure sales, handle customer escalations, use creative strategies to ensure superior customer satisfaction

Sales Analysis: pull reporting on various metrics and understand the data to develop store strategies to address metrics, speak to senior leadership about metric analysis and implemented strategies

Retail Assistant Store Manager

Fast pased preformace based program to prepare you for a management role. Started as a Customer Service Rep then trasitioned to a Sales Representative and prepare for permanent Assistant Manager role.

Customer Service Representative - responsible for assisting customer with technical issues or account inquiries and then turning that into a sales opportunity, greet customers and be the face of the store, manage store flow.
Employee of the Month Nov 2012
Employee of the District Nov 2012

Retail Sales Representative – exceeding monthly sales quotas on multiple targets, selling with integrity, technical expert on wireless solutions, perform account analysis and propose solutions, manage metrics of churn, provide excellent customer service to all ensure customer satisfaction
-	Apart of the Hermiston Team, #1 Store in the West Area for 2013
-	Winner’s Circle 2013

Retail Leadership Development Program

SVP, GTM Strategy @ Passetto | B2B Saas | RevOps & Data 🤓

Hi 👋  I'm here to learn and share. I treat LinkedIn as a knowledge exchange. I post about GTM strategy, RevOps, demand, leadership, reporting, and whatever else I'm working on. 

A little about me - I consider myself a Marketing architect and business leader. It’s a great metaphor for describing my skills and the type of work I enjoy. 

I think of myself as someone standing over the blueprints of a GTM plan, ensuring all the key components—like messaging, content, digital strategy, sales conversion, and customer engagement—are aligned.

I finally got to spend time with Megan Bowen  in person at the ParkerGale Capital  revenue summit. 

She was the keynote speaker and we had a great discussion around the brand, demand, expand framework. 

My key takeaway - Don’t forget your customers and upsell opportunity…it could make your year $$$

If you don’t have all your customers white space (what they currently buy $ - what they could buy $) by account in your CRM…you have homework that’s due before 2026.

Understanding your expansion market and opportunity is a key input to your 2026 plan.

Sidney Waterfall

Hi 👋  I’m here to share some insights and learn from others. Here’s a little more about my experience ⬇️  Check out my featured post below to actually get some insights you won’t find on my LinkedIn profile! 

👉  B2B Saas Marketing (sales led and product-led) 
👉  Passionate about doing things differently
👉  I transition marketing teams from MQLs to revenue. 
👉  Revops nerd! You can find me in Salesforce or Analytics tools
👉  I'm not attribution obsessed but do use data to articulate what's working and what's not

VP of Marketing | B2B SaaS | RevOps & Data 🤓

Everyone says “show, don’t tell”...but the best GTM teams do both.

You’ve got to show people what you’re talking about to make it real.

That could be:
- a product video or quick screen capture
- an interactive walkthrough
- Using their data in the first sales call
- Social video clip
- or, in our case at OpenBrand, making parts of our data public so anyone can explore it for free

(We didn’t just say our we report on market share, consumer insights, and pricing intelligence in one place — we showed it.)

Showing is very powerful. I got feedback from an ICP contact that said, “I finally understand what you all do now” after showing. 

But here’s the thing…showing isn’t enough. People have to find what you’re showing.

That’s where the telling part comes in.

You’ve got to keep talking about it — across channels, in different formats, over and over again.

Posts. Demos. Customer stories. Short clips from webinars. Repurposed content. Promote and promote over again, but in new ways, so it feels fresh. 

Because when someone finally clicks through, or sees your data, or takes that tour, they get it.

Show AND tell. Be sure to create a buyer-centric show experience!

PR is a long-term game, but you can capitalize on market movements if you are fast. 

Our Chief Economist launched our CPI in March. We knew it would take a while to drive credibility and awareness. 

We didn't create it to get featured in news articles or be interviewed. However, that's a definite benefit, especially for a newer brand name in the market. 

It was built on the premise of giving people free access to data that can drive meaningful value. 

This is the same reason we launched our MarketSignal quarterly snapshot dashboards and now feature live data for key promotional periods (Black Friday, Prime Day).

See a theme here? 

We sell data and insights. When buying any data product, you first want to SEE the data (without 3 sales calls) and know that the provider is credible. 

Two key areas our marketing strategy focuses on at OpenBrand. 

PR takes patience, time to build relationships, and data (in our case). We've got some recent wins which feel great and validate the strategy, but we're still playing the long game. 

Any other marketers investing in PR?

Pricing and promotions data for Prime Big Deal Days 2025 is now live on our public MarketSignal tracker.

These MarketSignal dashboards were a big marketing bet I took at the beginning of the year, and let's just say it's paying off. More to come on why and how we did this. 

For now, you can check out Prime data at openbrand.com/prime

And they say PR is dead ☠️ 

Ralph B McLaughlin  discussed what he see’s in our real-time market intelligence CPI data, as well as our early read on inflation in October. 

Our next CPI NowCast drops October 22nd!

The Bureau of Labor Statistics has delayed the consumer price index report for September until next Friday, but there are other ways to see if inflation is popping up in the economy. 

OpenBrand uses retail market intelligence to track prices across different product categories. OpenBrand chief economist Ralph B McLaughlin tells us what their data shows.

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Taplio

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