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Experienced PPC Specialist with a proven track record of successfully managing and optimizing advertising campaigns across various platforms including Google Ads (Search, GDN, Performance Max, App), Microsoft Ads (Search), LinkedIn Ads, Facebook Ads (Meta Ads), and Apple Search Ads. Skilled in working with Tier 1, 2, and 3 clients, managing more than 10 advertising accounts simultaneously with a total budget exceeding $50k. Proficient in utilizing Google Analytics GA4, Looker Studio, Power BI, Branch.io, and Apple Analytics to analyze campaign performance and drive strategic decisions. Throughout my career, I have collaborated with advertising networks such as PropellerAds, Adsterra, Evadav.com, Adcash.com, and more, effectively tracking campaign performance using Binom. I have a diverse portfolio of projects spanning B2B, B2C, SaaS, and Apps industries, demonstrating adaptability and proficiency in meeting client objectives. Prior to my current role, I held positions where I specialized in building and launching PPC campaigns, monitoring performance metrics, managing advertising budgets, and conducting regular PPC tasks such as negative keyword mining and bid adjustments. Additionally, I possess expertise in automation with Google Ads Scripts, pixel tracking setup through Google Tag Manager, and Google Analytics implementation (including GA4). I am adept at creating insightful weekly and monthly reports using Google Data Studio and Supermetrics for Google Sheets, providing stakeholders with actionable insights to optimize campaign performance and drive business growth. With a strong foundation in PPC advertising and a commitment to staying updated with industry trends and best practices, I am dedicated to delivering results and exceeding client expectations in every project I undertake.
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