TikTok

- To research, identify, and collaborate with external experts (e.g. academia, civil sector players, Key Opinion Leaders, etc.) and leverage their expertise and resources to develop corresponding safety programs to improve the Trust & Safety approach to key issue areas

- To collaborate with internal teams to draft strategic plans for one or more of our issue verticals (e.g. Minor Safety, Harassment/Bullying, Platform Integrity, Hateful Behavior, Adult Nudity, and Sexual Activity) in an effort to enhance the safety of our users and trust in the platform

- To act as a representative and spokesperson on TikTok’s Trust & Safety policies, procedures, product features, and internal workflows within designated Issue verticals

- To build and develop relationships with all OPM colleagues and key XFN partners for increased efficiency and effective responsiveness into existing workstreams, and help to define new operational strategies for the implementation of external feedback

- To strategize, organize, and implement user education initiatives to proactively address issues, reduce the likelihood of policy violations, and foster a culture of digital citizenship and user empowerment.

Manager Outreach and Partnership, South Asia

InspireMill

InspireMill is a technology-driven community organization dedicated to fostering growth opportunities for youth and women, while also promoting entrepreneurship. Through our innovative approach, we empower individuals to harness the power of technology and entrepreneurship for personal and community development.

Curated and Convened 'Build Your Future': a 3 Day long bootcamp is a custom-made entrepreneurship program for the women living in rural areas of Pakistan. The boot camp aims to empower women by motivating them to identify their skills and work upon innovative solutions through a thoroughly curated ideation approach, Providing them formal training inclusive of digital skills to create out-of-the-box business solutions and help them grow into micro-enterprises. The three day long bootcamp was conducted in KhyberPakhtunkhwa in Jan 2021 and Gilgit Baltistan in Oct 2021. 

Curated InspiredTalks: A series of workshops, training and learning sessions on emerging topics curated in a customized form for Entrepreneurs and Intrapreneurs. The objective of this series is to learn from experts on areas of special interest, to share information about recent advances in tech and develop an informed community. Hosted 8 episodes on the following topics: 
- Boost your Emotional Intelligence: Adapting to the New Normal
- Embracing Intrapreneurship
- Your Network is Your Net Worth
- Effective Decision Making 
- The Law of Attraction
- Communicating Effectively
- Find your Fire
- Curiosity Killed the Cat

Founder

Code for Pakistan

To act as a direct interface with donors, government departments and other agencies  on issues relating to operational activities and to represent CFP at a senior level in various forums. 

To actively promote the work of CFP; ensure visibility of the programme including media representation, external representation and direct interface with relevant regional and head office representatives

To work in close coordination with Technical Directors to finalise project proposals, initiate project implementation and to ensure technical soundness and quality during implementation

To facilitate and coordinate visiting missions; this may include development of TOR, selection of consultants, ensuring external evaluations are facilitated; liaison with donors, regional and head office

Be part of the brainstorming, design and planning activities along with end-to-end organisation of programs - Hackathons, Innovation Labs, Conferences, etc.

To work in collaborations with the Programme Managers/Leads in all chapters of the country programme; providing guidance and support to enable them to more effectively and confidently manage programme, project and field activities.

Assist in designing a framework for Monitoring and Evaluation of the Programs, Key learnings from each activity in a structured and quantifiable manner to ensure effectiveness of future programs. 

Promotion of CFP’s work into local and foreign media, help create and roll out a social media strategy for CFP (including Twitter, Facebook and Video Testimonials through other channels) and measure and fine-tune it for maximum impact. 

Building strong connections with Government Officials and Donors Agencies with in Pakistan, be part of their regular events and assist them with any executional support, if required.

Director Of Operations

TechOne Incubator 

Program Manager

Pakistan Innovation Foundation

Managing the team (comprising full-time, part-time, interns, and volunteer resources) to provide end-to-end delivery of PIF's programmes and initiatives.

- Planning and end-to-end organisation of Events (Hackathons, Innovation Labs, Conferences,  Talks or Showcases Sessions etc.)

- Support PIF's efforts to create and execute a new business development strategy including new relationships, partnerships, and programmmes

- Support programme development and design and lead execution and delivery

- Create and execute a measurement, evaluation, and learning strategy as well as documentation of results and key learning from various initiatives

- Ensure take up of PIF's work by local and foreign media as well as other strategic forums. 

- Help create and roll out a social media strategy for PIF (including Twitter, Fb, and Linkedin, etc.) and measure and fine-tune it for maximum impact

- Help create and execute an outreach and membership strategy for PIF to engage audiences across industry, academia, and government.

- Support in fundraising and sponsorship for PIF events and initiatives.

Project Manager

Ipsos

Design and plan research projects following client briefing and needs

Design questionnaire and methodologies of collecting information

Co-ordinate the execution of projects, informs clients on progress and gives specific instructions to other departments regarding collection and electronic processing of information.

Working on interpretation of results and analysis, provides feedback to client and writes reports and recommendation

Senior Research Executive

mh9 solutions

Designing and planning sales plan for products and services of mh9 solutions to meet the quarterly and annual sales goals. 

Key Account Manager of Spectorsoft and 3SC Technologies products and services in Pakistan. 

Responsible for selling financial solutions like Prognosis and Proceed to Telecom and Banking Sector in Pakistan.  

Responsible for handling sales and after sales support of unified communication tools, IP Telephony for Avaya, Cisco, Nortel and Microsoft Lync to Media, telecom and banking sector. 

Selling Information security and surveillance solutions and services, products of SpectorSoft for home and corporate users. 

Generating need for content management softwares, requirement gathering and developing marketing and sales plan for Newgen’s comprehensive product tools, NetApp and NetHelpDesk.

Creating need for raising awareness for conducting Health, Safety and Security Trainings for the corporate sector.

Assistant Manager Enterprise Sales

Kantar [Oasis Insights]

Cmmunicating with clients to understand and document the business objectives 
Formulating analysis plans and acquiring client sign-off 
Designing or assisting in the development of questionnaires and moderator guides to ensure the necessary data is captured and client requirements are fulfilled
Conducting in-depth data analyses using traditional and advanced methods 
Authoring reports containing actionable recommendations 
Making presentations—answering questions and instilling confidence

Dy Manager Research

Smonte Technologies

Understanding business process management and business requirements of the customers and translating them to specific software requirements.

Acting as an interface between business units, technology teams and support teams.

Using business intelligence and a deep understanding of market and customer needs and translating them to operations and application needs.

Working on business ideas to help technical teams build new applications.

Responsible for planning and developing marketing and sales strategy for iphone and android apps mainly iSeeker, LetIt, StarvingFrog and BeatYourBoss.

Co Founder and Business Analyst

ACNielsen

Design and plan research projects following client briefing and needs

Assist in developing Nielsen business with new and existing clients

Design questionnaire and methodologies of collecting information

Co-ordinate the execution of projects, informs clients on progress and gives specific instructions to other departments regarding collection and electronic processing of information.

Working on interpretation of results and analysis, provides feedback to client and writes reports and recommendation

I am a Trust and Safety Manager at TikTok, where I research, identify, and collaborate with external experts and internal teams to develop and implement safety programs for key issue areas, such as minor safety, harassment, platform integrity, and hateful behavior. With over 15 years of experience in various industries, such as telecommunications, FMCG, technology, and development, I have a diverse background in research, communications, digital marketing, and innovation.

I am passionate about fostering growth opportunities for youth and women, while also promoting entrepreneurship, through technology-driven community initiatives. As the founder of InspireMill, I curated and convened a 3-day long bootcamp for rural women to empower them with digital skills and business solutions. As the Director of Operations at Code for Pakistan, I acted as a direct interface with donors, government departments, and other agencies, and facilitated over 10 mega hackathons across South Asia, resulting in the launch of multiple startups and product ventures. I thrive on leveraging the dynamic landscape of the digital world to create impactful strategies and drive results. Let's connect and explore opportunities to collaborate and make an impact!

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