NBCUniversal

•Analyze multiplatform ratings data for NBCU cable networks (Bravo, E!, Oxygen, USA, SYFY), identifying trends and audience overlaps to inform strategic programming decisions and optimize cross-platform marketing campaigns

Entertainment Programming Research Intern

AMA at Baruch College

•Collaborate with a team of eight to ideate, plan, execute, and evaluate social and professional events during the school year
•Spearheaded three social events with the highest member turnout (30+ students) and event rating for two consecutive semesters

Event Planning Committee Member

Advertising Research Foundation (ARF)

•1 of 21 students from 5 partner colleges chosen to participate in the third cohort of the ARF’s Workforce Initiative for Diversity and Excellence, a program that aims to increase diversity and representation in the advertising and marketing industries
•Recognized as Scholar of the Month in November '23 for accomplishments made throughout the program 
•Receive mentorship, peer community, learning opportunities, and insight into the fields of advertising, marketing, media and market research, and data analytics

ARF WIDE Scholar

IRTS Foundation

•1 of 40 students out of 1500+ applicants to be accepted into the IRTS Summer Fellowship, also known as “media bootcamp” 
•Program provides essential and continuous training throughout the summer and beyond in career planning, mentoring, networking, and interviewing through numerous industry events

IRTS ‘23 Fellow

Paramount

• Carried out qualitative and quantitative data analysis to inform strategic insights, contributing to the development of impactful
brand partnerships
• Uncovered disparities in bank usage among Black women through qualitative and quantitative analysis for BET’s “Financially
Well” Study, informing and shaping recommendations in the final report
• Developed a comprehensive 'BET Awards ’23 Creative Effectiveness' deck for senior leadership, analyzing advertising
performance for brands like Dove, Amazon, Smirnoff, and Google to optimize future marketing campaigns and maximize ROI for
BET's target audience
• Partnered with MTVE Research & Insights to conduct the annual Paramount Summer Intern Focus Group Series. Analyzed
findings and presented actionable insights to senior leadership, informing content creation strategies for Paramount

Consumer Insights Intern

Stuart Cinema & Cafe

•Utilized Constant Contact to create and send weekly email marketing campaigns to 500+ recurring and new customers, resulting in a 200% increase in average open rate and a 20% increase in average click-through rate
•Collaborated with CEO and COO to manage and grow company's social media presence, resulting in a 20% increase in followers and 50% increase in engagement 
•Designed weekly movie posters using Canva and PowerPoint to increase awareness and drive ticket sales

Marketing Intern

9Round Fitness

•Assisted in the production of a promotional trailer for 9Round Fitness by setting up and operating light and sound equipment to increase publicity for the establishment, which highlighted the experiences of current trainers and members
•Handled the creation of promotional content for the gym's Instagram account by taking photos and videos of the gym's facilities, classes, and members
•Maintained accurate inventory records by logging and tracking stock levels in Excel

Marketing And Promotions Intern

Hi! 👋🏽
 
I'm a senior majoring in Marketing Management (conc. Advertising & Communications) with a minor in Psychology at Baruch College.

After various experiences within and outside of academia, I am interested in learning and applying gained knowledge to a role within the media industry that allows me to bridge both research and creative.

Taplio

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