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Most people waste money on fancy branding and paid ads before they have a clear position in the market... Smart people realize they're better off understanding their audience first. For 12+ years, I've interviewed customers across industries and continents. There's one universal truth: companies who know their customers steal the market. I write about how to have better customer conversations and I help clients solve their sticky customer problems. ❯❯❯ More at www.sanzostrategy.com
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