LineLeader by ChildcareCRM

Head of Marketing

Director of Growth Marketing

Senior Growth Marketing Manager

• Plan and execute a multi-channel content strategy
• Drive revenue and growth through email marketing and paid advertising
• Coordinate and supervise website SEO strategy
• Manage online presence through social channels, podcasts, blog, and webinars
• Collaborate with industry partners and influencers
• Coordinate PR and brand management
• Oversee and edit Copywriter’s creation of product-focused, sales-oriented copy 
• Increase and develop brand awareness 
• Mitigate churn through tech-touch/nurture content 
• Coordinate virtual and in-person tradeshows/user events
• Regularly report on content generated MOB's and MQL's

Senior Content Marketing Manager

• Plan and execute a multi-channel content strategy
• Manage online presence through social channels, podcasts, blog, and webinars.
• Collaborate with industry partners and influencers
• Coordinate PR and brand management
• Develop product-focused, sales-oriented copy and graphics
• Increase and develop brand awareness 
• Mitigate churn through tech-touch/nurture content 
• Coordinate virtual and in-person tradeshows/user events
• Regularly report on content generated MOB's and MQL's

Content Marketing Manager

• Manage online presence through social channels, podcasts, blog articles, webinars, etc.
• Collaborate with industry partners and influencers
• Coordinate PR and brand management
• Develop product-focused, sales-oriented copy and graphics
• Increase and develop brand awareness 
• Coordinate virtual and in-person tradeshows/user events

Content Marketing Specialist

Lakota Water Company

• Create digital and print marketing collateral for 3 different business entities 
• Manage web design and online presence 
• Consult executive team regarding brand identity, professional visibility, and marketing strategy
• Coordinate production of industry-related trade show events

Marketing Consultant

Marketing Coordinator

Summus Healthcare

• Work closely with CDO to develop business models and strategies 
• Manage brand identity for 8 different entities with over 23 locations across 4 states 
• Manage social media channels and oversee online presence 
• Construct annual marketing budget(s) and create targets to reach quarterly/annual goals 
• Supervise marketing team and manage daily responsibilities 
• Conduct research and generate reports related to industry trends and developing markets
• Design graphics and marketing materials for both online and printed use 
• Copywrite and edit press releases, digital text, social media captions, etc.

Marketing Specialist

• Work closely with CDO and assist with project management and planning 
• Manage brand identity and professional visibility for 6 different business entities with 17 locations
• Manage social media channels and oversee online presence 
• Design graphics and marketing materials for online and printed use  
• Coordinate the print/premium collateral and logistics for industry-related events 
• Conduct cost-benefit analysis and construct reports for upper management analysis
• Copywrite and edit all press releases, digital text, social media captions, etc. 
• Oversee online presence and general press/public relations

Insomnia Cookies

• Deliver regular reports of campaign results to corporate office and evaluation of KPIs 
• Develop brand awareness with target audience through events and social platforms 
• Manage campaign calendar, touchpoints, and outreach processes 
• Oversee and execute social media presence  
• Arrange targeted events and B2B and B2C promotions

Sierra Rossing is a hands-on and results-oriented marketing leader with 5 years of experience in the B2B SaaS industry. She holds a bachelor's degree in business communications and is pursuing her MBA at Louisiana State University Shreveport. She is currently the Head of Marketing at LineLeader, the leading unified platform for the childcare industry with a full-featured CRM, CMS, and family engagement app.

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Sierra Rossing

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